Head of Growth

Job description

ABOUT VOODOO Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz. TEAM Our Growth team is a transversal entity aiming to maximize and deliver the potential of any mobile product. It combines user acquisition, creative content production, monetization, and the tech capabilities required to turn applications into global hits. With over 150 experts, we operate at the forefront of mobile marketing and ad tech across various types of games (hypercasual, hybrid, 100% IAP). ROLE Beach Bum is a dynamic and innovative gaming company that brings a fresh twist to classic games by introducing them to the world of casual online games. Beach Bum was created in 2015 by industry leaders out of a genuine passion for gaming and technology. In 2021, Beach Bum was acquired by Voodoo, opening the door to countless new opportunities and millions of players worldwide! As a the Head of Growth, you will own the scaling of a top priority game or a portfolio of new titles, as a strategic counterpart to the General Manager. Your mission is simple: grow Beach Bum's portfolio aggressively. You will leverage our full Performance Marketing engine (User Acquisition experts, Creative Production, internal tools) and activate non-paid growth levers to push performance even further. - Build and own the growth strategy to scale our leading mobile games. - Execute all our acquisition channels: paid UA but also non-paid such as partnerships, featuring, influencer marketing, growth hacking, ASO, and community building (not exhaustive). - Monitor market trends and competitors to identify emerging high-performing growth channels. - Collaborate with cross-functional teams to ensure flawless execution and maximize the impact of available resources. - Conduct rigorous data analysis to evaluate channel performance, guide decisions, prioritize initiatives, and uncover new growth opportunities. PROFILE - Proven 6+ years experience on Growth expertise, in a fast-paced, analytical environments (gaming, high-growth tech environments) - Bachelor/Master’s degree from a top engineering or business school. - Strong strategic thinking and analytical capabilities. - Genuine interest in mobile gaming and apps and performance marketing. - Autonomous, proactive, and comfortable rolling up your sleeves. - Excellent communication and interpersonal skills. - Fluent in English and Hebrew, with French considered a strong plus. BENEFITS - Cibus meal card with a monthly allowance of ILS 1,000 - Sick leave starting from the first day of employment - Half-day off on select holiday eves, in addition to statutory and contractual entitlements - An extra vacation day accrued for each year of employment - Company shuttle service from Tel Aviv, Ramat Gan, Givatayim, and Herzliya - Study fund (Keren Hishtalmut) starting from the first day of employment