Role OverviewWe are looking for a strategic, commercially driven, and well-connected leader to join us as Head of Market Development for LAC. This role will be instrumental in identifying, shaping, and accelerating growth opportunities across the region. As the voice of the market, you will ensure Ten remains relevant, competitive, and differentiated within LAC’s rapidly evolving lifestyle landscape. You will bring deep insight into consumer behavior, emerging trends, competitive dynamics, and partnership opportunities—translating these into clear strategies that strengthen our proposition and deliver value to both members and clients. As a senior member of the Lifestyle Proposition leadership team, you will collaborate closely with regional and global stakeholders to define growth priorities, unlock new markets, and build a high-impact ecosystem of partners. This role blends strategic vision with commercial execution, ensuring investment in the right categories, brands, and opportunities to support sustainable growth. You will champion innovation, foster cross-functional collaboration, and challenge conventional thinking—while staying focused on measurable commercial outcomes. Key Responsibilities Strategic Market Leadership Own and drive the Market Development strategy for LAC, strengthening Ten’s market position and local relevanceTranslate market insights into actionable growth strategiesIdentify emerging opportunities across lifestyle, dining, entertainment, retail, travel, and premium servicesDefine priority markets, categories, and strategic partnershipsAnticipate market shifts and competitive threats, developing proactive strategies Growth & Proposition Development Act as the regional voice of the customer, ensuring alignment with local behaviors and preferencesIdentify gaps and enhance the proposition with new experiences, partnerships, and benefitsPartner with global and regional teams to shape product and benefit roadmapsBuild compelling business cases for new initiatives and investmentsLead strategic launches, expansions, and growth initiatives across LAC Strategic Partnerships & Ecosystem Development Build and nurture relationships with leading brands, hospitality groups, luxury and mass affluent providers, and key industry playersDevelop a strong regional ecosystem of partners and influencersLead high-impact partnership discussions that strengthen market positioningCollaborate with Partnerships teams to translate strategy into executionUnlock mutually beneficial partnerships that drive both member value and revenue Commercial Opportunity Development Identify opportunities to enhance proposition value and support client growthPartner with Commercial, Product, and Client Success teams to deliver market-led solutionsEvaluate the commercial viability of partnerships and new opportunitiesMonitor ROI and optimize performance of strategic initiatives Market Intelligence & Thought Leadership Maintain deep expertise in LAC market dynamics, trends, and competitorsDeliver actionable market insights and strategic recommendationsAct as a trusted advisor on lifestyle, hospitality, entertainment, and premium servicesShare insights and best practices to strengthen Ten’s global proposition Representation & Stakeholder Management Represent Ten at industry events, conferences, and client engagementsBuild strong relationships across regions and leadership teamsInfluence senior stakeholders through data-driven insightsPromote a culture of innovation, collaboration, and continuous improvement Success Measures The Head of Market Development will be measured on: Strategic Impact Delivery of impactful regional growth strategiesQuality and execution of strategic initiativesIdentification and capture of new opportunities Proposition Relevance Strength and differentiation of Ten’s offering in LACExpansion into key markets and categoriesIncreased member engagement and utilization Partnership Growth Development of high-value strategic relationshipsPipeline and quality of partnership opportunitiesContribution to differentiation and growth Commercial Contribution Support for client retention and growthContribution to revenue opportunitiesDelivery of measurable business outcomesRole Purpose (in one sentence)To anticipate the evolution of the LAC lifestyle market, define how Ten must evolve to stay competitive, and build the partnerships and growth opportunities that drive long-term member, client, and commercial success.RequirementsSkills & Experience Essential Proven experience in market development, strategy, business development, consulting, or commercial leadershipStrong understanding of LAC markets and competitive dynamicsTrack record of translating insights into tangible business resultsStrong strategic thinking and commercial acumenAbility to influence senior stakeholders and drive alignmentExcellent relationship-building and communication skillsExperience operating in a global, matrixed environment Desirable Background in hospitality, luxury, lifestyle, travel, fintech, loyalty, or concierge sectorsEstablished network within premium or mass affluent ecosystemsExperience leading multi-country growth strategiesFluency in English + Spanish and/or Portuguese Leadership Profile We are looking for someone who: Thinks ahead—anticipating where the market is going nextCombines strategic vision with hands-on commercial executionIs curious, insight-driven, and externally focusedBuilds strong networks and industry influenceChallenges the status quo and drives innovationCollaborates effectively across regions and functionsTakes ownership and proactively creates opportunitiesActs as a visible ambassador for Ten and our Lifestyle Proposition BenefitsBenefitsOur people are at the heart of the business and we have a culture of recognition and reward - both through regular appraisals but also through annual Extra Mile Awards where we celebrate those who have gone that extra mile in their role. We also encourage all our staff to incorporate their aspirations and interests into their career at Ten and we are there every step of the way to support development.Rewards designed around you:A competitive salary package.Hybrid working. You can combine working from home and working from the office. If you don’t live near our office, then we are open to fully remote working options too.Paid time away from work. Our employees enjoy a competitive paid time off package, including a day each year to volunteer time for a good cause that is important to you.Paid Sabbaticals. One (1) month paid Sabbatical after every 5 years of Service, without tapping into annual leaveExtra Rewards. Lucrative Ten Loyalty Rewards program.Remote Working Holidays - possibilities to Travel and Work!Employee Discounts. Access to lots of great travel and entertainment discounts as our clients’ members would!Be part of our global, dynamic, and inclusive Team, with diversity at its core.Genuine career opportunities within a dynamic and international company.Commitment to DiversityWe encourage diverse philosophies, cultures and experiences. We appreciate diversity and are dedicated to creating an inclusive work environment for our employees. This idea unites the teams at TEN. All aspects of our relationship, including the decision to hire, promote, discipline or terminate, will be based on merit, competence, performance and business needs.
Role Overview
We are looking for a strategic, commercially driven, and well-connected leader to join us as Head of Market Development for LAC. This role will be instrumental in identifying, shaping, and accelerating growth opportunities across the region.
As the voice of the market, you will ensure Ten remains relevant, competitive, and differentiated within LAC’s rapidly evolving lifestyle landscape. You will bring deep insight into consumer behavior, emerging trends, competitive dynamics, and partnership opportunities—translating these into clear strategies that strengthen our proposition and deliver value to both members and clients.
As a senior member of the Lifestyle Proposition leadership team, you will collaborate closely with regional and global stakeholders to define growth priorities, unlock new markets, and build a high-impact ecosystem of partners. This role blends strategic vision with commercial execution, ensuring investment in the right categories, brands, and opportunities to support sustainable growth.
You will champion innovation, foster cross-functional collaboration, and challenge conventional thinking—while staying focused on measurable commercial outcomes.
Key Responsibilities
Strategic Market Leadership
- Own and drive the Market Development strategy for LAC, strengthening Ten’s market position and local relevance
- Translate market insights into actionable growth strategies
- Identify emerging opportunities across lifestyle, dining, entertainment, retail, travel, and premium services
- Define priority markets, categories, and strategic partnerships
- Anticipate market shifts and competitive threats, developing proactive strategies
Growth & Proposition Development
- Act as the regional voice of the customer, ensuring alignment with local behaviors and preferences
- Identify gaps and enhance the proposition with new experiences, partnerships, and benefits
- Partner with global and regional teams to shape product and benefit roadmaps
- Build compelling business cases for new initiatives and investments
- Lead strategic launches, expansions, and growth initiatives across LAC
Strategic Partnerships & Ecosystem Development
- Build and nurture relationships with leading brands, hospitality groups, luxury and mass affluent providers, and key industry players
- Develop a strong regional ecosystem of partners and influencers
- Lead high-impact partnership discussions that strengthen market positioning
- Collaborate with Partnerships teams to translate strategy into execution
- Unlock mutually beneficial partnerships that drive both member value and revenue
Commercial Opportunity Development
- Identify opportunities to enhance proposition value and support client growth
- Partner with Commercial, Product, and Client Success teams to deliver market-led solutions
- Evaluate the commercial viability of partnerships and new opportunities
- Monitor ROI and optimize performance of strategic initiatives
Market Intelligence & Thought Leadership
- Maintain deep expertise in LAC market dynamics, trends, and competitors
- Deliver actionable market insights and strategic recommendations
- Act as a trusted advisor on lifestyle, hospitality, entertainment, and premium services
- Share insights and best practices to strengthen Ten’s global proposition
Representation & Stakeholder Management
- Represent Ten at industry events, conferences, and client engagements
- Build strong relationships across regions and leadership teams
- Influence senior stakeholders through data-driven insights
- Promote a culture of innovation, collaboration, and continuous improvement
Success Measures
The Head of Market Development will be measured on:
Strategic Impact
- Delivery of impactful regional growth strategies
- Quality and execution of strategic initiatives
- Identification and capture of new opportunities
Proposition Relevance
- Strength and differentiation of Ten’s offering in LAC
- Expansion into key markets and categories
- Increased member engagement and utilization
Partnership Growth
- Development of high-value strategic relationships
- Pipeline and quality of partnership opportunities
- Contribution to differentiation and growth
Commercial Contribution
- Support for client retention and growth
- Contribution to revenue opportunities
- Delivery of measurable business outcomes
Role Purpose (in one sentence)
To anticipate the evolution of the LAC lifestyle market, define how Ten must evolve to stay competitive, and build the partnerships and growth opportunities that drive long-term member, client, and commercial success.
Requirements
Skills & Experience
Essential
- Proven experience in market development, strategy, business development, consulting, or commercial leadership
- Strong understanding of LAC markets and competitive dynamics
- Track record of translating insights into tangible business results
- Strong strategic thinking and commercial acumen
- Ability to influence senior stakeholders and drive alignment
- Excellent relationship-building and communication skills
- Experience operating in a global, matrixed environment
Desirable
- Background in hospitality, luxury, lifestyle, travel, fintech, loyalty, or concierge sectors
- Established network within premium or mass affluent ecosystems
- Experience leading multi-country growth strategies
- Fluency in English + Spanish and/or Portuguese
Leadership Profile
We are looking for someone who:
- Thinks ahead—anticipating where the market is going next
- Combines strategic vision with hands-on commercial execution
- Is curious, insight-driven, and externally focused
- Builds strong networks and industry influence
- Challenges the status quo and drives innovation
- Collaborates effectively across regions and functions
- Takes ownership and proactively creates opportunities
- Acts as a visible ambassador for Ten and our Lifestyle Proposition
Benefits
Benefits
Our people are at the heart of the business and we have a culture of recognition and reward - both through regular appraisals but also through annual Extra Mile Awards where we celebrate those who have gone that extra mile in their role. We also encourage all our staff to incorporate their aspirations and interests into their career at Ten and we are there every step of the way to support development.
Rewards designed around you:
- A competitive salary package.
- Hybrid working. You can combine working from home and working from the office. If you don’t live near our office, then we are open to fully remote working options too.
- Paid time away from work. Our employees enjoy a competitive paid time off package, including a day each year to volunteer time for a good cause that is important to you.
- Paid Sabbaticals. One (1) month paid Sabbatical after every 5 years of Service, without tapping into annual leave
- Extra Rewards. Lucrative Ten Loyalty Rewards program.
- Remote Working Holidays - possibilities to Travel and Work!
- Employee Discounts. Access to lots of great travel and entertainment discounts as our clients’ members would!
- Be part of our global, dynamic, and inclusive Team, with diversity at its core.
- Genuine career opportunities within a dynamic and international company.
Commitment to Diversity
We encourage diverse philosophies, cultures and experiences. We appreciate diversity and are dedicated to creating an inclusive work environment for our employees. This idea unites the teams at TEN. All aspects of our relationship, including the decision to hire, promote, discipline or terminate, will be based on merit, competence, performance and business needs.
At Ten our goal is simple, to become the most trusted service business in the world.We are already the global market leader for lifestyle management and concierge services, providing services from a 22 + strong global office network with over 1000 employees. We use our expertise, technology and buying power to grant our members direct access to the best travel, live entertainment, dining and luxury retail services. We also work closely with suppliers to provide exclusively negotiated benefits and employee loyalty schemes.We deliver our service through a combination of Ten’s proprietary, unique technology-enabled platform and the expertise of our highly trained lifestyle managers. Ten is growing quickly and has ambitious plans to keep innovating, inspiring and to continue to improve the lives of millions of members. Will you help take us there?Want to see some great videos on what Ten is all about?Click here to find out more
At Ten our goal is simple, to become the most trusted service business in the world.
We are already the global market leader for lifestyle management and concierge services, providing services from a 22 + strong global office network with over 1000 employees. We use our expertise, technology and buying power to grant our members direct access to the best travel, live entertainment, dining and luxury retail services. We also work closely with suppliers to provide exclusively negotiated benefits and employee loyalty schemes.
We deliver our service through a combination of Ten’s proprietary, unique technology-enabled platform and the expertise of our highly trained lifestyle managers. Ten is growing quickly and has ambitious plans to keep innovating, inspiring and to continue to improve the lives of millions of members. Will you help take us there?
Want to see some great videos on what Ten is all about?
Click here to find out more
