Head of Marketing

Job description

## **About Us** Haystack News is the leading news streaming platform, connecting 40+ million viewers to local, national, and world news. We’re redefining how people consume news—personalized, free, and on-demand—across mobile, web, and connected TVs. We partner with hundreds of broadcasters and are expanding into premium experiences that combine innovation, trust, and convenience. We’re looking for a **Head of Marketing** to lead Haystack’s next phase of growth—building awareness, deepening engagement, growing our new subscription business, and shaping our story across platforms. ## **About the Role** This is a high-impact, hands-on leadership role for a creative and analytical marketer who thrives in startup environments. You’ll define and drive Haystack’s marketing strategy across performance, brand, lifecycle, partnerships, and PR. You’ll lead a small but mighty team to develop campaigns that attract new audiences, scale our Premium subscription business, and strengthen loyalty among millions of viewers. This is a player-coach, hands-on role. You’ll own everything from paid acquisition and lifecycle marketing to messaging, creative, and comms. You’ll shape our story, measure what matters, and move fast. ## **Key Responsibilities** - **Marketing Strategy & Leadership:**Develop and execute a holistic data-driven marketing strategy that integrates awareness, performance, and retention channels across mobile, CTV, and web. - **Brand & Consumer Marketing:** Build and evolve Haystack’s brand identity as the most trusted and personalized way to watch the news. Oversee storytelling across all touchpoints, from social to product messaging. - **Performance & Growth Marketing:**Lead campaigns to drive installs, engagement, and subscriptions on web and mobile using paid, organic, and partnership channels. - **Affiliate & Influencer Programs:**Launch and scale a creator-driven affiliate program that engages journalists, podcasters, and news influencers. - **Public Relations & Thought Leadership:**Shape Haystack’s industry voice through earned media, events, and thought leadership around FAST, local news innovation, and AI personalization. - **Data & Insights:**Partner with analytics and product teams to define marketing KPIs, optimize creative performance, and measure LTV across campaigns. - **Team Development:**Build and mentor a small, nimble marketing team capable of executing across creative, performance, and comms. ## **Qualifications** - 8+ years of marketing experience, including leadership in consumer growth, performance, or brand marketing (preferably in streaming, media, or DTC). - Proven experience building campaigns from 0→1 reaching millions of users with limited resources and high creativity. - Strong analytical skills with a proven track record of meeting or exceeding CAC and RoAS targets. - Strong understanding of both brand storytelling and data-driven marketing. - Experience with mobile attribution tools (MMPs) and analytics platforms. - Excellent communication and storytelling skills, with experience pitching and managing press or agencies. - Startup or small-team background highly preferred; thrives in hands-on environments. ## **Why Join Haystack** - Lead marketing at a top-ranked streaming app transforming how people consume news and information. - Build and scale the team and playbook from the ground up. - Work with an experienced leadership team that values experimentation, autonomy, and creativity. - Be part of a mission-driven company championing trusted journalism and smarter news consumption. ## Who Should NOT Apply - **Big-Company Marketers:** If you need large teams, big budgets, agencies on speed dial, or six-month approval cycles to get anything done. - **Brand-Only Storytellers:** If you focus solely on storytelling without grounding your strategy in metrics, payback periods, and performance insights. - **Hands-Off:** If your default mode is delegation over doing, and you’re not excited to roll up your sleeves.