Head of Integrated Marcomms, Samsung Ads EMEA

Position Summary About Samsung Ads This is your chance to be part of a highly motivated group driving innovation and success within the advertising industry! Samsung Ads, a division of Samsung’s media & services business, harnesses the power of data, technology and scale to create seamless advertising experiences for brands. We deliver high-impact, targeted advertising solutions, enabling brands to reach audiences in the moments that matter. Samsung Ads is where technology meets creativity to deliver advertising experiences that captivate and inspire. Samsung Ads won AdAge Best Place to work in 2020 and was awarded the IPA’s People First Promise badge of honour in 2025. Launched in 2015, Samsung Ads has offices in the UK, Germany, France, Italy, Spain, US, Australia, New Zealand, India, Brazil & Mexico and South Korea. Role and Responsibilities About the position European Strategic Marketing Team – Samsung Ads The European Strategic Marketing team at Samsung Ads drives the narrative and market presence of one of the most innovative players in the connected TV advertising space. Sitting at the intersection of data, technology, and creativity, the team shapes how Samsung Ads tells its story to customers, partners, and the broader industry. We collaborate across markets to deliver cohesive, insight-led marketing programs that elevate our brand and accelerate business growth in a rapidly evolving media landscape. About the Role – Head of Integrated MarComms This is a strategic and execution-focused marcomms role for someone who is equally comfortable building the communications plan and creating the content that brings it to life. The successful candidate will help define how Samsung Ads shows up in market across owned and paid channels, from bold campaigns and thought leadership to CRM, website content, social storytelling and performance analysis. The role suits a modern communications leader who is passionate about data, naturally curious, and always looking for the insights that can sharpen messaging, improve results, and increase impact. It requires a strong editorial instinct, confidence working cross-functionally, and the ability to move fluently between strategy, campaign management, content creation and optimisation. Your key Responsibilities Content marketing Develop and lead the European content marketing strategy for Samsung Ads, translating business priorities into distinctive stories, thought leadership and campaign narratives that build awareness, credibility and demand. Create and oversee a steady cadence of high-quality content across formats, including whitepapers, case studies, keynotes, video concepts, newsletters, website, and social-first assets. Partner with regional stakeholders incl Brand, Product Marketing and Insight to ensure the Samsung Ads value proposition is communicated consistently and compellingly across markets. Website management Own website content planning, updates and optimisation, maintaining a strong user journey and clear storytelling across key pages, campaigns and thought leadership destinations. Use data and audience insight to improve site performance, engagement flows, conversion paths and content relevance over time. CRM leadership Own CRM as a core strategic discipline within European marcomms, using Salesforce to connect the dots between audience insight, campaign messaging, content engagement and conversion. Build a CRM approach that ensures every message, asset and journey is designed with a clear purpose, measurable outcome and connection to the wider customer lifecycle. Partner closely with sales, operations and commercial stakeholders to create audience segments, nurture flows and communications programmes that move prospects from awareness and consideration through to engagement and pipeline contribution. Use Salesforce data, reporting and workflow logic to understand how content and campaigns influence behaviour over time, and to turn those insights into stronger planning, sharper messaging and better-performing programmes. Social media strategy and execution Define and execute the social media strategy for Samsung Ads in Europe across key platforms, with a clear point of view on audience, tone, content mix, cadence and measurement. Develop platform-native content that builds the Samsung Ads brand, supports campaign amplification and brings thought leadership to life, including hands-on creation of copy and creative briefs, and where needed, direct content production for LinkedIn. Track social performance and community engagement, using insight to refine content strategy and optimise effectiveness. Paid media strategy and execution Lead paid media planning and activation for marketing and communications campaigns across Europe, ensuring spend is aligned to clear objectives, target audiences and measurable outcomes. Email marketing strategy and execution Own the email marketing strategy and execution for Samsung Ads Europe, including campaign planning, audience segmentation, messaging development, testing and reporting. Build email programmes that support awareness, engagement, event promotion, nurture and lead progression across the customer journey. Continuously improve performance through experimentation, reporting and insight-led optimisation. Measurement and insight Define success metrics across channels and campaigns, building a clear measurement framework for content, CRM, social, paid media, email and website performance. Turn data into actionable insight, regularly asking better questions of the data to identify what is working, where to improve, and how communications can drive stronger business impact. Share results and recommendations clearly with stakeholders, using insight to strengthen future planning and demonstrate value. Your key people management responsibilities Provide clarity on strategy, team purpose & value and define the key areas of focus and direction. Support the development of your team through regular mentoring, coaching and feedback, 1:1s and on the job learning opportunities. Role model inclusion for your team to build trust and psychological safety. Ensure communication with your team is a core focus area including cascade of information from LT’s and relevant business updates. Manage the on boarding, off boarding process and the entirety of the colleague lifecycle process for all team members. Manage all annual people management cycles such as goal setting, evaluation and salary reviews to a high quality and in a timely manner. To be accountable for ensuring your team are compliant with company processes and procedures; such as compliance, meeting mandatory business cyclical deadlines, and understanding the company values. What we need for this role To be successful, you will possess the following skills and attributes: Proven marketing leadership with experience developing and executing integrated brand and content strategies across multiple channels (B2B and/or AdTech experience a plus) Strong storytelling and brand positioning abilities — you know how to craft messages that differentiate a brand and drive engagement. Hands-on content creator who’s equally comfortable shaping strategy and diving into execution, from long-form assets to campaign messaging. Digital-first mindset, with experience managing paid and owned media channels, CRM systems, and web platforms. Data-driven operator — confident using metrics and insights to optimize performance, measure ROI, and demonstrate business impact. Collaborative team player who works seamlessly across functions, aligning product, sales, and global marketing stakeholders. Adaptable multitasker who thrives under pressure and keeps projects moving with focus and calm, even in a fast-paced environment. Creative thinker and problem solver who approaches challenges with curiosity, initiative, and a solutions-oriented mindset. What does success look like? The Samsung Ads brand has a clear, consistent, and compelling voice across all European markets — recognized internally and externally for its creativity and strategic clarity. High-impact content programs are driving awareness, engagement, and inbound demand across owned and paid channels. The website, CRM, and media ecosystem work seamlessly together to deliver measurable ROI. Cross-functional collaboration is strong — you’ve built trusted partnerships within Strategic Marketing but also cross functionally with Product Marketing, Sales, Marketing Sciences and Global teams, helping to unify messaging and execution. Insights and reporting frameworks are established to measure what matters, track progress, and continuously evolve marketing performance. You’ve built a rhythm of delivery: campaigns ship on time, brand stories resonate, and stakeholders know they can rely on you to make things happen. Most importantly, you’re helping redefine how Samsung Ads shows up in the market — pushing the boundaries of what TV advertising means in the digital era. Skills and Qualifications Benefits of working at Samsung include Regular Hybrid working - 3 days in the office and 2 days at home per week Bonus scheme linked to individual, team and company performance Car allowance Healthcare cash plan or private medical – family cover Income protection Enhanced pension contribution Three volunteering days each year Flexible benefit portal and contribution of £55 per month - including travel insurance, gym membership, season ticket loan, Tastecard, dental insurance and more Holiday - 25 days plus bank holidays and an additional day off for your birthday Access to discounts on a wide range of Samsung products Access to a discount shopping portal A note on equal opportunities We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. * Please visit Samsung membership to see Privacy Policy, which defaults according to your location, at: . You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here :