Head of Clear Mobile

Job description

Join us At Vodafone, we’re not just shaping the future of connectivity for our customers — we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the right balance between work and life, Vodafone offers the opportunity to help you belong and make a real impact. What you'll do With us, you can build and scale one of Ireland's most customer-centric digital mobile businesses You’ll lead the end-to-end commercial performance of Clear Mobile, helping shape the future of a digital-first mobile network. This is an opportunity to combine strategy, data, customer insight and execution to grow a subscription business with ambitious commercial goals. You'll be accountable for the overall commercial success of the business, with ownership of key outcomes including revenue, gross adds, net adds, customer base growth, EBITDA contribution, ARPU, customer lifetime value (CLV), churn, NPS, digital conversion rates, marketing efficiency (CAC and ROAS), and budget delivery. You'll define and deliver the commercial strategy and long-term growth plan, setting the direction for sustainable customer and business growth. Working closely with colleagues across the business, you'll lead trading performance through regular commercial reviews, develop pricing strategies that support growth and profitability, identify new opportunities through customer and market insight, and manage commercial risks and opportunities as they arise. You'll own the complete mobile proposition, including tariff strategy, product roadmap, value proposition, promotions, partnerships, bundling and customer experience. Using analytics, customer insight and market trends, you'll continuously evolve propositions and bring new products to market through agile ways of working. You'll lead the digital sales journey from awareness through to activation, with responsibility for website performance, conversion optimisation, checkout experience, digital merchandising, landing pages, customer journeys, A/B testing and personalisation. Together with your teams and partners, you'll continually improve the customer experience and commercial performance of the online channel. You'll oversee all digital acquisition activity, including paid search, paid social, display, affiliates, influencer marketing, SEO, content marketing, CRM and referral programmes. You'll own marketing ROI and ensure investment decisions are informed by performance data and commercial outcomes. You'll develop lifecycle strategies that strengthen retention, loyalty, customer engagement, cross-sell, upsell and reactivation performance while creating a culture that proactively reduces churn and builds long-term customer value. You'll have ownership of the commercial P&L, including revenue forecasting, budget management, marketing investment, business cases, financial modelling and performance reporting. Working closely with Finance, you'll maximise return on investment and support informed decision making across the business. You'll champion a data-driven culture, leading commercial dashboards, KPI reporting, forecasting, trading insights, customer analytics and experimentation. You'll ensure decisions are evidence-based and encourage continuous testing, learning and optimisation. You'll also lead the development of a distinctive digital-first challenger brand, with responsibility for brand positioning, strategy, customer proposition, communications, tone of voice and customer trust. You'll ensure brand-building and performance marketing work together to deliver both long-term and short-term growth. Success in this role will come through strong partnerships with Technology, Customer Operations, Finance, Legal, Regulatory, Network Partners and Data & Analytics teams, aligning priorities around shared commercial objectives. You'll build an environment defined by pace, accountability, curiosity, commercial ownership, innovation and experimentation, while coaching and developing a high-performing commercial team. Who we're looking for We're looking for someone who has successfully delivered growth in a digital business and enjoys taking ownership of commercial outcomes. You'll be energised by performance, customer growth, optimisation and using data to improve results. 10+ years' commercial leadership experience. Experience launching, scaling or transforming a digital-first business. Experience owning and leading a commercial P&L.A track record of delivering significant customer growth. Strong experience within subscription-based businesses. Experience leading digital marketing at scale. Strong commercial trading experience. Experience developing and leading proposition strategy. Strong financial and commercial acumen. Experience leading and influencing cross-functional teams. Exceptional commercial judgement with the ability to balance strategic thinking and operational delivery. A customer-focused mindset with a passion for growth and continuous improvement. Strong capabilities across digital acquisition, CRM, conversion rate optimisation (CRO), SEO, performance marketing, analytics and data-led decision making. Experience using AI-enabled marketing and personalisation to enhance customer outcomes and business performance. The ability to influence at executive level and work effectively through collaboration and partnership. Strong communication skills and confidence operating in dynamic, fast-moving environments. Comfort working with ambiguity and making informed decisions using data and insight. Resilience and adaptability when managing competing priorities and commercial challenges. Experience in telecoms, MVNOs, eCommerce, FinTech, digital banking, streaming, consumer technology, marketplace businesses or other subscription-based sectors would be highly desirable. Experience working within a high-growth digital challenger brand environment would be particularly valuable. Not a perfect fit? Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply — you may be the right candidate for this role or another opportunity. What’s in it for you? The flexibility to work how you perform best, with hybrid ways of working and real focus on work-life balance A competitive package including salary, bonus and a strong pension to support you now and long-term ‘’Generous’’ flexible benefits allowance, plus access to comprehensive health and wellbeing support Access to our on-site wellness centre and gym, alongside a wider wellbeing programme Free mobile plan, device offers and exclusive discounts for you, your family and friends Market-leading family policies and flexibility to support you at every stage of life Real opportunities for career growth through learning, development and internal progression Who we are We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people’s lives and the world around us. Through our technology, we empower people — connecting everyone regardless of who they are or where they live — and we protect the planet, whilst helping our customers do the same. Belonging at Vodafone isn’t a concept; it’s lived, breathed, and cultivated through everything we do. You’ll be part of a global and diverse community with many different minds, abilities, backgrounds and cultures. We’re committed to increasing diversity, ensuring equal representation, and making Vodafone a place where everyone feels safe, valued and included. Vodafone is committed to supporting candidates with disabilities during the recruitment process. If you require any adjustments, please let us know. Together we can. #LI-JB1