Head of Growth Marketing

Job description

Slite is building the self-maintaining knowledge base, continuously monitoring, fixing, and serving trusted context to every human, agent, and system that needs it. We have a product people love and a real story to tell. What we need now is a marketing leader who can build the next stage of our growth. That starts with creating repeatable, reliable demand from our ideal customers, but it also means aligning every marketing function around revenue. You'll own the marketing strategy and performance that drives company growth, with top of funnel and qualified pipeline as your primary north-star metric for the next 12 months. Your success will ultimately be measured by your ability to build a predictable pipeline engine that helps Slite hit its growth goals. You'll own Slite's marketing strategy end-to-end, from positioning and product marketing to content, lifecycle, website, and demand generation — ensuring every function ties directly to our yearly revenue goals and company vision. You won't do it completely alone. You' ll also lead our marketing team, a strong group of specialists who are great at what they do. Your job is to guide them toward results while still getting your own hands dirty. We're a small team, so this is hands-on first. What you'll do You'll be the voice of marketing within the leadership team, partnering closely with the CEO and CTO to shape company strategy and ensure marketing is a driver of business growth. From there: Own demand generation end to end: from getting our future customers aware of Slite, through to them asking to speak with us. Run multi-channel campaigns that consistently bring in qualified leads. Make our organic and content work pull its weight on lead gen, nurturing interest and moving leads forward. Own conversion: work with our website to turn more of the traffic we already have into signups and pipeline. Work closely with Sales so the leads you bring in turn into real opportunities. Lead and grow the team: bring focus, get the best out of a strong group, and help each of them do their best work. Let data lead: double down on what works, drop what doesn't. Who you are This is a great role for someone who's thrived individually or with a small team and now wants to expand their influence. It's a chance to take real ownership of a big part of Slite, for someone who can deliver and own an entire part of the funnel for a business. You've done this before. You've owned growth or demand generation before and know what great looks like. You're excited by the opportunity to lead an entire marketing function, bringing together specialists across multiple disciplines while personally ensuring demand generation remains the company's strongest growth engine. You know when to lead and when to build. You get the best out of a strong team and bring focus to it, but you still get hands-on when it counts, running and optimising campaigns yourself, not just directing them. You're straight with people. You take accountability, and you keep your peers and leaders honest too, including the CEO. Funnel growth, not brand. You're revenue-first. You understand that brand matters, but only when it helps create demand, trust, and long-term growth. You naturally prioritize work that moves pipeline and revenue. A brand-first or generalist background isn't the fit here. Data leads your calls. You translate the numbers into clear action and measurable impact, and you can tell a real lead from a vanity metric. You get the buyer. You understand the customer journey and who influences the decision, and you build campaigns around that. AI fluency. You use AI in your work, not just talk about it, and you fold where the landscape is heading into how you run demand gen. Startup-shaped. You've lived the early-stage grind and want back in. You move fast, need no hand-holding, and own the outcome. You thrive remote-first. You work well across a distributed team and don't need someone in the room to do your best work.