Head of Digital Marketing & Media

Job description

Lead the digital engine behind one of Australia’s largest hospitality groups. Australian Venue Co. is looking for an experienced and commercially minded Head of Digital Marketing & Media to lead our digital marketing, performance media and customer acquisition strategy across a growing portfolio of venues. This is a senior leadership role for someone who knows how to turn data, media investment and digital customer journeys into measurable commercial results. You will lead a team of 12 digital specialists and coordinators, manage significant media investment and help shape how AVC uses digital to drive revenue, customer growth and venue performance. What you’ll do Own AVC’s digital marketing and performance media strategy across the venue portfolio. Develop the investment approach across Search, Social, Performance Max, Programmatic, Video and emerging channels. Manage media investment to maximise ROAS, attributable revenue and return on marketing investment. Identify high-performing venues and campaigns, then scale successful approaches across the portfolio. Diagnose underperformance and lead clear optimisation, intervention or reallocation plans. Lead, coach and develop a team of digital specialists and coordinators. Build capability across performance media, analytics, commercial decision-making, AI and automation. Partner with Marketing, Operations, Sales, Reservations, Loyalty, Customer Insights, Data, Product and Technology teams. Improve AVC’s digital measurement, attribution, tracking and customer identification capability. Connect paid media, CRM and digital customer journeys to improve acquisition, conversion and customer value. Provide clear executive reporting, commercial insights and investment recommendations. Identify and implement AI, automation and emerging technology opportunities. Lead strategic relationships and joint business plans with Google, Meta, TikTok and other key partners. Hold agencies and external partners accountable for performance, delivery and commercial value. About you You are a commercially driven digital leader who can connect marketing activity to revenue and business outcomes. You are confident working with complex performance data and can turn insights into clear priorities, decisions and action. You will bring: Significant experience in digital performance, growth, acquisition and media leadership, ideally 8–10 years or more. Proven experience leading and developing specialist digital or performance media teams. Experience managing significant digital media budgets and commercial outcomes. Strong knowledge of Google Ads, Meta, TikTok, GA4 and performance media. Exposure to Programmatic, Video, SA360, DSPs, CDPs and broader AdTech. Experience developing digital growth strategies from data and delivering measurable results. Strong understanding of measurement, attribution, CRM, customer journeys and conversion optimisation. Experience partnering with Data, Product and Technology teams. Experience managing senior platform, agency and media partnerships. A demonstrated interest in using AI, automation and technology to improve effectiveness and productivity. The ability to influence senior stakeholders and work effectively in a fast-paced, multi-brand environment. Experience in hospitality, retail, entertainment or another high-volume consumer business will be highly regarded. Why join AVC? This is an opportunity to shape the digital and media capability of a growing, multi-brand hospitality group. You will have the scale, team and commercial influence to make a visible difference, while helping build smarter, more measurable and more effective ways of connecting customers with our venues. Success in this role will mean digital investment works harder for the business, measurement becomes clearer, customer acquisition becomes more efficient and the digital team continues to grow in capability and impact. If you are ready to lead digital with greater commercial influence, we would love to hear from you.