We’re looking for a Head of Digital Growth to own and scale online revenue across all digital channels. This role sits at the center of acquisition, retention, and conversion—building a cohesive, full-funnel growth engine that drives measurable impact.This is a hands-on leadership role, not just strategy. You’ll be expected to actively execute, test, and optimize across channels while identifying the highest-leverage opportunities for growth.What You’ll DoOwn Growth Strategy & Execution Develop and execute full-funnel growth strategies across paid, organic, and lifecycle channels Identify and prioritize high-impact opportunities across the customer journey Build and manage an experimentation roadmap focused on revenue growth Continuously test, iterate, and scale winning initiatives Channel Ownership Own performance across paid media, email/SMS lifecycle, and onsite conversion Ensure strong alignment between acquisition, conversion, and retention efforts Optimize performance across the entire customer lifecycle Data & Performance Track and analyze key growth metrics: CAC, LTV, ROAS, CVR Build dashboards and reporting frameworks to monitor performance Translate data into actionable insights and experiments Collaboration & Execution Partner closely with teams across email, ecommerce, and creative Support hands-on execution across growth initiatives when needed Help build and guide the growth function as the team scales What Success Looks Like Scalable, repeatable growth across acquisition and retention channels Improved CAC efficiency and stronger LTV Healthier unit economics across the funnel A clear and consistent experimentation roadmap Strong alignment across performance marketing, lifecycle, and CRO Requirements Proven track record driving growth for ecommerce or DTC brands Deep understanding of: Paid acquisition Lifecycle/retention marketing Conversion rate optimization (CRO) Highly data-driven with strong analytical thinking Comfortable owning experiments end-to-end Hands-on operator mindset (not strategy-only) Nice to Have Experience leading or mentoring cross-functional growth teams Background scaling brands in competitive ecommerce categories Familiarity with creative strategy and performance-driven testing Experience with attribution models and testing frameworks Tools & Tech Stack Paid Media: Meta Ads, Google Ads, TikTok Ads Ecommerce: Shopify (or similar platforms) Analytics: Google Analytics, attribution tools, performance dashboards
We’re looking for a Head of Digital Growth to own and scale online revenue across all digital channels. This role sits at the center of acquisition, retention, and conversion—building a cohesive, full-funnel growth engine that drives measurable impact.
This is a hands-on leadership role, not just strategy. You’ll be expected to actively execute, test, and optimize across channels while identifying the highest-leverage opportunities for growth.
What You’ll Do
Own Growth Strategy & Execution
- Develop and execute full-funnel growth strategies across paid, organic, and lifecycle channels
- Identify and prioritize high-impact opportunities across the customer journey
- Build and manage an experimentation roadmap focused on revenue growth
- Continuously test, iterate, and scale winning initiatives
Channel Ownership
- Own performance across paid media, email/SMS lifecycle, and onsite conversion
- Ensure strong alignment between acquisition, conversion, and retention efforts
- Optimize performance across the entire customer lifecycle
Data & Performance
- Track and analyze key growth metrics: CAC, LTV, ROAS, CVR
- Build dashboards and reporting frameworks to monitor performance
- Translate data into actionable insights and experiments
Collaboration & Execution
- Partner closely with teams across email, ecommerce, and creative
- Support hands-on execution across growth initiatives when needed
- Help build and guide the growth function as the team scales
What Success Looks Like
- Scalable, repeatable growth across acquisition and retention channels
- Improved CAC efficiency and stronger LTV
- Healthier unit economics across the funnel
- A clear and consistent experimentation roadmap
- Strong alignment across performance marketing, lifecycle, and CRO
Requirements
- Proven track record driving growth for ecommerce or DTC brands
- Deep understanding of:
- Paid acquisition
- Lifecycle/retention marketing
- Conversion rate optimization (CRO)
- Highly data-driven with strong analytical thinking
- Comfortable owning experiments end-to-end
- Hands-on operator mindset (not strategy-only)
Nice to Have
- Experience leading or mentoring cross-functional growth teams
- Background scaling brands in competitive ecommerce categories
- Familiarity with creative strategy and performance-driven testing
- Experience with attribution models and testing frameworks
Tools & Tech Stack
- Paid Media: Meta Ads, Google Ads, TikTok Ads
- Ecommerce: Shopify (or similar platforms)
- Analytics: Google Analytics, attribution tools, performance dashboards
