Head of CRM & Marketing Cloud

Job description

At Ayvens, progress starts with you. Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move. At Ayvens we have an opening for a Head of CRM & Marketing Cloud What are you going to do? As our new Head of CRM & Marketing Cloud you will be responsible for leading the strategic direction and operational execution of CRM (Salesforce) and marketing cloud initiatives within the organization. This role is critical in ensuring the seamless integration of systems following the merger of ALD Automotive and LeasePlan, focusing on enhancing customer engagement and optimizing marketing processes. The Head will oversee a diverse team, including delivery managers, marketing cloud team leads & developers, Salesforce application experts and Accenture Center of Services (Designers & devs), driving innovation and ensuring the successful delivery of high-quality marketing technology solutions. Your responsibilities will include: Technical Leadership: Provide strategic guidance and technical expertise to the CRM and marketing cloud team. Implement best practices and drive adherence to coding standards and architectural principles. Integration Management: Lead the integration efforts of ALD Automotive and LeasePlan’s CRM and marketing systems, ensuring seamless data migration and interoperability. Identify opportunities for process optimization and synergies through integration. Software Development Oversight: Manage the full software development lifecycle for CRM and marketing cloud solutions, ensuring timely, budget-compliant, and high-quality delivery of applications. Domain Expertise Development: Cultivate a deep understanding of business processes and challenges to drive technological innovation and improvements within the CRM and marketing domain. Product & Architectural Design Collaboration: Collaborate with product teams and architecture teams to define and align processes, software solutions with the organization’s technology strategy and standards. Team Management: Lead and mentor a high-performing team of engineers and developers, fostering a culture of collaboration, innovation, and continuous improvement. Vendor Management: Evaluate and manage relationships with third-party vendors, ensuring compliance with quality and security standards. Quality Assurance Implementation: Enforce quality assurance practices to meet functional requirements and performance benchmarks. Conduct code reviews and maintain adherence to best practices. Risk Management: Identify and mitigate potential risks associated with software development, ensuring successful project delivery. Cross-Functional Collaboration: Work closely with business stakeholders, project managers, and technical teams to align development efforts with organizational goals. Who are we looking for? The ideal candidate has: Strong technical leadership and innovative mindset, well-versed in the latest technologies and trends in CRM (Salesforce) and marketing cloud solutions. Expertise in strategic planning, DevOps, architecture, AI, machine learning, and budgeting. Ability to build and maintain effective relationships with diverse stakeholders. Proven ability to lead high-performing teams and engage with stakeholders at all levels. Excellent communication, interpersonal, and public speaking skills. Strategic thinker with strong business acumen and analytical capabilities. Familiarity with current technological trends and business concepts. Strong problem-solving aptitude and ability to thrive in a dynamic environment. You will have relevant experience in a similar role, preferably holding a Bachelor’s or master’s degree in Computer science, Engineering, or a related field. Strong knowledge of security and scalability in CRM (Salesforce) and marketing platforms (SF Marketing Cloud). 8+ years of experience in software engineering, particularly in enterprise-level applications and systems. Demonstrated success in leading software development teams and delivering complex projects. Proficient in relevant programming languages and technologies, including SQL, ETL, and .NET. Experience with Agile or iterative development methodologies. Understanding of industry-specific regulations and compliance standards is advantageous. Fluent in English is required. What do we offer? We're on this journey together. By investing in professional growth, rewards and incentives, plus plenty of training and experience on the job, we create an inspiring environment for our colleagues that fosters high performance with positive impact. Enjoy comprehensive rewards and recognition. We believe in rewarding you holistically, through compensation, competitive benefits and rich development opportunities. Discover your talent. We enable you to reach your full potential by offering you the opportunities and support to reach the next level in your career. Benefit from a healthy, positive work atmosphere. We offer a wide variety of benefits to help keep you mentally and physically strong and to find the perfect work–life balance. Find a shared sense of belonging. We create an engaging environment where you can be your authentic self and harness your commitment, curiosity and collaboration. Build a sustainable future. We’re conscious of our environment and the societies we’re part of and we work together to drive electrification and lead the way to decarbonisation. Make your Move at Ayvens Ayvens provides a unique opportunity: the chance to accelerate the transition to electric, lead the way to decarbonisation and shape the industry’s digital transformation. Behind the wheel, our people make the difference, driving us towards our ambitions. Ayvens is home to the best talent in the industry – so if you’re looking for a fulfilling career with positive impact, we’d love to discuss your opportunities with us! Ready to make your move at Ayvens? Join a global leader in sustainable mobility and follow @ayvens , @lifeatayvens , and Ayvens on LinkedIn to check out what’s happening at Ayvens! Our commitment We’re committed to building a culture where everyone can be themselves and where everyone gets an equal chance to make their journey count. If you’d like to learn more about our DE&I journey – and how you can contribute – please find out more on Career pages of our website. Why Ayvens? With over 3.4 million vehicles managed across more than 42 countries, we provide full-service leasing, flexible subscription services, fleet management services and multi-mobility solutions to customers of all sizes, including large corporates, SMEs, professionals, and private individuals. By leveraging our unique position to lead the way to net zero and further shape the digital transformation of the industry, we are well-positioned to meet the evolving mobility needs of our clients and provide them with the solutions they need to thrive. At Ayvens, we believe that our success is driven by our commitment to customer satisfaction. Our team is dedicated to delivering innovative solutions and technology-enabled services that help our customers focus on their everyday business. We’re committed to sustainable mobility and have made it a core part of our strategy. In everything we do, we’re guided by the principles of authenticity, curiosity, commitment and collaboration. We aim to foster an organisation that's diverse in people and ideas, where everyone can thrive and be themselves, no matter who they are. Join us on this exciting journey as we continue to enable the transformation towards large scale adoption of sustainable mobility and provide our customers with the solutions they need to succeed. Follow our page for the latest updates, news, and insights.