Head of Marketing

Job description

Cloaked https://www.cloaked.com is a consumer privacy and identity platform on a mission to give people back control of their personal data. We let anyone generate unlimited identities - masked emails, phone numbers, and payment cards - scrub their information off data-broker sites, and shield themselves from spam, scams, and breaches, all from one app. Backed by a $375M Series B, we've protected 10M+ identities and removed 1B+ records from the data brokers who profit off personal information. Now we're building the AI-native future of privacy: autonomous agents that monitor, manage, and defend your digital footprint for you. About the role We’re looking for a Head of Marketing who will be responsible for leading strategic marketing initiatives, applying data-driven insights to refine positioning, optimize customer acquisition and retention, and oversee integrated brand and performance campaigns. This role involves end-to-end ownership of marketing strategy, experimentation, and execution across digital and offline channels. What you'll do - Develop and implement comprehensive go-to-market strategies for new and existing features, including multi-channel campaigns (video, display, search, and social). - Lead experimentation and optimization of onboarding flows, email drip campaigns, and omnichannel user journeys to maximize adoption and retention. - Refine in-app messaging, product tooltips, and user communication for clarity and impact. - Collaborate cross-functionally with Product and Engineering teams to design and deliver seamless end-to-end user experiences. - Oversee creation and execution of assets for new feature launches, including positioning, campaign collateral, and creative storytelling. - Conduct customer segmentation and insights research to uncover opportunities for targeted onboarding and engagement. - Direct brand positioning, creative development, and campaign execution to ensure consistency with overall brand identity. - Design, execute, and evaluate experiments/tests for varied product packaging and positioning strategies. - Apply quantitative and qualitative analysis to refine pricing models, optimize campaign efficiency, and inform strategic decisions. - Manage performance marketing initiatives across organic and paid channels, with continuous focus on CAC and ROI optimization. - Supervise the full creative lifecycle for marketing campaigns, from concept development through A/B testing and performance analysis. - Employ tools such as SQL, Google Analytics, and other experimentation platforms to derive actionable insights from data. - Build and manage external agency partnerships to deliver high-quality campaigns. - Provide leadership to the marketing team, mentoring members to scale Cloaked’s grow Requirements - This position requires a Master’s degree (or equivalent foreign degree) in Business Administration, Marketing, or a closely related field and five (5) years of experience in marketing or product strategy or similar occupation, with responsibilities that include initiative planning, customer acquisition and retention, brand positioning, and go-to market strategies - Experience, which may have been gained concurrently with primary requirement above and may include graduate-level academic or internship experience, must include three (3) years of experience with: - Driving customer acquisition and retention through multi-channel marketing initiatives - Performing and applying data analysis to develop strategic marketing and product growth initiatives - Planning and executing product launches - Developing and optimizing go-to-market strategies for new features or products - Position will supervise the work of 2 direct reports in the positions of Senior Performance Marketing Manager and Product Marketing Manager - Position requires approximately 15% domestic and international travel - 40-hour work week WHAT WE OFFER Cloaked is a well-funded Series B startup based out of NYC. Although we are a distributed team, the NYC team operates with a hybrid model. The office building is home to several amenities, including a gourmet cafe, cocktail bar, and a rooftop work area. We have a fully built out kitchen packed with drinks and snacks. The Cloaked team has diverse interests and so we frequently embark on team outings and go out for socials! COMPENSATION AND BENEFITS We offer above market rate pay and equity based off of the market’s best commercially available data. Your compensation will be a combination of salary, bonus and equity. Cloaked employees have 401K, as well as top of the line Health, Dental, and Vision benefits. We offer flexible work arrangements and the ability to work remotely as needed. Cloaked provides a home office stipend in addition to a new company laptop (and other tech depending on the role). PERKS 🌴 Competitive PTO: We encourage employees to take a minimum # of vacation per quarter. We see PTO as a preventative burnout measure and are committed to changing the industry standard. 🤸 Monthly health stipend: Used for any kind of physical, mental or emotional care you’d like to take for yourself, be it a gym membership, a meditation app, or time with a personal trainer. 🥗 Late Night Meals: We understand that sometimes work can get in the way of meal prep. In response to that, we offer employees a monthly meal stipend to be used when they don’t have time to get a home cooked meal going! 🧠 Professional Growth: Opportunities for career development and personal growth are provided to all employees who seek to further their knowledge and capabilities through an unlimited professional development fund. Additionally team members are encouraged to regularly attend conferences and industry events. We are really excited about having you join our mission-driven team and help us build the future of online privacy!