Head of Marketing

Job description

Why Join Stand https://www.standinsurance.com/careers/why-stand/: At Stand, you’ll help build a new class of global property protection. We use advanced physics and AI to model catastrophic risk at the asset level, then automate underwriting and mitigation before loss occurs. Insurance is simply the current delivery mechanism. The real product is a scalable risk engine, our Stand World Model https://frontier.standinsurance.com. We stay when traditional insurers exit. We model what others approximate. And we build systems that change outcomes, not just prices. Our leadership team https://www.standinsurance.com/vision includes former successful founders and CEOs from Metromile, PolicyGenius, WePay, and HotelTonight, bringing deep experience in building and scaling high-growth companies. Background: The property insurance industry is built to price loss after it happens. It relies on coarse proxies, backward-looking data, and manual processes, then accepts damage as unavoidable. Stand takes a different approach. We simulate how real-world catastrophes affect individual properties, translate that into actionable decisions, and automate the business around it. The result is a platform that can underwrite what others can’t and operate with far less friction. Role Summary: You are our first marketing hire, and this is a rare role. Instead of inheriting a team or a mature function, you build the initial operating system from zero. You get a remarkable story, a world-class technical team building n-of-1 models, and a canvas to tell it. Tooling handles the repeatable so your time goes to segmentation, storytelling, and taste. We want someone who can help define the strategy, not run a prescribed one. We expect curiosity, an eagerness to build, and real excitement to use AI and automation to stand up a lean, high-output function. You treat AI as a 10x multiplier, not a threat, and you will have ample coaching to get there. What you will own: - Audience segmentation and analytics. The unlock under all of it. You work closely with sales to sharpen our ICP, build the segmentation, and set the messaging framework for each segment, and you hold yourself to the data on whether it worked. The same words do not work on everyone, and you are the person who knows the difference. - Broker engagement. Turn broker relationships, leads, and CRM data into segmented campaigns, nurture flows, and product notifications that keep brokers active and moving. Sales brings the signals of what is working, product and engineering build the surfaces and workflows that deliver it, and you move fast on the message. It stays productized and cohesive inside the platform, not pulled onto a separate automation path. - Broker enablement. We grow through brokers, and we win when they win. You build the marketing that makes brokers more successful with their customers and turns that into acquisition for Stand. - Storytelling and differentiation. Why Stand, and what customers get by being with us. You make the difference clear and make the market and our brokers feel it, not just read it. The ideal is that you partner with us to build a content engine that produces our materials well, at volume, and on brand. - The agentic operating model. You build it, direct it, and automate the repeatable so the function stays lean and high-output and your time goes to judgment and taste. You hold the bar on everything that ships: on message, differentiated, cleared for compliance. In your first 30 days, you will produce a brand and segmentation framework, a broker engagement plan with a way to measure it, and the collateral to back both. Core competencies (Required): - A zero-to-one builder. You want to create the first marketing operating system at Stand, not inherit a team or a mature function. - Deeply analytical about audiences. You think in segments, work with sales on ICP and messaging, test, and read results honestly. This is the skill we care about most. - Experience marketing through a partner or channel (B2B2C), not just direct-to-consumer. You have activated intermediated channels and driven adoption through partners. - A generalist who can cover multiple surfaces, with real strength in segmentation, lifecycle, and channel activation. - Strong on storytelling and taste. You can take a complex, technical story and make people feel its weight, without being a brand-first or comms-first marketer. - Agentic-native by temperament and excited to use AI and automation to build a lean, high-output function. At home in an extremely tech-forward company. - Seven to ten years in marketing is a good guide, ideally as the first or only marketer at an early-stage company. Nice-to-have skills: - Insurance or regulated-industry experience. It helps mostly because it teaches you how to speak to brokers, but a sharp operator can pick that up. - Experience managing external partners across PR, events, demand generation, or creative. We prefer nimble experimentation to get signal before investing here. - Performance and paid-channel experience. Useful, but not the center of the role; we run it lean and likely through an agency. Compensation: The annual base salary range for full-time employees in this position is $175,000 to $225,000 + meaningful Equity Grant. Compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications, location where the role is to be performed, internal equity, and alignment with market data. Benefits: - Above-market Health, Dental, and Vision coverage - Weekly lunch stipend - Flexible time off + holidays - 401(k) plan - Commuter benefits - PAT & MAT Leave - Short-Term and Long-Term Disability - Monthly team gatherings - In-office perks AI in the Interview Process Thoughtful use of AI tools is expected and valued at Stand. Candidates should be prepared to discuss how they use AI, how they evaluate its output, and how it informs their work. Strong communication, sound judgment, and the ability to clearly articulate experience and decision-making remain core requirements. Some parts of the interview process are designed to assess independent thinking, communication, and problem-solving. If you plan to use an AI assistant or LLM during any portion of an interview, please discuss it with your interviewer in advance. Work Authorization Candidates must be authorized to work in the U.S. Stand does not sponsor new work visas. We can consider candidates on TN visas, O-1A visas, or H-1B transfers with three years or more remaining. Equal Opportunity Employment Stand is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. We believe that diversity enriches the workplace, and we are committed to growing our team with the most talented and passionate people from every community. We are committed to providing reasonable accommodations for qualified individuals. If you require assistance Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.