A leading omnichannel retailer: Head of Digital Growth & Marketing TechnologyResponsibilitiesLead and execute the full-funnel digital acquisition strategy across paid and organic channels Own media planning, budgeting, forecasting, and performance optimization Drive customer acquisition, demand generation, and revenue growth initiatives Optimize ROAS, POAS, contribution margin, CAC, and overall marketing efficiency Oversee paid media channels including Search, Shopping, Paid Social, Display, Affiliates, and Programmatic Develop and implement testing frameworks for creatives, bidding strategies, audiences, and landing pages Scale performance marketing through automation and advanced bidding strategies Lead SEO strategy, including technical SEO initiatives and organic demand expansion Collaborate with technology and commercial teams to improve digital visibility and category performance Own attribution models, analytics frameworks, and digital measurement processes Oversee marketing technology infrastructure, tagging, feeds, integrations, and reporting consistency Lead dashboarding, performance reporting, and data transparency initiatives Improve forecasting accuracy and support strategic growth planning Manage and develop cross-functional teams across Performance Marketing, SEO, and MarTech Define KPIs, performance standards, and scalable operational processes Manage external agencies, technology vendors, and strategic partnersRequirementsBachelor’s degree in Marketing, Business, Economics, or a related field Master’s degree considered an advantage 7+ years of experience in Digital Marketing and/or eCommerce (3+ years of leadership experience managing teams)Proven experience managing large-scale performance marketing budgets Strong understanding of performance metrics including ROAS, POAS, CAC, and contribution margin Deep expertise across Google Ads, Meta Ads, Programmatic Media, and digital acquisition ecosystems Advanced knowledge of GA4, attribution models, analytics, and digital measurement Experience working with enterprise-level data environments and BI tools Strong commercial awareness and financial acumen Excellent stakeholder management and cross-functional collaboration skills Excellent communication skills in both Greek and EnglishBenefitsCompetitive compensation packageCareer development and growth opportunities
A leading omnichannel retailer: Head of Digital Growth & Marketing Technology
Responsibilities
- Lead and execute the full-funnel digital acquisition strategy across paid and organic channels
- Own media planning, budgeting, forecasting, and performance optimization
- Drive customer acquisition, demand generation, and revenue growth initiatives
- Optimize ROAS, POAS, contribution margin, CAC, and overall marketing efficiency
- Oversee paid media channels including Search, Shopping, Paid Social, Display, Affiliates, and Programmatic
- Develop and implement testing frameworks for creatives, bidding strategies, audiences, and landing pages
- Scale performance marketing through automation and advanced bidding strategies
- Lead SEO strategy, including technical SEO initiatives and organic demand expansion
- Collaborate with technology and commercial teams to improve digital visibility and category performance
- Own attribution models, analytics frameworks, and digital measurement processes
- Oversee marketing technology infrastructure, tagging, feeds, integrations, and reporting consistency
- Lead dashboarding, performance reporting, and data transparency initiatives
- Improve forecasting accuracy and support strategic growth planning
- Manage and develop cross-functional teams across Performance Marketing, SEO, and MarTech
- Define KPIs, performance standards, and scalable operational processes
- Manage external agencies, technology vendors, and strategic partners
Requirements
- Bachelor’s degree in Marketing, Business, Economics, or a related field
- Master’s degree considered an advantage
- 7+ years of experience in Digital Marketing and/or eCommerce (3+ years of leadership experience managing teams)
- Proven experience managing large-scale performance marketing budgets
- Strong understanding of performance metrics including ROAS, POAS, CAC, and contribution margin
- Deep expertise across Google Ads, Meta Ads, Programmatic Media, and digital acquisition ecosystems
- Advanced knowledge of GA4, attribution models, analytics, and digital measurement
- Experience working with enterprise-level data environments and BI tools
- Strong commercial awareness and financial acumen
- Excellent stakeholder management and cross-functional collaboration skills
- Excellent communication skills in both Greek and English
Benefits
- Competitive compensation package
- Career development and growth opportunities
JUST ONE is an Executive Search & Recruitment firm, providing Headhunting at all levels of seniority, covering all functions, serving all industry sectors.Originally from Greece, we are recruiting in whole Europe from entry level to GM Cluster level. We have our own offices in Greece, in Cyprus, in France and a strong partnership with Italy. At the beginning of 2024, we will open in Spain and in the Netherlands.We act with strategy, determination and commitment. We present a large choice of candidates, from the 1st week of the search, providing efficient reports with crucial information on our candidates. We mainly work on a Succes Basis, our main purpose is a win-win collaboration and our ultimate goal: the hiring.We make the difference! We are unique! We are JUST ONE !
JUST ONE is an Executive Search & Recruitment firm, providing Headhunting at all levels of seniority, covering all functions, serving all industry sectors.
Originally from Greece, we are recruiting in whole Europe from entry level to GM Cluster level. We have our own offices in Greece, in Cyprus, in France and a strong partnership with Italy. At the beginning of 2024, we will open in Spain and in the Netherlands.
We act with strategy, determination and commitment. We present a large choice of candidates, from the 1st week of the search, providing efficient reports with crucial information on our candidates. We mainly work on a Succes Basis, our main purpose is a win-win collaboration and our ultimate goal: the hiring.
We make the difference! We are unique! We are JUST ONE !
