Head of Corporate Marketing

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Corporate Marketing based in the United States.** The Head of Corporate Marketing will shape corporate positioning and market perception for a technology organization operating at the intersection of artificial intelligence and software development. This senior leadership role offers the opportunity to define a compelling brand narrative and establish the organization as a trusted authority among engineering leaders. You will oversee corporate communications, public relations, editorial strategy, analyst relations, social media, and executive thought leadership. By transforming proprietary data and industry insights into meaningful stories, you will strengthen brand credibility and expand market influence. You will also build and lead a high-performing marketing function, using AI-enabled approaches to improve efficiency and impact. This remote opportunity is suited to a strategic, hands-on leader who thrives in fast-evolving markets and enjoys building teams, driving innovation, and delivering measurable results. ### Accountabilities: - Define Corporate Positioning: Partner with executive leadership, research, and product marketing teams to develop clear market positioning and translate proprietary data and insights into differentiated, compelling narratives. - Drive Brand Awareness and Market Influence: Lead public relations, analyst relations, executive communications, and thought leadership initiatives to strengthen visibility, credibility, and industry authority. - Lead Editorial and Content Strategy: Build and manage a scalable content engine, oversee research announcements, and maintain a consistent corporate communications calendar that drives engagement. - Own Brand Identity and Creative Direction: Establish and maintain brand positioning, messaging, visual identity, and creative standards across marketing channels. - Expand Digital Discovery and Reach: Connect organic search, AI-powered discovery, and social media strategies to increase visibility, audience engagement, and influence. - Build and Develop the Team: Establish and lead a high-performing corporate marketing function, fostering collaboration, continuous improvement, and effective use of AI to increase productivity and impact. - Measure Marketing Effectiveness: Define and monitor key performance indicators, including share of voice, brand influence, message adoption, and contribution to demand creation. - Collaborate Across Leadership Teams: Work closely with senior executives and cross-functional partners to align corporate marketing initiatives with business priorities and evolving market opportunities. - Represent the Organization Externally: Help shape industry conversations around AI's impact on software development and communicate insights that resonate with technical and business audiences. ### Requirements: - Extensive Corporate Marketing Experience: 10+ years of experience in corporate marketing, communications, or brand leadership, including at least 5 years managing teams in B2B technology environments. - Strategic Brand-Building Expertise: Proven ability to develop compelling narratives, strengthen brand positioning, and elevate an organization during periods of market evolution or category transformation. - Technical Audience Understanding: Strong understanding of technical audiences, ideally including engineering leaders and software developers, with the ability to translate complex topics into clear, engaging messages. - Broad Marketing and Communications Experience: Demonstrated success across public relations, content and editorial strategy, brand development, analyst relations, and executive communications. - Leadership and Team Development: Ability to build, mentor, and motivate high-performing teams while fostering accountability, collaboration, and a performance-oriented culture. - Strategic and Hands-On Mindset: Comfort balancing long-term strategic direction with practical execution in a dynamic, rapidly evolving technology market. - AI and Digital Marketing Awareness: Ability to leverage emerging AI capabilities, digital discovery channels, and social platforms to improve marketing efficiency and expand market reach. - Strong Communication Skills: Excellent storytelling, writing, messaging, and stakeholder management capabilities, with the ability to influence senior leaders and external audiences. - Collaborative Working Style: Humility, a team-first attitude, a strong drive for performance, and a willingness to contribute to a positive workplace culture where humor and enjoyment are valued. - Work Authorization: Must be legally authorized to work for any employer in the United States. Employment visa sponsorship or transfer is not available. - Travel Availability: Willingness to travel occasionally as required. ### Benefits: - Competitive Base Salary: Annual base compensation ranging from $250,000 to $305,000, depending on experience, skills, role scope, and alignment with the position. - Equity Opportunity: Equity is offered as part of the compensation package. - Remote Work: Opportunity to work remotely from the United States. - Full-Time Opportunity: A full-time senior leadership position with the opportunity to shape corporate marketing strategy and market presence. - Leadership and Strategic Impact: The opportunity to build a high-performing team, influence corporate positioning, and help shape industry conversations about AI and software development.