Head of Marketing

Job description

**About Milo:** Milo is a digital mortgage and lending company for crypto consumers. Milo pioneered the word's 1st crypto mortgage and is the global leader in the space having closed millions $ in mortgages. Milo's financial solutions via their technology platform are fast, secure, easy to use, and human. The company is committed to driving the transformation of financial services for today’s world, solving real problems, and making a meaningful impact in people's lives. Always guided by their mission, Milo empowers clients with access to capital that deserve to qualify. **About the Role:** The Head of Marketing will lead our marketing efforts and help accelerate our next phase of growth! We are looking for a Head of Marketing with experience marketing to a crypto audience and has demonstrated success operating in a high-growth startup environment. You will have experience building and managing a high-performing marketing team while creating & executing an effective direct-to-consumer marketing strategy. ### You’ll be responsible for: - Develop and execute a comprehensive marketing strategy that strengthens Milo’s brand presence, drives customer acquisition, and fosters long-term loyalty. - Leverage deep knowledge of the crypto markets to tailor marketing campaigns, ensuring resonance with local audiences while maintaining a consistent global brand message. - Design and implement DTC campaigns that harness the power of modern digital channels, tapping into Milo’s core audience and expanding our user base. - Analyze marketing metrics to assess the effectiveness of campaigns, surface actionable insights, set goals, and forecast future performance. - Oversee the end-to-end management of performance marketing channels, ensuring optimal ROI and consistent growth in customer acquisition. - Enhance and maintain the Milo brand image, ensuring all marketing communications and touchpoints are cohesive and in line with our brand’s ethos. - Lead, mentor, and grow a high-performing marketing team, fostering a culture of collaboration, innovation, and excellence. ### About You: - Fluent in English; proficiency in Spanish is a plus. - Must own crypto personally demonstrating a strong passion and desire to change the financial system. - Minimum of 7 years of marketing experience, with a proven track record in the crypto market. - Crypto lending experience is a huge plus. - Strong background in Direct-to-Consumer marketing and familiarity with modern marketing automation tools. - Demonstrable experience in both performance marketing and brand marketing. - Data-driven mindset with proficiency in analytics tools and the ability to translate insights into actionable strategies. - Must have startup experience with an ability to thrive in a fast-paced, dynamic environment. The ideal candidate will be comfortable "wearing many hats" and diving deep when necessary. - Exceptional communication, writing, leadership, and interpersonal skills.