Head of Growth - B2C

Job description

ABOUT WISPR We're building the first voice interface a billion people use every day. Our first product, Flow, lets you talk instead of type anywhere on your computer or phone, and turns messy speech into polished text that is ready to send. It's scaled from $2M → $50M in ARR in under 12 months with millions of users and thousands of enterprise customers. How we think → https://wisprflow.ai/post/the-master-plan The team is still small enough that every person shapes what gets built. THE ONE THING This role exists to own how Wispr Flow grows with consumers, prosumers and future teams. There are three things this person must be able to do, in ascending order of rarity: 1. Run the performance marketing machine we have: SEM, ASO, paid social, and the engines behind them 2. Scale it aggressively, with a real sense of how 3. Walk in unprompted with "here's how we go from three million this month to four million next month" Most strong candidates can do the first. Some can do the second. We are hiring for the third. You will own the growth number and be the source of urgency behind it. You push us to grow faster (nobody pushes you). ABOUT THE ROLE We are one of the fastest-growing AI products in the world, live on Mac, Windows, iPhone, and Android, with more than half our users outside the US. We are building toward something much bigger than dictation: a voice interface for getting things done, backed by a frontier voice lab we are assembling from the best people on the planet. We spend millions of dollars a month across Meta, Google, Apple, LinkedIn and a long experimental tail, governed by one rule: grow as aggressively as possible inside a forensic understanding of ROI. This is the role where ambition, taste and data collide in 24 hour cycles. WHAT YOU OWN - Own the B2C growth number: new habitual daily active users and their conversion to paid - Run the paid portfolio: channel-by-channel kill, hold, or scale decisions every week against payback and incrementality, with fiscal ownership of the budget - Expand the channel map. We are concentrated around 4-5 key channels and, once they are humming, we need to show up where our ICPs are. - Build our search position. SEO, SEM, and AEO matter more every month as we launch products into contested categories. - Own web conversion: landing pages, experimentation, ICP-specific pages, localization - Own the app stores: iOS, Android, and Windows listings, from metadata and custom product pages to featuring moments. - Own the affiliate program: a few thousand affiliates today, lightly tended, with real room to grow - Build and lead the growth team: channel owners, analysts, content creators and partners. - Direct the growth engines: media mix modeling, geo incrementality, a payback model, and an agentic reporting stack built on Claude. - Allocate internationally: over half our users are outside the US, and you own the central levers, geo-level budget, localization priorities, and market playbooks WHAT YOU WON'T BE DOING - Building the data and automation stack (we have a marketing engineering function for that) - Writing positioning or running launches (product marketing owns that) - Being the creative engine. We have an in-house production team, hundreds of creators, and a UGC network. - Waiting for permission. WHO YOU ARE - You have operated somewhere the ambition was measured weekly, not monthly, or you have been the person dragging a slower company to that clock speed and can show how that worked - You stress about a month that grows well but below goal, or where headline metrics look good but clouds are forming, and you say so before anyone asks - You reason about scaling from first principles rather than porting playbooks - You are fluent in payback, LTV, and incrementality mechanics, and you know when the data is not yet trustworthy - You are an AI-native operator and can build and improve our “marketing-OS”. - You make kill decisions without sentiment. We would rather not do a thing than do it at 70% - You have hired well, grown people into bigger jobs, and moved fast when someone was not working out. You know what great looks like at every layer of a growth org LOGISTICS Location. About 60% of the team is in San Francisco and the rest are remote, mostly US-based. - If you're in SF: you'll be in the office most days. We think the best work happens in person. Most of the team is here five days a week, and a few do three or four days depending on family or long commutes. - If you're remote: we're open to remote for some roles. We fly remote teammates to SF for three to four days a month. Visa sponsorship. We sponsor visas: H1B, O1, EB1, L1, STEM + OPT, and more. We can't successfully sponsor for every role and every candidate, but if we make you an offer we'll make every reasonable effort, and we retain an immigration law firm to help. WHAT WE OFFER We're a small, focused team that cares deeply about the quality of our work and the people we do it with. Here's what you can expect: - Equity on employee-friendly terms, including extended exercise windows and a combination of ISOs and RSUs. Ask us for more details! - Health, dental and vision. We cover 100% of the premium on the Anthem Blue Cross Gold PPO, and 75% of premiums for dependents. (US only) - 401(k) with up to a 4% match. (US only) - Flexible time off and company holidays. - All meals in the office, plus commuter benefits and relocation reimbursement if you’re moving to San Francisco. - A high-spec laptop, monitor, and a whisper-friendly microphone. - Regular team events and off-sites. - 16 weeks of paid parental leave (12 weeks for non-birthing parent). The early days with a new baby matter more than anything we're doing here, and we want you to be present for them. We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We’re designing how humans interact with AI, which makes representation even more important, and we strive to include a range of diverse perspectives on our team. We are committed to ensuring a fair and accessible interview process. If you need any accommodations or adjustments, please let us know.