Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Head of Growth UK/EMEA
Location: London, United Kingdom (2-3 days a week from our London HQ)
About the role:
As Head of Growth UK/EMEA, you'll own the commercial growth agenda across the region: setting strategy, leading the team, managing pipeline, and personally leading high-value enterprise pursuits from discovery through to close. You'll design complex solutions spanning operating model, governance, workflow, measurement, and AI tooling, and partner closely with delivery and transformation teams to ensure what's sold is feasible, scalable, and value-led. This is a senior leadership role that combines commercial authority with hands-on deal leadership — you'll set the pace, model the standard, and develop the team to operate with the same level of rigour and executive credibility.
What you will be doing:
- Sales Strategy & Revenue Ownership
- Own and deliver annual new business revenue targets across UK & EMEA — forecasting accurately and reporting clearly on pipeline health, conversion, and velocity.
- Create a structured plan for commercial growth: short and long-term tactics, priority markets, and account-level strategies.
- Develop and execute go-to-market strategy for priority accounts — including account-based marketing (ABM) where appropriate — building repeatable playbooks and growth motions that scale.
- Drive cross-functional alignment across marketing, product, operations, and finance to support sustainable, well-governed commercial growth across the region.
- Enterprise Sales Leadership
- Lead end-to-end enterprise pursuits: discovery, solutioning, proposal creation, pricing, negotiation, and contract close.
- Build and maintain C-suite relationships — CMO, CDO, CIO, and Procurement — acting as a trusted commercial adviser at board level across UK and EMEA.
- Design complex, multi-stakeholder solutions that combine people, process, and technology — including operating model design, governance frameworks, workflow architecture, measurement, and tooling.
- Position AI-driven platforms and ways of working — including AI-powered content engines — to improve clients' speed to market, content relevance, and cost-to-serve with credibility and commercial precision.
- Partner with delivery and transformation teams throughout the sales process to ensure solutions are feasible, scalable, and set up for value-led delivery from day one.
- Team Leadership & Development
- Build, coach, and develop a sales team — setting a disciplined sales programme and developing individuals to operate with pace and executive credibility.
- Lead from the front on strategic pursuits, modelling the approach and standard expected across the function.
- Drive adoption of AI tools across the sales team, establishing best practice and embedding new ways of working at team level.
What you need to be great in this role:
- A proven track record of closing complex, multi-stakeholder enterprise deals in consulting, marketing services, martech/adtech, digital transformation, or a comparable discipline.
- Demonstrated ability to consistently deliver and exceed enterprise-level new business targets across multi-market environments.
- Experience designing transformation programmes that drive measurable commercial value through improvements in people, process, and technology.
- Strong executive presence — you can build genuine, trusted relationships at board and C-suite level, and are credible with CMO, CDO, CIO, and Procurement audiences.
- Experience building and scaling pipeline creation and management practices, with strong forecasting and governance discipline.
- Proven ability to lead, coach, and develop high-performing sales teams in fast-paced, high-growth environments.
- Familiarity with marketing operating models — including in-house, agency, and hybrid/inhousing — and the commercial dynamics of ecosystem restructuring.
- Experience selling AI platforms and/or marketing technology in partnership with services delivery.
- Hands-on proficiency with AI tools, with the ability to model best practice adoption and drive usage across a team.
- Experience working with global brands across B2B, financial services, professional services, consumer goods, and retail.
- Background in business process outsourcing-type agreements — generating, nurturing, and closing complex, long-term contracts with large organisations.
- Full ownership of annual new business revenue targets and pipeline performance across UK & EMEA.
- P&L management experience across complex, multi-market commercial portfolios.
- Experience leading enterprise-level fee and contract negotiations at board level.
- Builds commercial frameworks and forecasting governance that support sustainable regional growth.
- Sets AI sales strategy and capability for the UK & EMEA commercial function — establishing how AI tools are used, governed, and adopted across the team.
- Hands-on proficiency with Gen AI tools relevant to enterprise sales, including research, proposal development, solutioning support, and pipeline analysis.
- Thought leadership on AI's role in marketing transformation — credible and compelling at C-suite level, internally and with clients.
- Develops AI capability and best practice across the sales team and into client-facing workflows.
- Agentic leadership for complex, multi-market commercial challenges: systematic, decisive, and clear in approach to ambiguous or high-stakes situations.
- WHAT SUCCESS LOOKS LIKE — FIRST 12 MONTHS
- Achieve agreed new business bookings and revenue targets for UK & EMEA.
- Build a healthy, qualified pipeline with clear next steps, owners, and timelines.
- Increase win rate on strategic pursuits through stronger discovery, solutioning, and executive engagement.
- Establish repeatable go-to-market messaging for AI-enabled marketing transformation and content engines.
- Deliver strong internal collaboration and handover quality, supporting on-time, value-led delivery for clients.
- Formal qualifications are welcome but not required. Equivalent experience — gained through work, self-directed learning, or other routes — counts equally.
Req ID: 17605
#LI-KA1 #LI-Hybrid #LI-director
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
