Head of CRO & Lifecycle

We’re looking for a commercially minded, hands-on operator to own the customer journey from first click to membership. About the role As Head of CRO & Lifecycle, you will lead the website, landing pages, offers, quiz and personalization pathways, conversion funnels, and the acquisition-to-membership lifecycle. You will set the strategy, but you will also be close to the work: shaping hypotheses, shipping experiments, reading the results, and improving the experience. What you’ll own • The end-to-end customer journey from acquisition touchpoint through membership • Website and landing page conversion strategy and execution • Offer strategy, packaging, positioning, and testing • Quiz and personalization pathways that connect customer needs to the right experience • Lifecycle programs for prospects who show intent but do not immediately become members • A rigorous CRO and experimentation roadmap, including prioritization, measurement, and learning • Cross-functional execution with Growth, Product, Brand, Creative, and other teams What we’re looking for • 5–8+ years of relevant experience, with scope comparable to a traditional director-level role • Deep experience across ecommerce, CRO, lifecycle, or growth, ideally owning more than one part of the funnel • A strong track record of personally shipping landing pages, offers, experiments, quizzes, or lifecycle flows • Excellent commercial judgment and the ability to turn customer insight into clear hypotheses and experiences • Strong quantitative instincts and comfort using data to prioritize and evaluate work • A hands-on builder who can set direction, move quickly, and collaborate across functions This role is for someone who wants broad ownership of a critical growth surface and is excited to build the system, not only manage it. # About Superpower Superpower is a new health system on a mission to extend and enhance human life. We started with lab testing, then data aggregation / digital twin, then an AI doctor, and now peptides. Over the past 6 months, we have grown 10x whilst halving CAC. Now we are gearing up for hyper growth. **You can find more about us below:** - [](http://superpower.com/series-a) - [Superpower Overview](https://www.notion.so/1f58444481d080e195dbe2e2e331b3df?pvs=21) - [Culture at Superpower](https://www.notion.so/Culture-at-Superpower-4321693ee66740e6ad92c449b54f42e2?pvs=21) **Company Philosophies** - We are all here to genuinely do our life’s best work - Insanely high talent bar, never settling. A players only ([see Steve Jobs](https://twitter.com/founderspodcast/status/1665442439715225600?s=46&t=PK-vWojaLurY6eXl341Thw)) - We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first - We aim to set the gold standard for team health culture on the planet — live the ethos! **Investors** - [Forerunner](https://www.forerunnerventures.com/) (Top consumer healthcare VC in the world; early board members of Hims and Oura; Kirsten, founder of Forerunner, led our Series A) - [8VC](https://8vc.com/) (leading health and bio investor) - [Evan Moore](https://www.linkedin.com/in/evanmoore/details/experience/) (Founder of Doordash; Partner at Khosla Ventures) - [Cyan Bannister](https://wellfound.com/p/cyantist) (early investor into Uber and SpaceX, former partner at Founder’s Fund, regarded as one of the top angels in the world) - [Balaji Srinivasan](https://x.com/balajis) (ex-Coinbase CTO and angel, ex-General Partner at a16z) - [Arielle Zuckerberg](https://www.linkedin.com/in/ariellezuckerberg/) (active angel, tech leader, relatively famous brother) - [Cameron & Tyler Winklevoss](https://winklevosscapital.com/portfolio/) - [Susa Ventures](https://susaventures.com/) (tier 1 healthcare VC) - [Bond Capital](https://www.bondcap.com/) (General Partner [Jay Simons](https://www.linkedin.com/in/jaysimons/)' early-stage fund within Bond) - [Long Journey Ventures](https://www.longjourney.vc/) (investor in Uber, Notion, Loom, Affirm etc.) - Influencers - [Shaan Puri](https://x.com/ShaanVP) (angel and podcast host of my first million) - [Brooke Monke](https://www.tiktok.com/@brookemonk_?lang=en) (50 million followers across socials) - [Logan Paul](https://www.instagram.com/loganpaul/?hl=en) - [Steve Aoki](https://www.instagram.com/steveaoki/) - [Justin Mares](https://x.com/jwmares) (founder of Truemed) - [Giannis Antetokounmpo](https://www.instagram.com/giannis_an34) - [Kylian Mbappé](https://www.instagram.com/k.mbappe/) We’re proud to be a global team and welcome talent from around the world. We offer visa sponsorship and can support relocation to the United States for the right candidates. Much of our team is international, and we’re committed to building a team of top-tier talent.