Head of Brand Marketing

Job description

Head of Brand Marketing About the Role: The Head of Brand Marketing will play a pivotal role in shaping and executing Ashley Stewart’s brand strategy across all marketing channels. This role is responsible for driving brand awareness, loyalty, and growth while ensuring consistent representation of our brand in alignment with our mission, values, and vision. The ideal candidate combines strategic thinking, creative leadership, and data-driven decision-making to deliver impactful campaigns and elevate the customer experience across digital, social, retail, and emerging channels. Key Responsibilities Brand Strategy Development • Lead the creation and execution of a comprehensive brand strategy to strengthen market position, grow brand awareness, and enhance brand equity across all consumer segments, including direct-to-consumer, marketplaces, and emerging channels. • Leverage customer insights, market research, and analytics to inform brand decisions and measure success. Creative Direction & Execution • Define and manage the brand’s creative vision, ensuring consistency and high-quality execution across advertising campaigns, product packaging, retail environments, social media, digital experiences, and emerging channels. • Collaborate with creative, product, and content teams to develop compelling brand stories and visuals that resonate with target audiences. Campaign Management & Optimization • Oversee the development, execution, and optimization of integrated marketing campaigns to achieve business objectives and strengthen brand presence. • Plan high-impact launch strategies for seasonal collections, collaborations, and new product lines. • Implement data-driven testing, analytics, and A/B experiments to continuously improve campaign performance and ROI. Cross-Functional Collaboration • Partner closely with product teams, merchandising, retail operations, e-commerce, and CRM to ensure alignment between brand messaging, product offerings, and customer experience across all touchpoints. • Build and maintain relationships with key media outlets, influencers, and brand ambassadors to amplify brand awareness and authority. • Present insights and recommendations to executive leadership to influence strategic decisions. Team Leadership & Development • Lead, mentor, and develop a high-performing marketing and creative team, fostering collaboration, innovation, and excellence. • Establish processes and best practices to ensure operational efficiency and consistent delivery of marketing initiatives. Qualifications • Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. • 6+ years of leadership experience in brand marketing, creative direction, or integrated marketing, preferably in retail, fashion, or direct-to-consumer businesses. • Proven experience managing multi-channel marketing campaigns, digital and performance marketing, and brand storytelling. • Strong analytical skills with the ability to translate data, KPIs, and market insights into actionable strategies. • Exceptional communication, interpersonal, and leadership skills, with experience managing and mentoring teams. • Ability to thrive in an entrepreneurial, fast-paced, and dynamic environment while managing multiple priorities. • Proactive, resourceful, and innovative with a strong commitment to industry best practices. • Thorough understanding of e-commerce, social media, influencer marketing, and the fashion industry. The range of compensation for this role is $150,000- $165,000. The actual salary will be determined by several factors, including the selected candidate’s specific skills and experience. This position is based in our Secaucus office 5 days a week.