Head of Finance

Job description

Head of Finance - eClarity Rewarding salary + benefits Fully Remote – UK Based Company Overview eClarity is a specialist fractional CFO consultancy supporting some of the world’s most ambitious DTC brands. Acting as an embedded finance partner to founders and leadership teams, eClarity delivers strategic insight, commercial discipline and financial clarity to unlock scalable, profitable growth. Its current portfolio spans close to $2 billion in combined annual revenue, working with top-performing consumer brands across beauty, wellness, lifestyle, and food and beverage. We are now looking for a Head of Finance to provide top-tier financial leadership to our eCommerce clients. This is a strategic and hands-on client-facing role, perfect for someone looking to transition into a CFO position in a fast-growing, innovative finance business. The Role As Head of Finance, you’ll work directly with eCommerce businesses, providing them with financial strategy, forecasting, and data-driven insights. You’ll act as a trusted CFO-level advisor to clients, helping them optimize profitability, cash flow, and growth strategies. You’ll bring a mix of commercial finance, FP&A, and strategic financial insight—with a strong understanding of DTC business models, unit economics, and the key drivers of eCommerce profitability. Key Responsibilities Leadership & Scaling eClarity Operate as a trusted number two to the CEO and Co-Founder, helping translate the company’s vision into action. Lead, develop and raise the performance of eClarity’s growing finance team. Provide oversight across client portfolios, ensuring consistently high standards of financial insight, communication and delivery. Support the onboarding and allocation of new clients, ensuring portfolios are appropriately structured and resourced. Identify issues early, challenge assumptions and take ownership of resolving problems. Improve internal processes, playbooks and ways of working as the business scales. Contribute to eClarity’s commercial direction, service offering and long-term growth strategy. eCommerce Financial Strategy Guide clients on DTC financial best practices, including contribution margin optimization, inventory financing, and cash flow forecasting. Build financial models, forecasts, and scenario planning tools to support client decision-making. Provide insights on key eCommerce metrics like CAC, LTV, payback periods, and breakeven ROAS. Support pricing, discounting, and profitability strategies tailored to scaling brands. Performance Reporting & Data Insights Work with clients to implement real-time financial reporting and dashboards, ensuring they have clear visibility on performance. Analyse key financial and operational data to provide actionable recommendations for growth and efficiency. Help clients track and improve profitability across different sales channels (Shopify, Amazon, marketplaces, wholesale, etc.) Funding, Capital & Cash Flow Management Advise on fundraising strategies, whether equity, debt, or alternative financing options. Support brands with working capital planning, including inventory financing and supplier terms negotiation. Optimize cash flow strategies, ensuring businesses can scale sustainably without running into liquidity challenges. Systems, Automation & Financial Tech Help clients implement automation and financial tools to streamline reporting and forecasting. Work with eClarity’s internal data team to enhance financial insights and dashboards for clients. What We’re Looking For Evidence of operating as a trusted finance partner to a founder, CEO or CFO. Experience leading, managing or developing finance professionals. Confidence challenging senior stakeholders and making difficult commercial decisions. Ability to manage multiple businesses, clients or priorities without compromising quality. A proactive, decisive and hands-on approach, with a strong sense of ownership and accountability. The ambition and capability to progress into eClarity’s CFO as the business scales. Must-Have Skills & Experience: Qualified accountant (ACA, ACCA, CIMA) or equivalent experience. 5+ years in a finance leadership role, preferably working with eCommerce, SaaS, or DTC brands. Deep understanding of eCommerce financials, including customer acquisition costs, LTV modelling, and contribution margins. Ability to communicate complex financial insights in a clear, actionable way to founders and operators. Experience in financial forecasting, budgeting, and strategic advisory for growth-stage businesses. A strong commercial mindset—you understand what makes an eCommerce business profitable and scalable. Ability to work independently and as a trusted finance partner to multiple clients. Nice-to-Have: Experience as a HOF or finance lead in a DTC business. Familiarity with Shopify, Amazon, and eCommerce-specific financial tools. Experience advising on fundraising, venture debt, or alternative financing. Strong working knowledge of Xero Why Join eClarity? Genuine pathway to CFO: Become an increasingly influential leader within the business, with the opportunity to progress into its CFO. Meaningful leadership responsibility: Operate as a genuine number two to the founder and help shape the company’s direction. High-growth client exposure: Work closely with ambitious DTC brands and help them solve complex financial and commercial challenges. Opportunity to build: Develop the team, raise standards and create processes that support continued growth. Technology-led environment: Join an innovative finance business combining eCommerce expertise with data, automation and AI. Autonomy and influence: Take ownership, challenge decisions and make a visible impact across the consultancy and its clients. Remote-first working: Join a flexible and ambitious team, working remotely from within the UK. If this sounds like you, hit apply or email Kyle at to find out more!