Head of Growth Marketing

Job description

ABOUT US Axle Health builds AI scheduling and workforce management software to empower in-home healthcare providers to deliver exceptional, personalized care right where patients feel most comfortable—at home. Some of the biggest providers in the country use our software (like Cityblock Health and U Penn Health System) to improve the utilization of their field teams by 17%+, and automate the operational burden of scheduling and dispatching. Our platform includes proprietary logistics algorithms to optimize scheduling, a mobile app for field staff, an operations dashboard for office teams, engagement and booking tools for patients, and a wide range of integrations and external APIs for modular access. We’re a team of top-tier engineers and operators, backed by $14m from top investors such as Y Combinator, Pear VC, and F-Prime, applying our intellect and logistics experience to upend how home healthcare is delivered. ABOUT YOU Axle Health is hiring our first Head of Growth Marketing to build and own our go-to-market engine. We're creating a new category in home healthcare technology, AI-powered scheduling and logistics that increases clinician productivity by 17-30%, and we need a strategic growth marketer. You'll be responsible for driving pipeline and revenue growth by turning our early adopters and anchor clients into evangelists, creating compelling narratives that resonate across diverse home healthcare segments, and establishing the systems and processes that will scale with us. This role reports directly to our CEO and will evolve our brand identity while executing high-impact demand generation campaigns. The ideal candidate is a hands-on, multi-disciplinary marketer who thrives in ambiguity and can wear multiple hats; from crafting positioning and messaging to building campaigns, analyzing metrics, and creating content that converts. You're data-driven but not data-paralyzed, and you can make strong strategic bets with incomplete information. You've grown pipeline at early-stage companies before, understand how to balance brand-building with performance marketing, and know which levers to pull at different stages of growth. You're as comfortable writing copy as you are optimizing conversion funnels, and you're excited to own the full marketing function at a fast-growing Series A startup. WHAT YOU'LL DO - Own and scale the full demand generation engine from top-of-funnel awareness through qualified pipeline, including: paid acquisition, content marketing, events, partnerships, and email campaigns - Build and execute integrated campaigns that drive MQLs, SQLs, and pipeline growth across multiple home healthcare segments - Develop and evolve Axle Health’s brand positioning and messaging to establish category leadership in AI-powered home healthcare operations - Create a customer evangelism program by identifying, nurturing, and activating early adopters and anchor clients as advocates, references, and case study participants - Establish marketing operations and analytics infrastructure to track campaign performance, attribution, and ROI, building repeatable processes that scale - Produce high-quality content including website copy, case studies, whitepapers, sales enablement materials, and thought leadership that resonates with healthcare operators and decision-makers - Partner closely with Sales to ensure alignment on ICP, messaging, lead qualification criteria, and campaign effectiveness, optimizing the handoff from marketing to sales - Own our digital presence including website optimization, SEO strategy, social media, and paid channels - Drive category creation efforts through thought leadership, industry partnerships, speaking opportunities, and PR that position Axle Health as the innovation leader - Test, learn, and iterate rapidly on channels, messaging, and tactics; bringing a growth mindset and data-driven approach to everything you build - Build the foundation for a future marketing team by establishing processes, tools, and playbooks that will enable scale REQUIREMENTS - 10+ years of B2B marketing experience with at least 5-7 years owning demand generation or growth marketing, preferably in SaaS or tech - Experience at early-stage startups (Seed through Series B) where you were one of the first marketing hires and built programs from 0→1, then pivoted to scale - Proven track record of driving pipeline and revenue growth with concrete examples of campaigns or programs that moved the needle on qualified leads and bookings - Experience marketing to healthcare or complex B2B buyers who have long sales cycles, multiple stakeholders, and specific regulatory considerations - Strong analytical and data-driven mindset with experience building dashboards, tracking attribution, and optimizing campaigns based on performance metrics - Excellent written and verbal communication skills with a portfolio demonstrating ability to craft compelling positioning, messaging, and content across formats - Builder, self-starter mentality who can prioritize ruthlessly, manage multiple projects simultaneously, and deliver results without a large team or extensive resources - Comfort with ambiguity and fast-paced environments; you thrive when building from scratch and don't need perfect information to make progress NICE TO HAVES - Direct experience in home healthcare, healthcare operations, or healthcare workforce technology (you understand the pain points of scheduling clinicians, managing field operations, or coordinating patient care) - Background in category creation or launching new product categories where you've had to educate the market and create demand where it didn't previously exist - Customer marketing or community building experience specifically around turning customers into advocates, building user communities, or launching customer advisory boards - Experience managing agencies or contractors to extend capacity without full-time headcount - Track record of evangelizing at industry events - speaking, panels, or hosting your own events that drive brand awareness and pipeline - Familiarity with our tech stack or willingness to learn quickly (HubSpot, LinkedIn Ads, Google Analytics, plus any marketing automation or attribution tools you bring best practices from) WHAT WE OFFER In addition to offering a competitive salary and equity, we want to ensure every team member has the tools they need to work to the best of their ability. To that end… We are committed to your Ownership: - We cultivate an environment where team members feel ownership over the work they do. Everyone in an organization has big ideas and we want to hear them and implement them. - All of our employees have equity compensation. We want you to benefit from all the hard work you do in helping patients and catalyzing this shift in healthcare. We are committed to your Wellness: - Medical, Dental, Vision - 401k plan - Flexible PTO and sick days - Commuter benefits - Santa Monica HQ with 180 degree beach views and daily catered lunches We are committed to your Growth: - Fast paced work environment geared towards professional growth - Get the chance to move roles within the organization to learn new skills and continue to make an impact We are committed to building Community: - Monthly team events, dinners, & happy hours - Special team outings - some past events have included: yacht cruises, visits to Universal Studios, Magic Castle, and Vegas