Head of Industry Media

Join us at Raketech, the powerhouse in iGaming affiliate and performance marketing! 🚀 We’re searching for a passionate, quick-thinking Head of Industry Media to drive our vision forward. With our finger on the pulse of the industry, we’re propelling growth and innovation.

The Role:
We are looking for a Head of Industry Media to own and grow Raketech's industry media platforms across multiple markets. This is a product-first role that ties different platforms together, develops the audience and builds the distribution engine that makes brands credible at scale.

As Head of Industry Media, you are expected to…

• Own the vision and roadmap for the industry media platform across all markets

• Lead the platform strategy by defining and maintaining the product standards across all geo properties

• Manage product owners or site managers and ensure learnings are shared across teams

• Carry out continuous in-depth audience intelligence

• Set the distribution strategy, including identifying and developing new distribution channels

• Build brand credibility and brand recognition

• Set and enforce content quality standards

• Enable cross-geo features and distribution

• Brief and guide teams on editorial positioning

• Evaluate and plan commercial strategies in collaboration with our commercial team

• Stay up-to-date with competitors and identify differentiation angles and gaps

• Set growth targets, own KPIs, report on performance to senior stakeholders and keep direct reports accountable

Success in this role means…

• Creation of coherent and recognisable brand identities

• Growing a loyal readership by creating credible sources of information

• Creating a steady distribution engine to reach the right audience

• Creating and leading an enabled and aligned team

• Creating clear commercial propositions without compromising editorial credibility

• Deep understanding of the iGaming industry

• Proven experience in a product owner or editorial product role within a digital media business

• Experience building or scaling a B2C or B2B audience product

• Demonstrated ability to work across multiple markets or properties simultaneously

• Data literate — comfortable in analytics tools, knows what engagement metrics matter, can translate data into product decisions

• Strong cross-functional collaborator

• Fluent in English; additional Nordic language is a strong plus