Head of Marketing

Job description

Why This Is Your Next Big Move: Define Our Next Era of Growth: The foundation is in place. We need you to evolve our marketing function from a small-scale operation into a predictable, high-output commercial engine. You will own the strategy that defines our next stage of growth. Real Impact, Fast: Forget the layers. For your first 6–12 months, you’ll work directly with the CEO in a genuinely flat structure, with the autonomy to shape our marketing strategy and see your work translate directly into pipeline, revenue and business growth. As we scale, we plan to appoint a Chief Revenue Officer to lead the broader revenue function, giving you the opportunity to shape the marketing function at Quantaco. Lead and Build Your Team: You’ll step in to build a team, we have plans for up to 3 new roles, plus offshore resources in our global capability centre. This is your chance to build a team for success. Own the Outcome: You will have full ownership of critical commercial metrics from pipeline quality and conversion to customer retention and expansion. What You'll Be Doing: As our Head of Marketing, you will be building a predictable, scalable revenue engine. Your key responsibilities will be: Architect the GTM Strategy: Define and execute a commercially-driven marketing strategy aligned to revenue goals. You will own key GTM decisions from pricing and segment prioritisation to coordinating our shift to a more product-driven model from accounting services. Own the Funnel: Build a multi-channel marketing strategy and own the targets for pipeline contribution and conversion Champion the Brand: You will own our positioning, guide our creative output, and set the vision for a content strategy that embraces modern SEO and is at the forefront of AI Optimisation (AEO). Master Retention & Expansion: Take ownership of customer expansion targets, creating initiatives that drive growth and retention within our existing customer base. Lead and Develop Your Team: Hire new specialists to build a high-performing, data-driven marketing function. Forecast the Future: Analyse pipeline health and conversion rates to measure marketing’s contribution to predictable revenue, providing a clear view of the future to the leadership team. Be the Commercial Connector: Act as the key strategic partner to the Sales, Product, and Executive teams. You will create tight feedback loops with Sales on pipeline quality, collaborate with Product on GTM launches and positioning, and report on strategy and growth priorities directly to the leadership team. What You’ll Bring to the Table: You are a seasoned B2B SaaS marketing leader or having experience with a services business (accounting ideally) with a deep understanding of brand, multi product positioning, and scaling teams. You have a proven track record of evolving marketing programs to deliver commercially successful outcomes. You are a "player-coach" a strategist who can lead from the front, guide the hands-on work of your team, and contribute when needed. You are data-driven, curious, and creative, with a passion for testing, learning, and scaling what works.. You are at the forefront of new trends, with a deep familiarity with the modern marketing tech stack, including AI Optimisation (AEO). While hospitality industry experience is a bonus, a demonstrated ability to rapidly learn a new vertical and build a tailored GTM strategy is what we truly value What's In It For You? Reward: A competitive salary package. Flexibility & Wellbeing: This isn't just about a hybrid model. We trust you to deliver, and offer the flexibility to fit around your life. You'll also get your birthday off and access to wellness discounts through our benefits portal. Family Support: We support our team members' families with a generous paid parental leave policy for both primary and secondary carers. Culture: Connect and create with your colleagues on our fortnightly collaboration days. Enjoy a social calendar, celebrate wins with peer recognition, and be part of a team with a strong commitment to inclusion and belonging. Growth: We invest in your development. Take advantage of study assistance, development framework, and get involved in our Women at Quantaco initiative to support diverse career progression. Ready to Lead Our Growth? Make an impact on a fast-growing Australian tech company, we cant wait to hear from you. Are you the marketing leader we need to take our growth to the next level? Quantaco is a leading Australian data-driven technology company transforming the hospitality industry. We’re not just providing a service; we’re building the essential operating system for hospitality, connecting the dots across POS, time & attendance, purchasing, payroll and accounting. Our technology is backed by expert hospitality accounting services, giving every client access to a dedicated, CFO-level accounting expert who helps turn data into actionable insights and drive better business performance. We’re looking for a commercial and creative Head of Marketing to lead our next chapter of expansion. Reporting directly to the CEO, you will shape our GTM strategy, architect the commercial marketing engine, and assemble a high-performing team to bring it to life.