Head of Business Development (EWA / SALAD / SLOAN)

Job description

At NOVACARD , we're redefining how people use credit. We are the first interest-free and no-annual-fee credit card in Mexico, designed to simplify personal finances and give users complete control — all from a mobile app. With NOVACARD, users can access up to $200,000 MXN in credit, only pay when they use it, and manage everything digitally in under 5 minutes. Our mission is to empower people to make smarter financial decisions by offering flexibility, transparency, and the freedom they need to reach their goals. Simple finances, big goals. About the Role We are expanding into Salary Backed Products — a high-growth credit segment where loan repayments are automatically deducted from employees' payroll, drastically reducing credit risk and unlocking access for underserved borrowers. We are looking for a seasoned Head of Business Development to lead our go-to-market, build employer and partner pipelines, and scale this vertical across Mexico. This is a founding role for the product line — you will define the distribution strategy, forge partnerships with employers and HR platforms, and work closely with Product, Risk, and Technology to make payroll-integrated credit a reality at scale. We are looking for someone who has done this before — either at a payroll bank or a fintech with deep employer integrations. Key Responsibilities Own the full commercial strategy for Salary Backed Products in Mexico Identify, negotiate, and close partnerships with employers, HR platforms, and payroll system providers (e.g., Nómina integrations, HRMS vendors) Build and manage a pipeline of corporate clients, prioritizing scale and payroll volume Drive integration agreements with employers and accounting/ERP systems to enable automatic deduction flows Collaborate with Product and Tech teams to define integration requirements and employer onboarding flows Develop pricing, risk, and commission frameworks alongside Finance and Risk teams Represent Novacard in the market — events, conferences, and industry networks Build and lead a business development team as the vertical scales Track and report on key commercial metrics: employer pipeline, activation rates, disbursement volumes, delinquency by segment What We're Looking For We are exclusively interested in experienced local professionals with hands-on knowledge of the Salary Backed / Nómina lending business in Mexico. Ideal candidates come from: Banks with payroll/salary infrastructure , such as: BBVA Mexico · Banorte · Santander Mexico · Citibanamex · Inbursa · Banco Azteca · BanCoppel Fintechs with employer/payroll integrations , such as: Minu · Klinc · Monto · Pulpi · ePesos · Dey · Paynom · Akiba (or similar players in the earned wage access / salary-backed credit space) Required: 5+ years of experience in Business Development, Partnerships, or Commercial roles in financial services in Mexico Direct experience with Salary Backed Loans, Nómina Credits, or Earned Wage Access (EWA) products Established network among HR leaders, CFOs, payroll managers, and/or payroll software vendors Understanding of payroll deduction mechanics, employer liability, and regulatory framework (CNBV, CONDUSEF) Proven track record of closing and managing B2B2C distribution deals Strong negotiation and stakeholder management skills Fluent Spanish; English B2+ is a plus Nice to have: Experience with API-based integrations to HRMS / ERP / payroll systems (SAP, Workday, CONTPAQi, Aspel) Experience scaling a credit product from 0 to volume in Mexico What We Offer Leadership ownership of a new, high-potential product vertical Opportunity to build your team and define the playbook from scratch Remote-first, flexible working environment Competitive base salary + performance-based bonus tied to commercial KPIs Work with a high-performing, international, cross-functional team A fast-growing digital financial product with clear growth trajectory Real impact: you are not executing someone else's strategy — you are building it