Head of Commercial, Expansion Markets (Germany)

Job description

We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada. We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support. You'll partner with our care teams of prescribers, nurses, health coaches, pharmacists and dietitians to support patients across preventative health, weight management and specific women's and men's health conditions. We joined Hims & Hers so that you can do all of the above on a bigger scale, with more ambition, a stronger global brand and the resources to deliver care to patients in dozens of countries. We're looking for people who appreciate and are excited by the enormity and uniqueness of this challenge, and want to work in the most ambitious, smart, fast moving and positive sum environment of their lives to transform how healthcare is delivered globally. We hope that's you. ## **About the Role** We’re looking for a sharp, commercially-minded finance leader to own our Germany and AMEA Expansion Market's financial strategy and lay the foundations for European expansion. You'll act as the central voice on performance, forecasting, and financial decision-making. From CAC and contribution margin to free cash flow and scenario planning, you’ll be responsible for turning financial insight into action. You’ll work closely with cross-functional leaders across growth, operations, product, and care to shape the our Germany and AMEA Expansion Market's financial trajectory, while ensuring the business runs efficiently and invests wisely. This is a high-trust, high-impact role where the stakes, and the pace, are high. While this role is DE and Expansion market focused today, it has clear runway to grow into a broader European leadership role as we expand across new markets and business lines. ## **What You’ll Be Responsible For** - **Own the Germany and AMEA Expansion Market financial model** — Build and manage end-to-end models for revenue, CAC, LTV, margin, and free cash flow. Your outputs will guide day-to-day decisions and long-term bets. - **Lead the planning process** — Drive monthly re-forecasting, annual planning, and scenario modelling in close collaboration with Group FP&A. - **Be the commercial partner to growth and ops** — Set CAC and payback targets, assess performance by cohort, and guide spend allocation to maximise ROI. - **Run commercial analysis that unlocks growth** — Lead deep dives into pricing, retention, margin, and expansion levers to identify opportunities and recommend trade-offs. - **Make the numbers visible** — Build dashboards and trackers for key DE performance metrics (e.g. contribution margin, CAC, LTV, cash flow), keeping the business tightly aligned. - **Ensure clean, accurate financial operations** — Partner with Group Finance on reconciliations, cost allocation, and timely month-end closes. - **Build for scale** — Design financial systems and insights that don’t just serve the German markets, but become the blueprint for future markets. ## **About You** ### **Skills & Experience** - **6+ years in strategic finance**, FP&A, consulting, or banking, with experience in high-growth or tech-enabled businesses. - Proven experience owning **P&L and end-to-end planning processes** — ideally in a business with both consumer and operational complexity. - Deep understanding of **CAC, LTV, payback, cash flow dynamics**, and how these fuel long-term value creation. - Highly proficient in **Google Sheets / Excel** (bonus points for SQL, Looker, NetSuite, or similar tools). - Strong commercial instincts — you're as comfortable in the numbers as you are helping teams make smart, trade-off decisions. ### **Behaviours & Attitudes** - You **move fast** and bias toward action, even without perfect information. - You bring a **strong point of view**, but you’re open to challenge and new ideas. - You get energy from **messy, complex problems** and know how to bring structure and clarity. - You **own outcomes**, not just analysis — you want to see your insights drive performance. - You’re calm under pressure, confident with ambiguity, and committed to delivering impact. ### **Why join Eucalyptus?** Euc is also behind a growing family of digital healthcare clinics ([Pilot,](https://pilot.com.au/) [Kin](http://www.kinfertility.com.au/), [Software](http://skin.software/)) across men’s health and well-being, fertility, and skincare. **Here’s what makes joining Euc unique:** - **What’s next** - Our goal for the next three years is to support **1 million patients globally** to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem. - **Build something world-changing** - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding. - **Make real impact** - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets. - **Accelerate your growth** - You will have high ownership, continuous feedback, and dedicated development support. - **Join a motivated team** - You will collaborate with talented peers to solve complex clinical and operational problems at scale. ### What’s ahead in the UK - **Invest in your growth** – Annual development budget plus 3 days of professional development leave - **Work flexibly** – Hybrid setup with 3 days a week in our Old Street office, designed for focus and collaboration - **Support your well-being** – Private health insurance through Vitality or opt for a monthly wellness allowance to spend on what matters most to you - **Take time off** – 25 days of holiday, enhanced parental leave and work from anywhere 3 weeks out of the year - **Join a connected team** – A vibrant office culture with regular socials, clubs, after-school sport, and seasonal events *At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.*