Head of Field Marketing

Job description

About the role Events and field marketing have been a critical component of our demand generation motion on our path to surpassing $1B in ARR. We’ve gotten the field marketing program at Rippling from 0-1 and now we need your help to scale it to new heights. We are looking for a high-energy, results-driven Head of Field Marketing, Core HR to mold our current slate of events into a field marketing engine that maximizes our reach to our core HR buyer but can also be applied across our varied audiences, product markets, and segments. This is a player-coach role; you’ll lead a team of field marketers, set the strategic direction for core HR, build the operational foundations that scale across the broader team, and roll up your sleeves to execute high-impact events and field tactics yourself. We are seeking a proven field marketer who takes full ownership — from strategy and sales alignment through execution and pipeline attribution — with the independence and drive to operate effectively in a fast-moving environment with a high-performing team. What you will do Drive both strategy and execution. Identify the existing and net new conferences, owned events and field tactics that reach HR leaders most effectively, then execute from creative brainstorming through post-event follow-up. Manage the team’s calendar of events. Make fast, informed decisions about where we need to be and how to differentiate our presence to maximize impact with the audience. Lead a team of field marketers including assigning events, overseeing work, problem solving alongside the team, and reviewing results to maximize the ROI and efficiency of their events. Build scalable processes, templates and playbooks. Create and maintain standardized documentation that enable the entire team to operate consistently and efficiently. Share learnings and performance metrics. Define the right success metrics for our programs, track performance rigorously, and communicate results and insights to leadership and cross functional partners. Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration. Manage and maximize your field marketing budget. You’ll closely track expenses against plan. Constantly innovate and push the envelope, moving beyond typical B2B marketing playbooks to unlock scale and ROI. What you will need 7+ years of experience in field marketing, preferably with people management experience. A deep knowledge of the the HR buyer ecosystem through prior experience - you know which event formats, partners, and content drive high ROI for HR leaders and practitioners. A builder’s mindset. You don’t just execute programs—you build the systems, templates, and playbooks that make the whole team more effective. Salesforce and Outreach knowledge is strongly preferred for this role. Ability to navigate through ambiguity. You know where we need to go, but recognize it won’t always be a straight path to get there. Strong attention to detail. Willing to roll up your sleeves. We still move at startup speed, and will expect you to roll up your sleeves and work hard to provide feedback and get the job done. Excellent verbal and written communication skills. You’ll regularly communicate directly with executives and other senior leaders. Bias for speed. We move very quickly, and will expect you to set a similar pace for your team. Willingness to travel 20-30% for events. Even if you don’t meet all of the requirements listed here, we still encourage you to apply. Skills can be used in lots of different ways and your life and professional experience may be relevant beyond what a list of requirements will capture. Additional Information Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role. This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here . A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below. About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @ addresses.