Head of Lifecycle (Incogni)

Job description

Incogni is a fast-growing data privacy and automated broker-removal platform on a mission to give people back control of their personal data. We are looking for a Head of Lifecycle to lead our Lifecycle team and take end-to-end ownership of how we engage, retain, and grow our customers throughout their journey with Incogni. Your mission is simple: maximize customer lifetime value by helping users discover, understand, and continuously experience the value Incogni provides. You will lead a small, senior team and work closely with Product, Data, Engineering, and other Marketing teams to build a lifecycle engine that drives activation, engagement, retention, upsell, and win-back. ## If you want to: - Own the whole customer journey - from someone's first days with Incogni through onboarding, activation, ongoing engagement, renewal, and everything after; - Partner with Product to find and ship the initiatives that keep people engaged, protected, and staying longer; - Make our value impossible to miss - show customers exactly what we're doing for them and why it matters; - Build programs that help people find and actually use the features that matter most to them; - Own upsell and cross-sell end to end, including the commercial targets, and keep finding new ways to grow value within our customer base; - Own winback - build and scale how we re-engage customers who've left, with real targets you're accountable for; - Orchestrate personal, relevant experiences across email, in-product messaging, push, and wherever else customers meet us; - Own the lifecycle tech stack - the tools, data, automation, segmentation, and measurement - building it hand-in-hand with Data and Engineering; - Lead a small, experienced team, set clear priorities, and give senior people the room to do their best work. ## And you can check off: - Proven experience of building or scaling lifecycle, CRM, retention, or customer engagement programs in a subscription-based B2C business; - A track record of owning real business outcomes - retention, LTV, upsell, churn, winback, recurring revenue - not just open and click rates; - A strong product mindset: you see lifecycle as far more than messaging, and you know how Product and Marketing together shape what customers do; - Real skill in designing onboarding, activation, engagement, feature adoption, upsell, and winback journeys; - Comfort with segmentation, experimentation, cohort analysis, and funnel metrics - you let customer behavior tell you what to do next; - Enough technical understanding to know what a strong lifecycle and data setup looks like, and to build it with Data and Engineering; - Omnichannel thinking that goes well beyond email; - High autonomy and low ego - you take ownership, work well across teams, and care about outcomes over noise. ## Here's the deal: - **Growth and learning opportunities:** time dedicated to learning, conferences, online learning platforms, and books for your professional development; - **Health and wellness:** we want you to feel and be your best. That's why we offer various benefits, from online workouts and a physical coach to health insurance and regular mental health checks; - **Tools of your choice:** choose the technical equipment and tools you need to do your best work; - **Community and celebrations:** get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations; - **Work-life balance:** We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world; - **More days off:** additional vacation days depending on your tenure; - **Premium Surfshark accounts:** for you, your family, and friends; - **Gross salary:** 5500 - 6300 EUR/month for the Lithuanian market, from 21300 PLN/month for the Polish market. Although it may vary depending on your skills and experience.