Head of Black-Hat SEO for iGaming

Job description

Head of Black-Hat SEO Location: Fully remote Reports to: CEO Base salary: US$68,000–120,000 gross annually, depending on experience Incentive: Profit share Current operating budget: US$30,000–80,000 per month Company presentation An international iGaming affiliate business develops and scales SEO-driven websites, monetising organic traffic through casino and betting operator partnerships. Its current markets include Poland and Hungary, with plans to expand across additional Tier 1 and Tier 2 markets. The business operates with a lean team and a highly automated approach, using expired domains, parasite SEO, one-page websites, rapid migrations and gray/black-hat methods. Role overview The company is seeking a senior hands-on SEO operator to launch and grow a new black-hat SEO business unit. Reporting directly to the CEO, the Head of Black-Hat SEO will own execution, budget allocation and P&L. Initially, this is predominantly an individual contributor role with substantial use of AI and automation. A small team may be built later as the unit develops. Key responsibilities include: Co-design the unit’s growth strategy with the CEO and execute it personally. Manage the current monthly budget of US$30,000–80,000 across domains, content and tooling. Build an AI-supported roadmap for launching and developing hundreds of websites per month. Execute link-building strategies and manage domains, redirects, migrations and testing. Identify and test opportunities across multiple GEOs. Track costs, rankings, traffic, FTDs, revenue and overall unit performance. Scale approaches that demonstrate positive commercial results. Document processes and establish an operating model that can support a small team over time. The supplied brief targets initial FTDs within 10–20 days and profitability within 4–5 months. Measurement definitions and milestones will need to be agreed. Requirements A proven track record in competitive black-hat SEO environments. Deep practical experience with domain auctions, drop-catching and expired-domain analysis. Experience operating website networks at scale, including footprint hygiene across registrars, hosting and DNS. Hands-on capability in domains, redirects, migrations, outreach and experimentation. Ability to use AI and automation to increase execution capacity. Strong commercial judgement, including budget management, ROI analysis and traffic monetisation. An entrepreneurial approach, autonomy and ownership of business outcomes. Fast, disciplined decision-making, supported by clear reporting and documentation. Company offers Fully remote working. US$68,000–120,000 gross annual base salary, depending on experience. Profit share once the unit is profitable; detailed terms to be agreed. Direct collaboration with the CEO. Ownership of execution, budget allocation and unit P&L. A current operating budget of US$30,000–80,000 per month, with potential for further growth. A predominantly hands-on role with substantial autonomy, AI and automation. The opportunity to build a small team over time.