Head of Brand Marketing

Job description

**Join Pigment: The AI Platform Redefining Business Planning** Pigment is the AI-powered business planning and performance management platform built for agility and scale. We connect people, data, and processes in one intuitive, feature-rich solution, empowering every team—from Finance to HR—to build, adapt, and align strategic plans in real time. Founded in 2019, Pigment is one of the fastest-growing SaaS companies globally. Industry leaders like Unilever, Snowflake, Siemens, and DPD use Pigment daily to make more informed decisions and confidently navigate any scenario. With a team of 600+ across Paris, London, New York, Toronto, San Francisco and Austin, we've raised nearly $400M from top-tier investors and were named a Visionary in the 2024 Gartner® Magic Quadrant™ for Financial Planning Software. At Pigment, we take smart risks, celebrate bold ideas, and challenge the status quo—all while working as one team. If you're driven by innovation and ready to make an impact at scale, we’d love to hear from you. **Role Overview** We’re building category-defining AI products for Finance, Planning and Operations professionals and the market is moving fast. Pigment is looking for a Head of Brand Marketing to serve as a key architect of our brand’s long-term evolution. We're hiring a Head of Brand Marketing to own how Pigment shows up in the world: visually, verbally, culturally, and emotionally. You'll be the senior leader most responsible for what Pigment feels like in a keynote, on a billboard, in a product launch film, on a t-shirt at a conference. The goal isn't brand-as-decoration. It's a compounding advantage: the reason a great engineer or sales leader joins us over a competitor, the reason a CFO remembers our name in a procurement meeting, the reason a journalist picks up our story. ### What you'll do: - You work closely with the CMO and senior leadership on the brand's long-term evolution. - Bring the brand to life in a way that is clear, compelling, and deeply customer-centered, championing bold ideas and high standards, translating strategy into stories and experiences - You’ll build a brand with a real point of view. Not one that hedges toward consensus. - You’ll own Pigment's visual and creative identity. That means making calls on direction and driving consistency in execution across every customer touchpoint. - Own the development and governance of naming and nomenclature across products and experiences, ensuring a clear, consistent, connected brand system - Lead the creation of compelling brand stories, campaigns, and narratives that emotionally connect users with Pigments purpose. - You lead the in-house creative team: You are responsible for their development, their creative output, and the culture of the team. You set the quality bar and you hold it. - You also personally build. Depending on the week, that means designing a campaign asset, writing a brand narrative section, or art-directing a shoot. - Use AI as an operating principle to drive efficiencies and scale but not at the expense of producing lower quality outputs. - You drive the operating model for how creative work gets reviewed, who provides input at which stage, and where final approval sits. - You own Agency and freelance relationships at strategy and execution level, managing iterative design development across multi-stakeholder projects and synthesizing internal feedback and direction - You define how we track brand health: distinctiveness, awareness, branded search trends, and influence. ### Who You Are: You have defined and led a brand at a B2B company, ideally SaaS. Your portfolio includes work you personally made, not only work you directed. You have run agency relationships, not just managed them. You know the difference between directing an agency and supervising one. You are a credible partner to senior leadership. You can present brand rationale at board level, take input from the CEO You are AI-fluent in practice. You use AI tools in your creative workflow: for prototyping, for expanding what you can produce, for speed. You have formed clear opinions about when they add value and when they don't. **The requirements:** - 10 years of experience in brand strategy (in-house or agency) with at least 3 years owning brand direction at a company with a defined visual identity - Experience within a high-growth B2B or SaaS environment and a portfolio of B2B or enterprise brand work, including work you personally made - Comfortable diving into market data and research reports but possess the brand gut to know which insights actually matter - Can distill complex products and market dynamics into a clear, compelling narrative that inspires designers, writers, and executives alike - Know how to influence without authority and build strong partnerships with creative leads to drive the best possible work - Direct experience leading and developing in-house designers - A track record of managing creative agency relationships - Experience building or overhauling creative review and approval processes - Hands-on AI fluency in a creative workflow (tools you use, not tools you've heard of) ### How we work: - Thrive Together: We can only win as a team. We are all founders and do the right thing for our peers, Pigment customers, partners, and the planet - Never Settle: We aim to become the best at what we do by delivering with rigor and ambition every day. Delivering means building a passionate Pigment community - Go for it: We are biased towards action. Every action leads to learning and these learnings get us one step closer to our mission - Be real, be humble: We are generous with our feedback, open to change our views and we approach it with empathy knowing everyone is trying to do the best for Pigment - Champion our Customers: We lead with empathy, solve what matters, and deliver clarity in a complex world to make our Customers heroes in their organisations ### What we offer: - Competitive package - Stock options to ensure you have a stake in Pigment's growth - Trust and flexible working hours - Along with one company offsite every year, we have brand new offices at the heart of major cities including New York, San Francisco, Toronto, Paris, and London - High-end equipment (based on stock/availability) to do your work in the best conditions - Remote-friendly environment