For a leading multinational retailer: Head of Brand Strategy & GrowthResponsibilitiesDevelop and execute the overall brand and growth strategy across both B2C and B2B channels, aligning brand positioning with commercial objectives. Lead the integration of brand strategy, trade marketing, performance marketing, CRM, loyalty, e-commerce, and customer data to drive sustainable business growth. Define and optimize the end-to-end customer experience across physical stores and digital channels, identifying opportunities to increase customer satisfaction, conversion, and lifetime value. Drive customer acquisition, retention, basket growth, and loyalty initiatives through data-driven marketing strategies and behavioral insights. Partner with Retail Operations to improve in-store productivity, customer engagement, and commercial execution, ensuring consistent brand experience across all locations. Own the commercial marketing calendar, including promotions, offers, pricing strategy, trade activations, and omnichannel campaigns, maximizing ROI and business impact. Collaborate cross-functionally with Sales, Retail, E-commerce, Commercial, Digital, and Operations teams to deliver integrated growth initiatives and ensure flawless execution. Leverage customer, commercial, and market insights to identify new growth opportunities, create competitive differentiation, and continuously optimize marketing investments. Manage marketing budgets, monitor business KPIs, and measure the effectiveness of commercial initiatives to drive profitable growth.Requirements8+ years of experience in Brand, Commercial, Growth, Trade Marketing, CRM, Digital Marketing, or related commercial leadership roles, preferably within Retail, Omnichannel, or Consumer businesses. Strong expertise in brand strategy, trade marketing, performance marketing, CRM, loyalty programs, customer analytics, and e-commerce. Deep understanding of retail operations, customer journey optimization, pricing strategy, promotions, and commercial execution across physical and digital channels. Proven experience managing customer acquisition, retention, customer lifetime value (CLV), conversion, basket growth, and other commercial growth KPIs. Strong analytical mindset with the ability to translate customer and commercial data into actionable growth strategies and measurable business outcomes. Experience managing cross-functional teams and influencing stakeholders across Marketing, Sales, Retail, Digital, Operations, and Commercial functions. Commercially driven with a strong understanding of consumer behavior, pricing, value proposition development, and competitive differentiation. Hands-on experience with omnichannel marketing, digital ecosystems, marketing technologies, and data-driven decision making. Excellent leadership, communication, and project management skills, with the ability to drive execution in a fast-paced environment.BenefitsCompetitive compensation packageCareer development and growth opportunities
For a leading multinational retailer: Head of Brand Strategy & Growth
Responsibilities
- Develop and execute the overall brand and growth strategy across both B2C and B2B channels, aligning brand positioning with commercial objectives.
- Lead the integration of brand strategy, trade marketing, performance marketing, CRM, loyalty, e-commerce, and customer data to drive sustainable business growth.
- Define and optimize the end-to-end customer experience across physical stores and digital channels, identifying opportunities to increase customer satisfaction, conversion, and lifetime value.
- Drive customer acquisition, retention, basket growth, and loyalty initiatives through data-driven marketing strategies and behavioral insights.
- Partner with Retail Operations to improve in-store productivity, customer engagement, and commercial execution, ensuring consistent brand experience across all locations.
- Own the commercial marketing calendar, including promotions, offers, pricing strategy, trade activations, and omnichannel campaigns, maximizing ROI and business impact.
- Collaborate cross-functionally with Sales, Retail, E-commerce, Commercial, Digital, and Operations teams to deliver integrated growth initiatives and ensure flawless execution.
- Leverage customer, commercial, and market insights to identify new growth opportunities, create competitive differentiation, and continuously optimize marketing investments.
- Manage marketing budgets, monitor business KPIs, and measure the effectiveness of commercial initiatives to drive profitable growth.
Requirements
- 8+ years of experience in Brand, Commercial, Growth, Trade Marketing, CRM, Digital Marketing, or related commercial leadership roles, preferably within Retail, Omnichannel, or Consumer businesses.
- Strong expertise in brand strategy, trade marketing, performance marketing, CRM, loyalty programs, customer analytics, and e-commerce.
- Deep understanding of retail operations, customer journey optimization, pricing strategy, promotions, and commercial execution across physical and digital channels.
- Proven experience managing customer acquisition, retention, customer lifetime value (CLV), conversion, basket growth, and other commercial growth KPIs.
- Strong analytical mindset with the ability to translate customer and commercial data into actionable growth strategies and measurable business outcomes.
- Experience managing cross-functional teams and influencing stakeholders across Marketing, Sales, Retail, Digital, Operations, and Commercial functions.
- Commercially driven with a strong understanding of consumer behavior, pricing, value proposition development, and competitive differentiation.
- Hands-on experience with omnichannel marketing, digital ecosystems, marketing technologies, and data-driven decision making.
- Excellent leadership, communication, and project management skills, with the ability to drive execution in a fast-paced environment.
Benefits
- Competitive compensation package
- Career development and growth opportunities
JUST ONE is an Executive Search & Recruitment firm, providing Headhunting at all levels of seniority, covering all functions, serving all industry sectors.Originally from Greece, we are recruiting in whole Europe from entry level to GM Cluster level. We have our own offices in Greece, in Cyprus, in France and a strong partnership with Italy. At the beginning of 2024, we will open in Spain and in the Netherlands.We act with strategy, determination and commitment. We present a large choice of candidates, from the 1st week of the search, providing efficient reports with crucial information on our candidates. We mainly work on a Succes Basis, our main purpose is a win-win collaboration and our ultimate goal: the hiring.We make the difference! We are unique! We are JUST ONE !
JUST ONE is an Executive Search & Recruitment firm, providing Headhunting at all levels of seniority, covering all functions, serving all industry sectors.
Originally from Greece, we are recruiting in whole Europe from entry level to GM Cluster level. We have our own offices in Greece, in Cyprus, in France and a strong partnership with Italy. At the beginning of 2024, we will open in Spain and in the Netherlands.
We act with strategy, determination and commitment. We present a large choice of candidates, from the 1st week of the search, providing efficient reports with crucial information on our candidates. We mainly work on a Succes Basis, our main purpose is a win-win collaboration and our ultimate goal: the hiring.
We make the difference! We are unique! We are JUST ONE !
