Reporting directly to the CEO, this role is a pivotal strategic leadership position responsible for driving enterprise-wide growth and digital innovation, offering unparalleled autonomy and direct influence on the company’s long-term roadmapDevelop and execute growth marketing strategies to drive customer acquisition, engagement and revenue growth across different business (digital consumer lending, credit card and loyalty program).Lead integrated marketing campaigns across digital, social media, CRM, content, O2O, partnership and traditional marketing channels.Drive performance marketing initiatives and optimize customer journeys through data analytics, conversion and ROI management.Identify and implement AI-powered marketing solutions, including AI content, automation, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies.Build strategic partnerships with merchants, agencies and business partners to develop acquisition, spending and engagement campaigns.Plan and manage online and offline events, brand activations and customer engagement programmes to strengthen brand awareness and business performance.Collaborate with cross-functional teams to ensure consistent brand positioning, campaign execution and customer experience.Monitor market trends, competitor activities and emerging technologies, providing insights and recommendations to support business growth.Support ad-hoc projects and assignments as requiredRequirementsBachelor Degree in Marketing, Communications, Financial Technology, or equivalent qualifications to HKQF level 5Minimum 8 years' experience in growth marketing, digital marketing, partnership marketing or integrated marketing.Experience in financial services, fintech, banking, consumer lending, credit card, payment, loyalty or e-commerce businesses is preferredStrong understanding of performance marketing, social media, CRM, customer acquisition and marketing analyticsExposure to AI marketing tools, marketing automation, AEO and GEO strategies will be an advantageProven track record in managing integrated campaigns and delivering measurable business resultsStrong commercial mindset, project management and stakeholder management skillsExcellent command of written and spoken English and ChineseImmediately available is highly preferredBenefits Attractive remuneration package Career progression opportunities Discretionary performance bonus Medical & Dental insurance Birthday leave Anniversary leave Study leave Study subsidy scheme Employee property loan / personal loan scheme Numerous other staff benefits
- Reporting directly to the CEO, this role is a pivotal strategic leadership position responsible for driving enterprise-wide growth and digital innovation, offering unparalleled autonomy and direct influence on the company’s long-term roadmap
- Develop and execute growth marketing strategies to drive customer acquisition, engagement and revenue growth across different business (digital consumer lending, credit card and loyalty program).
- Lead integrated marketing campaigns across digital, social media, CRM, content, O2O, partnership and traditional marketing channels.
- Drive performance marketing initiatives and optimize customer journeys through data analytics, conversion and ROI management.
- Identify and implement AI-powered marketing solutions, including AI content, automation, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies.
- Build strategic partnerships with merchants, agencies and business partners to develop acquisition, spending and engagement campaigns.
- Plan and manage online and offline events, brand activations and customer engagement programmes to strengthen brand awareness and business performance.
- Collaborate with cross-functional teams to ensure consistent brand positioning, campaign execution and customer experience.
- Monitor market trends, competitor activities and emerging technologies, providing insights and recommendations to support business growth.
- Support ad-hoc projects and assignments as required
Requirements
- Bachelor Degree in Marketing, Communications, Financial Technology, or equivalent qualifications to HKQF level 5
- Minimum 8 years' experience in growth marketing, digital marketing, partnership marketing or integrated marketing.
- Experience in financial services, fintech, banking, consumer lending, credit card, payment, loyalty or e-commerce businesses is preferred
- Strong understanding of performance marketing, social media, CRM, customer acquisition and marketing analytics
- Exposure to AI marketing tools, marketing automation, AEO and GEO strategies will be an advantage
- Proven track record in managing integrated campaigns and delivering measurable business results
- Strong commercial mindset, project management and stakeholder management skills
- Excellent command of written and spoken English and Chinese
- Immediately available is highly preferred
Benefits
- Attractive remuneration package
- Career progression opportunities
- Discretionary performance bonus
- Medical & Dental insurance
- Birthday leave
- Anniversary leave
- Study leave
- Study subsidy scheme
- Employee property loan / personal loan scheme
- Numerous other staff benefits
Konew Fintech made use of its core competencies—which are financial capital, human capital and professional property knowledge—to develop a property loan business in Hong Kong. The Group is founded in 2002 to serve the urgent financial needs of customers with ‘3C s’ ── ‘Courtesy, Change and Capability’. Since then, its business has been expanding rapidly. In 2004, the Group has launched Konew Financial Express; and underwent a major rebrand to rebuild company’s identity, aiming at developing a brand-new platform between banks and other financial institutions to provide professional, speedy and flexible loan service to customers.
Konew Fintech made use of its core competencies—which are financial capital, human capital and professional property knowledge—to develop a property loan business in Hong Kong. The Group is founded in 2002 to serve the urgent financial needs of customers with ‘3C s’ ── ‘Courtesy, Change and Capability’. Since then, its business has been expanding rapidly. In 2004, the Group has launched Konew Financial Express; and underwent a major rebrand to rebuild company’s identity, aiming at developing a brand-new platform between banks and other financial institutions to provide professional, speedy and flexible loan service to customers.
