Head of Brand

Job description

ABOUT SLASH Slash is building the future of business banking, one industry at a time. We believe businesses deserve financial infrastructure tailored to how they actually operate, not generic banking products retrofitted with software. We’re creating a new category of business banking that combines the reliability of traditional banking (high yields, competitive rewards, and uncompromising security) with industry-specific software, stablecoins, and AI-native workflows. Our goal is simple: make businesses more efficient, more competitive, and more profitable. Founded in 2021, Slash is one of the fastest-growing fintech companies in the world. We power billions in annual transaction volume across a wide range of industries — from internet-native founders to traditional operators. We’ve raised over $60M from leading investors including Menlo Ventures, NEA, Y Combinator, Goodwater Capital, Stanford University, and founders of companies like Tinder and Plaid. Our team brings together fintech operators from Cash App, Brex, and Finix, alongside founders who have built and scaled their own businesses. We’re headquartered in San Francisco (with another office in New York City) and operate with a strong in-person culture. ABOUT THE ROLE We’re hiring a Head of Brand Marketing to define and scale how Slash shows up in the world. This is a foundational role. You’ll own top-of-funnel brand awareness and be responsible for turning Slash into a category-defining fintech brand with real cultural presence. You’ll work closely with the founders and leadership team to translate our product vision into something that resonates far beyond fintech. The goal is not just to run campaigns, but to build a brand people recognize, remember, and talk about. This role sits at the intersection of strategy, creative, and execution. You’ll operate as both a builder and an owner, defining the playbook while actively deploying it. YOU WILL: - Own top-of-funnel brand awareness across all major channels, including video, creators, audio, and out-of-home - Design and execute a multi-channel brand strategy spanning streaming/TV, podcasts, newsletters, social media, sponsorships, and more - Own budget allocation across channels, balancing cultural impact with efficiency - Translate complex product and company narratives into simple, memorable, mass-market storytelling - Create high-impact brand moments: campaigns, activations, and ideas that break through and drive outsized attention - Build and manage paid brand infrastructure, including agency relationships, partnerships, and media buying - Define how we measure success across brand, from awareness and brand lift to long-term growth signals - Partner closely with content and organic growth teams to ensure a unified narrative across paid and owned channels - Build the brand function from the ground up, including systems and playbooks - Have the opportunity to grow and lead a world-class brand team as the company continues to scale WHAT WE'RE LOOKING FOR: - 8+ years of experience in brand marketing, growth, or related roles - Experience building or scaling a brand at a high-growth company - Experience owning and deploying large brand budgets - Deep familiarity with channels like video/streaming, creators, and integrated campaigns - Strong storytelling ability: you can take complex ideas and make them simple and compelling - Clear judgment on where to spend and what will actually break through - Ability to operate both strategically and tactically - Comfort working in environments where outcomes are not perfectly measurable - High ownership mindset and ability to work directly with founders NICE TO HAVE: - Experience in fintech, financial services, or adjacent industries - Background working with creator ecosystems or cultural partnerships - Experience managing agencies or large external vendor relationships - Prior experience building a brand function from scratch YOU’LL THRIVE HERE IF: - You have strong taste and instincts for what will resonate culturally - You’re as comfortable shipping campaigns as you are defining strategy - You like taking big swings, not just optimizing incremental gains - You can operate with ambiguity and make decisions without perfect data - You enjoy building from zero and defining how things should work - You want to shape how an entire category gets built and perceived BENEFITS: - Competitive base salary - Equity in a high-growth company - Best-in-class health, dental, and vision insurance - Unlimited PTO - Daily in-office meals - Transportation support - High-autonomy, low-bureaucracy environment