Head of Brand Campaigns

Job description

WHY HARVEY At Harvey, we’re transforming how legal and professional services operate. By combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise, we’re reshaping how critical knowledge work gets done for decades to come. This is a rare chance to help build a generational company at a true inflection point. We have strong product-market fit and world-class investor support. We’re scaling fast and defining a new category in real time. The work is ambitious, the bar is high, and the opportunity for growth — personal, professional, and financial — is unmatched. Our team moves fast, takes ownership, and is deeply committed to the mission — operating with intensity, staying close to our customers, and pushing each other for excellence. We live by three values: Decisiveness, Simplicity, and Job's Not Finished. We act quickly on clear judgment over perfect information, we believe simplicity is what scales, and we're never satisfied with where we are. If you want to do the best work of your career alongside people who share that drive, we'd love to build with you. At Harvey, the future of professional services is being written today — and we’re just getting started. ROLE OVERVIEW This role owns Harvey's brand strategy and how it shows up in market, across brand campaigns, paid media, and experiential activations. You will define the brand voice, brand strategy and translate it into in-market execution plans, managing the investment and the platforms required to bring them to life. The role sits at the intersection of strategy, media, experiential, and cross-functional coordination, ensuring that every brand dollar is working toward a coherent, high-quality presence in the market. Success in this role comes from excellent taste, strong media fluency, sharp strategic thinking, and the ability to lead complex cross-functional workstreams with clarity and conviction. WHAT YOU'LL DO - Lead global brand campaigns across paid media, experiential, and integrated activations. - Manage and develop a brand marketing team ranging from paid media to experiential marketing. - Own Harvey's brand strategy and translate it into in-market execution plans. - Lead brand activation strategy for Harvey globally, collaborating with regional marketing leads for regional context. - Bridge brand and performance marketing: make strategic recommendations that connect upper-funnel brand campaigns with conversion-focused marketing to ensure a seamless customer journey, including sequencing strategies from awareness to conversion and consistent messaging across all funnel stages. - Own brand consistency across all performance creative, serving as a bridge between Creative/Design and DR teams, ensuring strategic briefs and creative direction reflect brand standards at every stage; review creative before launch and recommend conversion optimizations that never compromise brand integrity. - Own the budget for all brand marketing spend, including reconciliation and ongoing visibility into ROI. - Partner with Product Marketing to ensure brand moments amplify key product launches and messaging. - Partner closely with Creative/Design on concept development and asset creation to support activations. - Work with Global Events to integrate brand campaigns into Harvey's owned event program. - Manage agency relationships and lead RFP processes for any media, experiential, and production partners. WHAT YOU HAVE - 10+ years of experience in brand marketing, with depth in brand campaigns, paid media strategy, and experiential marketing. - Demonstrated experience owning and optimizing significant media budgets, with familiarity with buying rates across channels. - Experience managing external agencies and production partners across multiple simultaneous workstreams. - Strong cross-functional leadership skills, with the ability to coordinate across Brand, Demand Gen, Creative, and Events teams. - Exceptional taste and a track record of bringing a high creative bar to in-market work. - Experience directly managing marketing team members. - Comfort operating in fast-moving environments and making sound judgment calls under ambiguity. COMPENSATION $196,000 - $294,000 USD DEPENDING ON YOUR LOCATION, AN APPLICANT PRIVACY NOTICE MAY APPLY TO YOU. YOU CAN FIND ALL OF OUR APPLICANT PRIVACY NOTICES [HERE https://www.notion.so/harveyai/Harvey-Candidate-Privacy-Policies-319ac3fcdd7a803bb807d5094f249922]. #LI-LT1 Harvey is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing accommodations@harvey.ai