Head of Demand Generation (Remote, Germany)

Job description

## **About Easygenerator** We’re a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg’s, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful. We’re an **AI-first company**, utilizing cutting-edge tools in both our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product. ## Role Summary The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion. This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion. A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue. ## Core Responsibilities **Demand Engine & Pipeline** - Own paid, organic, website, and conversion channels. - Translate growth targets into clear priorities and roadmaps. - Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth. **Website & Conversion** - Lead website structure, messaging, UX, landing pages, and CRO. - Partner with PMM to ensure clear, differentiated positioning. - Maintain clarity, credibility, and performance across touchpoints. **Paid & Organic Growth** - Lead paid acquisition and €2M+ budget allocation aligned to revenue goals. - Optimize for pipeline and revenue impact with strong attribution visibility. - Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline. **Content & Design** - Lead revenue-focused content aligned to buyer journey and enterprise sales. - Ensure digital design supports differentiation, clarity, and conversion. **Revenue & Analytics** - Own marketing-sourced pipeline targets and key revenue KPIs. - Build quarterly growth plans and improve funnel bottlenecks. ## Team Leadership - Lead paid, content, web, and design teams. - Establish scalable processes and experimentation frameworks. - Partner closely with PMM, Revenue, and Leadership. ## Qualifications - 5+ years in B2B SaaS digital growth; 2+ years team leadership. - Proven pipeline growth and €2M+ budget ownership. - Strong expertise in paid, CRO, and SEO/GEO. - Editorial judgment, digital design understanding, and enterprise sales awareness. - Analytical and commercially driven. - Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context. ## Preferred - Experience in 20M–100M ARR SaaS. - International SaaS exposure. - Close collaboration with PMM and Commercial teams. ##