Head of Marketing

Job description

We believe general-purpose, generally-intelligent robots will be built *in our lifetimes.* Robots will work in our factories, move our goods, walk on our streets and eventually be in our homes. To build that future, research and deployment must work in lockstep: real-world operation must make the technology better and better technology must make deployment easier. We're looking for the thinkers, builders, and researchers who want to be part of that loop. As an AI robotics frontier lab that deploys its inventions directly into the facilities that need them, on state-of-the-art hardware, every line of code or piece of copy written at Tutor has a direct impact on the global, physical economy. **Culture** We believe that something truly special can happen when talented, motivated people work together; at Tutor, every member of our team is empowered to have real impact in everything that they do. We’re characterized by both technical excellence and a focus on collaboration and respect. ### The Role We're hiring Tutor's first **Head of Marketing**: the leader who will define our category, own our narrative, and build the marketing engine and organization for an AI robotics company with robots working in production today. Tutor is in a rare position. We're an AI robotics lab with a deployed, revenue-generating fleet and a loyal customer base — very early to a category most companies are still demoing. We have two distinct motions to power: a high-velocity mid-market business selling to manufacturers and co-packers, and a growing enterprise business built on seven-figure programs with major logistics and consumer brands. Marketing today is early and largely embedded in Sales; your mandate is to turn it into a strategic function that compounds — process-, technology-, and numbers-driven rather than powered by individual heroics. You'll report directly to the CEO, sit on the leadership team, and own the full stack: category and brand, product marketing, demand generation, events, and PR/communications. You'll inherit and grow a small team into a large organization building and executing a new playbook for general proliferation of AI robotics. This is a **player-coach** role. We're looking for a builder who still makes things, not an operator who needs a large org and agency bench to function. And we're an AI company: we expect you to build an **AI-native marketing organization** where an elite team produces at unusual scale. ### Responsibilities **Strategy & Ownership of the Number** - Define Tutor's marketing strategy across both motions and own marketing's contribution to revenue: pipeline sourced and influenced, measured honestly. - Establish the measurement and attribution discipline to know what's working — across trade shows, campaigns, content, and PR — and reallocate accordingly. - Operate as a full member of the leadership team in tight partnership with the Head of Sales on a shared pipeline. **Category & Brand** - Own Tutor's narrative and positioning: cement our position in public and industry awareness and lay claim to the category while our timing advantage lasts. - Build a quarterly event/PR drumbeat, anchored by a flagship annual Tutor event serving press, enterprise relationship-building, and pipeline. - Systematize founder-led thought leadership and decide how our research and product milestones get told to press, analysts, and the community. - Bring coherence to our brand and product architecture as the product line expands. **Product Marketing** - Oversee messaging, customer proof, and sales enablement across product lines and buyer types - Ensure every deployment turns into marketing assets: case studies by default, quantified ROI stories, and vertical collateral in daily use by the sales team. **Demand Generation** - Build the vertical demand engine for the mid-market motion: vertical landing pages, content, nurture, and inbound that make our core products progressively lower-friction to sell. - Stand up account-based marketing for the enterprise motion with Sales: target-account strategy, executive-level content and programs, and air cover for our largest pursuits. **Team & AI-Native Operations** - Recruit and lead a small, exceptional team amplified by AI agents — collateral production, research, and campaign operations largely run on pipelines the team designs. - Own the marketing budget and vendor/agency relationships, with a bias toward building capability in-house. ### Qualifications - **10+ years** in B2B marketing with **experience scaling a marketing function 1→N at a startup** (0→1 experience a strong plus) — you've built the machine, not just run one. - Experience bringing a **novel product category to market**, creating demand rather than competing for existing search volume in a crowded space. - **Full-stack marketer with a strong product marketing core** and real depth in demand generation, events, and PR/brand/category communications. - Experience across **both mid-market velocity and high-touch, high-value enterprise** motions. - Experience marketing to **non-technical operational buyers** (plant, operations, and supply chain leadership). - A track record of tight, trusted partnership with sales leadership on a shared pipeline number. - **AI-native**: software-capable or deeply curious, already using AI as leverage in your work, and excited to build a marketing org around it. - High-agency, creative, and spiky — strong opinions, distinctive work, and a bias to ship. - Based in / willing to relocate to the Boston area — this role is in person at our Watertown HQ; travel up to ~20% (customer sites, trade shows), though likely less. You're probably **not** a fit if your playbook is primarily paid-channel demand gen, if you're a brand leader who doesn't own pipeline, or if you've only operated inside large marketing organizations with big teams and agency support. ### Preferred Experience - Supply chain (manufacturing, logistics), industrial automation, or robotics — warehouse automation or supply chain services likely the best fit. - Marketing capital equipment, hardware, or other considered physical-product purchases. - Building or scaling flagship owned events and executive/community programs.