Head of Marketing

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos. Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally. Besides its SaaS business, Circles operates three other distinct businesses: : A wholly-owned digital lifestyle telco brand based in Singapore, is powered by Circles ’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity. Circles Aspire : A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide. Jetpac : Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year. Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers. Job Title: Head of Marketing (MENA) Location: United Arab Emirates (UAE) Employment Type: Permanent, Full-time About the Role: We are seeking a strategic, growth-oriented Head of Marketing (MENA) to architect and execute the end-to-end marketing strategy for a new digital telecom brand launching in the region. Reporting directly to the General Manager, this is a critical leadership role responsible for establishing a highly differentiated brand positioning, driving full-funnel customer acquisition, and engineering culturally resonant narratives within a competitive digital telecom landscape. The individual plays a foundational role in defining our market-entry and long term growth strategies, spanning brand equity, performance marketing, and comprehensive go-to-market (GTM) execution. The ideal candidate will require a sophisticated digital pedigree and a strong commercial mindset, eager to scale a high-velocity B2C challenger brand from inception to market leader. Roles and Responsibilities: Strategic Growth Leadership: Define and own the full-funnel marketing strategy, taking accountability for digital and offline acquisition, customer retention, and delivering channel performance and growth. Go-to-Market (GTM) Strategy: Develop and execute scalable GTM frameworks including core messaging, communication mix, directing end-to-end campaigns that ensure clear market differentiation and alignment with broader business and commercial objectives. Brand Identity & Localization: Co-create and scale distinctive B2C digital brand. Adapt the brand narrative, positioning, personality, and tone of voice to ensure deep local relevance across universal brand identity. Media & Channel Optimization: Oversee media planning and creative execution across performance digital, social, influencer network, content marketing and Above-The-Line (ATL) channels. Optimization allocations to maximize reach, cost efficiency, and ROI across targeted customer segments. Commercial & Performance Accountability: Establish, track and optimize core marketing KPIs, including CAC, CPA, customer engagement, and revenue contribution, to directly support the business’s financial targets. Cross Functional Collaboration: Partner closely with the Product, Design and Commercial teams to ensure that marketing initiatives integrate with the latest product roadmap, pricing strategies and real-time customer insights. Functional Leadership & Capability Building: Build, mentor, and lead a high-performing regional marketing team that fosters a data-driven, agile and continuous improvement culture. Professional Experience 13+ years of total experience, including 5+ years in marketing leadership roles within high-growth B2C digital, telecom, or technology businesses. Proven track record in building scalable consumer brands and driving user acquisition across full-funnel channels Hands-on experience in launching new consumer propositions and driving rapid user growth through performance, social, and content-led innovative consumer campaigns Expertise in MENA markets, with the ability to localize marketing and creative strategy to regional insights. Experience managing external agencies, media partners, and creative production across multiple markets. Experience operating in zero-to-one or scale-up environments with marketing budget ownership and strong commercial acumen strongly preferred Previously worked in a matrix environment and comfortable operating in fast paced organizations Preferred Experience Prior experience in a digital-first telecommunications operator or subscription-based consumer business Previous experience in multicultural or regional leadership roles across markets is highly desirable Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age. Data Protection and Privacy Statement By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to Circles’ Candidate Data Protection and Privacy Policy . You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy. To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program. 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