Head of Growth & Go-to-Market

Job description

**About NewsBreak** **Local life runs on local information.** What happened down the street? Who can fix this? Where should we go tonight? NewsBreak started in 2015 to answer these questions, and today more than 40 million people a month rely on us to follow what’s going on in their zip code. **Three platforms with one vision: powering local life.** Led by founder and CEO Jeff Zheng, NewsBreak is our local life and news platform; Nearby AI connects people with local businesses; and NDot AI helps publishers and creators grow and earn. **Building for the long term.** A $115 million Series C made us a unicorn in 2021, and we keep investing in our people. We’re Great Place to Work® certified and named to *Fast Company*’s Best Workplaces for Innovators (2025) and *Fortune*’s Best Workplaces in the Bay Area™ (2026). **Everyone makes an impact.** Whether you write code, shape products, tell our story, or run the business, we want people who own projects end to end, stay curious, and speak up. Join us. Learn more at: NewsBreak, Nearby AI, NDot AI ## About Nearby AI Nearby AI is a new company from NewsBreak building a trust-first marketplace for local home services. We help homeowners understand a problem, what it should reasonably cost, and whether to hire at all before they are connected to a provider, and we help service providers win work on fit and outcomes rather than on speed of contact. Our mission: give people clarity and control from the first sign of a problem to a job done right, and give good contractors work they are equipped to win. We are a small founding team. We work from evidence, keep a written record of decisions, and hold a short set of product principles we do not trade for revenue: no pay-for-rank, no sharing of customer contact information beyond what the customer approved, and no quality claims we cannot substantiate. ## The problem you will own A new consumer marketplace has to be found before it can be trusted. You will build the acquisition engine for Nearby AI in three stages: bootstrap demand through our partner distribution, build the owned organic and AI-search channels a standalone company needs, and lead the public launch of the brand when the product has earned it. Our most defensible growth asset is proprietary, structured local data that no incumbent can publish. Turning that data into content that search engines reward and AI assistants cite is the center of this role. Doing it with editorial integrity, rather than as content at volume, is a requirement of both the search landscape and the brand. ## Responsibilities - Define and run the growth strategy and the experimentation program that supports it, with measurement tied to marketplace outcomes rather than traffic. - Own performance marketing across native, social, and partner inventory, including creative development and testing at scale. - Design, build, and operate a programmatic SEO program on proprietary structured data, with editorial standards and a plan for durability through search-engine changes. - Own AI-search visibility: how the company's content is discovered, retrieved, and cited by AI assistants, and how that is measured. - Partner with engineering on lifecycle marketing: email, messaging, and event-triggered engagement, within the company's consent principles. - Plan and lead the public brand launch, including positioning, PR, and initial brand investment. - Build and lead the growth team as the company scales. ## Qualifications **Required** - 8+ years in growth or marketing, including several years owning an organic acquisition channel end to end. - Built and operated a large programmatic SEO program on genuine per-location or per-entity data, and can show how it performed through recent major search updates. - Grew an organic channel materially, with attribution you can defend. - Used generative AI in production for content or page assembly, and can articulate exactly where editorial control and quality gates sit. - Measured AI-search visibility (citations in ChatGPT, Gemini, Perplexity, or Google AI answers) for at least one property and moved it. - Managed a seven-figure annual performance-marketing budget on native or social feed inventory, including creative testing at volume. - Managed direct reports or led a cross-functional pod. - A record of owning a business number and of changing course when the data said so. **Preferred** - Experience in home services, local services, or another regulated lead-generation category, including its advertising-compliance constraints. - Two-sided marketplace growth, where supply and demand had to be built together. - Led a consumer brand launch end to end. - Working SQL and hands-on experiment design and analysis. The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process. Annual Base Pay Range $180,000—$340,000 USD [CPRA Privacy Notice for California Candidates](https://docs.google.com/document/d/15apsJLgHq1p5NJR3fzFmdctKX4QIzzf2/edit?usp=sharing&ouid=110601223912453011659&rtpof=true&sd=true)