Head of Institutional Marketing

Job description

Together we fight for everyone’s opportunity for a better financial future. We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future. We know that reaching this future depends on our actions today. Like our Purpose Statement, Voya believes in being bold and committed to action. We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision. Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage – Apply Now Voya Investment Management is seeking a seasoned asset management marketing leader to lead institutional channel marketing strategy for the firm’s institutional and insurance businesses. This is a high-impact role for a commercially minded leader who can set channel direction, build audience-specific programs, focus resources, and translate business priorities into thoughtful execution that deepens client engagement and supports growth across institutional channels. You will partner closely with Institutional and Insurance Distribution leaders, consultant relations, investment teams, product, digital, content, events, brand, and sales enablement partners to develop integrated channel plans, client segmentation strategies, campaign initiatives, educational content, and product messaging that are aligned to distribution priorities and firmwide objectives. As a member of the Marketing Leadership Team, you will help shape broader marketing priorities while developing two experienced direct reports. The successful candidate will bring institutional market credibility, strong channel marketing acumen, practical product marketing expertise, alternatives experience, and the energy to execute while leading. Candidates should be comfortable creating structure, setting measurable objectives, developing scalable programs, leading cross-functional work, and building marketing efforts that support Voya IM’s growth ambitions across institutional and insurance channels. Key Responsibilities Set, oversee, and communicate measurable institutional channel marketing objectives in partnership with Institutional and Insurance Distribution leadership, consultant relations, and other key business partners. Translate segment business plans, pipeline priorities, consultant engagement needs, and client lifecycle stages into focused channel marketing plans with clear activation steps, accountabilities, and measures of impact. Develop client segmentation support and marketing programs tailored to institutional audiences, including pension, insurance, consultant, and related client channels. Lead the strategic development and implementation of marketing deliverables across design, build, launch, monitor, and measure phases, ensuring programs are timely, coordinated, and commercially useful. Build relationships and collaborate with portfolio managers, investment teams, sales teams, consultant relations, product, content, digital, events, brand, and marketing peers to produce materials and messaging that support sales growth, retention, asset goals, and client engagement within institutional channels. Cultivate a deep understanding of Voya IM investment capabilities and institutional client needs, using product and competitor insights to shape differentiated channel messaging, investment narratives, and sales enablement resources. Lead institutional channel activation for Voya IM’s alternatives platform, developing strategies that increase awareness, strengthen credibility, and support long-cycle capital raising and consultant engagement. Work closely with digital marketing and sales enablement partners to develop targeted digital approaches, distribution tools, CRM-informed campaigns, and analytics that improve adoption, engagement, and business impact. Utilize competitor data, marketplace trends, client feedback, and distribution insights to identify opportunities to differentiate Voya IM in the institutional marketplace. Set direction, clarify priorities, and provide day-to-day guidance to ensure team resources are focused on the highest-impact institutional channel opportunities. Qualifications Bachelor's degree required. 10+ years of channel marketing experience in asset management, with meaningful exposure to institutional distribution and institutional client segments. Deep understanding of institutional buying dynamics, plan sponsors, insurers, consultants, relationship-based distribution models, and consultant research processes. Demonstrated experience developing institutional channel marketing plans, client segmentation strategies, lifecycle campaigns, and measurable marketing programs. Experience working with institutional sales professionals, consultant relationship teams, investment teams, product partners, and marketing peers to support client engagement and distribution priorities. Strong product marketing expertise, including positioning, investment narratives, competitive analysis, product launches, sales enablement, and go-to-market execution, with the ability to apply that expertise in a channel-led context. Experience marketing alternative investment strategies and making private market capabilities clear, credible, and commercially useful for institutional audiences. Ability to earn trust with senior distribution, product, investment, and marketing stakeholders, and to influence through sound judgment, clarity, collaboration, and follow-through. Familiarity with CRM, marketing automation, digital marketing, sales enablement platforms, and analytics used to understand adoption, engagement, and business impact. Excellent interpersonal, written, and verbal communication skills, with strong project leadership and the ability to manage multiple priorities in a fast-paced environment. People leadership skills grounded in coaching, prioritization, accountability, and a bias toward delivering influential work to market. #LI-MG1 Compensation Pay Disclosure: Voya is committed to pay that’s fair and equitable, which means comparable pay for comparable roles and responsibilities. The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya offers incentive opportunities (i.e., annual cash incentives, sales incentives, and/or long-term incentives) based on the role to reward the achievement of annual performance objectives. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Voya Financial is willing to pay at the time of this posting. Actual compensation offered may vary from the posted salary range based upon the candidate’s geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked. $144,000 - $180,000 USD Be Well. Stay Well. Voya provides the resources that can make a difference in your lives. To us, this means thriving physically, financially, socially and emotionally. Voya benefits are designed to help you do just that. That’s why we offer an array of plans, programs, tools and resources with one goal in mind: To help you and your family be well and stay well. What We Offer Health, dental, vision and life insurance plans 401(k) Savings plan – with generous company matching contributions (up to 6%) Voya Retirement Plan – employer paid cash balance retirement plan (4%) Tuition reimbursement up to $5,250/year Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day. Paid volunteer time — 40 hours per calendar year Learn more about Voya benefits (download PDF) Critical Skills At Voya, we have identified the following critical skills which are key to success in our culture: Customer Focused : Passionate drive to delight our customers and offer unique solutions that deliver on their expectations. Critical Thinking : Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution. Team Mentality : Partnering effectively to drive our culture and execute on our common goals. Business Acumen : Appreciation and understanding of the financial services industry in order to make sound business decisions. Learning Agility : Openness to new ways of thinking and acquiring new skills to retain a competitive advantage. Learn more about Critical Skills Equal Employment Opportunity Voya Financial is an equal-opportunity employer. Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law. Reasonable Accommodations Voya is committed to the inclusion of all qualified individuals. As part of this commitment, Voya will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please reference resources for applicants with disabilities . Misuse of Voya's name in fraud schemes