Head of Marketing

Job description

We are looking for a data-driven marketing leader to own the marketing and demand-gen funnel for our company. You’ll be responsible for defining and executing the company’s entire marketing strategy to drive awareness and, ultimately, high-quality leads for the sales team. ### What you will do: - Handle Crossing Minds’ marketing vision and roadmap - Build and manage a rich B2B content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). - Build and manage our event strategy and calendar to ensure we meet in person with our ICP and attract qualified leads for the sales team. - Launch an analyst program to expand exposure to Gartner and Forrester and “get on the map” for solutions in our field. - Support the sales team with relevant marketing materials (eg. competitive battle cards) and decks to ensure our story is conveyed effectively. - Build, manage, and measure our social media profile and presence primarily on LinkedIn. Find and build additional relevant channels to grow our presence and awareness for Crossing Minds. - Create a repeatable and scalable process to feed the sales funnel, including measuring and tracking quality leads through relevant CTAs, web and social content, and sales promotions. - Together with the product team, amplify awareness and education campaigns to turn them into impactful sales and lead-gen programs. - Optimize our marketing automation and lead nurturing processes through email, content, and social channels. - Create shareable content appropriate for specific networks to spread both our brand and our content. - Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand-new audiences. ### What you need to have: - 5+ years of hands-on marketing experience in a B2B role. - A scrappy can-do attitude to change online e-commerce experiences across the planet. - Understanding of how to build and scale a B2B sales funnel. - Excellent communicator and creative thinker, with an ability to use data to inform all decisions. - Ability To create sales campaigns that communicate clearly to targeted audiences and while supporting our brand values and mission. - An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time. - Great analytic skills and thinking to maximize all outbound campaigns and budgets. - Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers. ### Optional/ Bonus Skils - Webflow - Figma