Head of Brand

Job description

About Insify At Insify, we’re reinventing business insurance for the people who actually need it: entrepreneurs. Fast, simple, and fair. We’re a fast-growing European Series B insurtech making it easier than ever for freelancers and SMEs to get covered. No paperwork. No endless calls. Just smart, digital insurance that fits the way entrepreneurs work. Our team knows how to build and scale successful companies, from HelloFresh and Bloomon to SumUp, and we’ve raised over €25M from top investors like Accel, Frontline Ventures, Visionaries Club, and Nico Rosberg. We started in the Netherlands, expanded to France and Germany, and we’re just getting started. The next chapter of insurance is being written right here, and we’re looking for people who want to build it with us. How we work At Insify, we’re building more than just an insurance company—we’re creating a culture that’s bold, caring, and built to make a real difference. Everything we do is driven by our core values: **grit**, **impact**, **care**, and **entrepreneurship**. We show up with passion and perseverance. We solve real problems and put people first—especially our customers. And we’re always looking for smarter, faster, more human ways to do things. That’s also why we’ve chosen a pro-office approach. We believe that working together, face to face, sparks creativity, builds stronger teams, and helps us learn faster—especially for new joiners. From spontaneous brainstorms to shared lunches, being in the same space makes the magic happen. Joining Insify means being part of a team that truly backs each other and the entrepreneurs we serve. If you’re ready to grow, innovate, and help reshape the insurance industry from the inside out—we’d love to meet you. Growth Team We’re the team that makes sure the world knows who we are and why that matters. From performance marketing to brand storytelling, CRM to standout design, we take care of every part of the customer journey. We work across channels like Meta, TikTok, Google, TV, and more to reach people in the right way, at the right time. Our crew includes visual designers, regional marketing managers, a VP of Growth, copywriters, and media specialists; all working together to build a brand that connects. **Your mission** As Head of Brand, you’ll own how Insify shows up in the world. That means brand strategy, positioning, and voice across all markets and translating all of it into work that moves real metrics: unaided brand recall, organic demand, and the trust SMEs feel before they ever hit our funnel. You’ll partner with the management team, Growth, Product, Ops and Design. In a year, success looks like Insify being the brand European SMEs name first when they think about business insurance. ### In particular, you will: - Set the brand strategy: positioning, narrative, and voice across all markets - Work with a small team of writers, designers, and content managers who turn that strategy into work, and set the bar for what high ownership looks like inside marketing - Become a deep product expert across all markets, and bring that product knowledge into every brand and creative decision - Own brand health metrics (unaided awareness, consideration, perception) and report on them - Shape how Insify shows up across every surface: site, ads, product, claims comms, office - Run brand campaigns from insight to measurement, making every euro count. Bring scrappy alternatives to expensive proposals, and negotiate hard with vendors - Own external agency relationships from briefing through delivery, with clear ownership, defined check-ins, and early escalation when things slip - Be the first reader on every customer-facing concept, making sure brand judgment and audience sensitivity are right before anything ships - Partner on positioning and messaging that actually converts - Build the rituals that keep the brand sharp as we hire ### This role is a strong fit if you: - Have 8+ years in brand, with experience leading brand at a consumer or SME-facing company that grew fast - Have taken a brand from scrappy to credible, and can show the work: campaigns, identity systems, narrative shifts - Are willing to go deep on our insurance product. Brand work without product fluency stays on the surface, and we don't want surface - Drive forward proactively rather than reacting to requests. You set the pace for the team, not the other way around - Have taste *and* audience judgment. You can tell the difference between a concept that's bold and one that risks being misread by the customer, before it ships - Process feedback strategically. You absorb it fully, apply it across surfaces, and come back with a sharper concept rather than a smaller fix - Are scrappy and commercially savvy. You bring the lower-cost alternative to the table before someone has to ask - Write well. You can edit a tagline, draft a manifesto, and brief a designer in the same hour - Have run brand campaigns with real budgets and can talk fluently about media, measurement, and creative quality ### This role is not for you if: We believe clarity saves everyone time. - You are looking for a strict 40-hour work week - You need fully defined scopes and stable priorities to perform well - You prefer staying high-level and avoiding hands-on execution - You expect long ramp-up periods before taking ownership - You’d rather execute someone else’s brand vision than set the direction yourself