Head of Marketing

Job description

Renewable Exchange is changing how renewable energy generators sell their power. We run the UK’s PPA marketplace from our Bristol HQ, and we are growing into Germany with ambitions to grow into other markets into the future. We are looking for a Head of Marketing to own our marketing function end to end. This is a senior role with a wide remit. You will set the strategy and you will deliver it, from top level planning right down to building and fixing the HubSpot workflows that make it run. You will work alongside the senior commercial team to grow the Renewable Exchange brand, drive demand into our most important accounts, and support our colleagues in Germany. If you are a hands on, commercially minded marketer who wants real ownership in a purpose led scale up, we want to hear from you. We value potential as much as experience. Even if you do not tick every box, get in touch and help play an active role in the move to net zero! Tasks Strategy and leadership Own the marketing strategy across the UK and Germany. Sit within the senior commercial team, set direction and report on performance. Own the marketing budget and report clearly on ROI and campaign performance. Automate what you can to build scalable solutions and deliver authentic value with AI. Account based marketing and demand generation Top 10 focus. Run our ABM programme to serve even more Renewable Energy Generators. Build targeted campaigns that bring our highest value prospects into the pipeline. Generate inbound leads marketing qualified leads that align to our ICP. Events Own event strategy and delivery end to end. Events are the core of how we engage clients and where most of our marketing budget goes. Be accountable for setting the commercial targets and measuring the return we get from event spend. Brand, content and publications Own brand messaging and visual identity across every touchpoint. Produce and manage content for the website, email and social. Lead our flagship publications, such as the PPA Market Report, and our Power Market Updates for the UK and Germany. Curate a programme of webinars hosted internally and in collaboration with partners. Digital, SEO and paid media Oversee SEO, PPC, paid social and AI search, using external support where it helps. Marketing operations and HubSpot Hands on to build, fix and improve our HubSpot workflows, automations and reporting. Keep our marketing data clean, compliant and reliable, including GDPR housekeeping. Manage inbound lead handling across GB and DE. Cross-team and partners Work hand in hand with Commercial, Product and Data. Coordinate internal and external marketing for new platform features and market launches. Utilise external resources, such as designers & contractors to maximise impact. Requirements Experience leading a marketing function, or ready to take the next step up from a Marketing Manager position to own marketing deliverables. Proven success marketing B2B services or products, ideally in tech or SaaS. A data driven approach that drives decision making and provides insights for our team. A track record of setting strategy and delivering measurable results. Experience owning a marketing budget, being creative and looking for value. Strong analytical skills and a habit of letting data drive decisions. Hands on with the tools: HubSpot, Webflow, email platforms, and SEO, PPC and AI search. Skilled across content creation, campaign delivery and performance tracking. Excellent communication and stakeholder management. Strong commercial instinct and the ability to tie marketing to business goals. Happy working independently in a hands on, fast moving environment. Benefits Bonus scheme Flexible working that fits around school drop offs, pick ups and other life activities. 25 days' annual leave plus bank holidays, with the option to buy up to 5 extra days a year. 1 extra day of annual leave for every year of service after 5 years, up to a maximum of 5 extra days. Private health insurance provided by Vitality. A positive and supportive culture with regular team events, incentives and social activities. A 3 month sabbatical after 4 years of service. Enhanced parental leave. Maternity and adoption at 12 weeks full pay followed by SMP, paternity and partner leave at 6 weeks full pay to take any time in your child's first year, plus shared parental leave. Salary sacrifice scheme for electric cars, and cycle to work. An annual allowance of £100 towards your professional development, plus access to other development resources. Group pension scheme. Central Bristol office with bike storage and shower facilities. At Renewable Exchange we are committed to Diversity, Equity and Inclusion. We encourage people from every diverse background to apply; even if you aren’t sure if you meet all of the criteria we would love to hear from you!