Head of Growth – DTC Wellness Brand

Job description

We’re working with one of the UK’s fastest-growing DTC wellness brands to find a brilliant Head of Growth to join their senior leadership team. The business has scaled incredibly quickly since launching and is now entering its next stage of growth, with ambitious plans across international expansion, new product launches, retention and subscription. This is a big role, but they’re not looking for someone who wants to sit above the detail. They need someone commercial, driven and very hands-on who has already helped scale another DTC brand through a similar stage of growth. Someone who can set the strategy, but is equally comfortable getting into the numbers, challenging creative, looking at CAC and LTV, understanding why a landing page isn’t converting or where customers are dropping out of the funnel. You’ll have ownership across the full DTC growth engine, including: Paid acquisition across Meta, Google, affiliates, influencer and emerging channels Creative strategy and testing Retention, CRM and lifecycle Subscription growth and reducing churn Shopify, CRO, landing pages and customer journey Growth budgets, forecasting and performance reporting Building and developing a high-performing growth team We are particularly interested in people who have worked in high-growth DTC businesses across wellness, supplements, beauty or other relevant consumer categories and can demonstrate that they’ve genuinely helped scale a brand. You will have experience scaling significant paid media budgets, strong knowledge of Klaviyo, CRM and retention, and understand how acquisition, conversion, repeat purchase and subscription all work together. Subscription experience would be a big plus. This could suit an established Head of Growth, but we’re equally open to someone ready to step up into their first Head of Growth role. The important thing is that you’ve been part of scaling a high-growth DTC brand, understand what it takes to get to the next stage, and are excited by the opportunity to take real ownership of growth. There’s meaningful equity, the opportunity to build your own team and a genuine seat at the table alongside the Founder and senior leadership team. We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent. The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.