Head of Marketing, Australia

Job description

Driving the next generation of wealth. Digital assets are redefining how wealth is created, used, and transferred. Since 2018 at Nexo, we have been building the future model of financial wealth - dynamic, accessible, and designed for a new generation of forward-thinking investors. But technology alone doesn’t drive progress. People do. We are a team of builders, strategists, analysts, creatives, and operators united by a shared mindset: advancement. We move fast, think long term, and take ownership. We challenge ideas, not people. We value clarity over noise and impact over optics. What makes Nexo different? We shape industry trends. We rethink how wealth works and build solutions that reflect that belief. That requires a certain kind of person. You will thrive here when you think independently and act decisively, take ownership without waiting for permission, and care deeply about quality, long-term value, and disciplined execution. The people who succeed at Nexo bring analytical depth, sound judgment, and resilience - but also curiosity and the drive to keep improving. This is an environment for people who want to lead, create, and elevate what already exists. If building what’s next excites you, you’ll feel at home at Nexo. Official website: Your rol e: Own the AU Marketing P&L : Define and lead the marketing strategy for Australia from launch through scale. Set the priorities, the budget, and the measurement frame for the market. Partner with the AU General Manager : Work closely with Nexo's Australia GM to align marketing with broader market strategy, regulatory milestones, and commercial priorities. You'll be the marketing voice in AU leadership decisions. Bridge with HQ : Act as the strategic interface between Australia and central Paid, Partnerships, Creative, Web/SEO, Lifecycle, and Analytics teams. Translate global capability into local impact and surface AU insight back to HQ. Market Intelligence & Channel Mapping : Maintain a live overview of Australia's crypto, fintech, and wealth landscape — including publishers, influencer ecosystems, affiliates, events, and regional ad platforms. HNWI Acquisition : Develop personas, targeting strategies, and localized messaging that resonate with Australia's high-net-worth and mass-affluent investors. Identify premium channels and moments to engage them effectively. Customer Experience Optimization : Audit key customer touchpoints (landing pages, onboarding flows, help center, FAQs) and collaborate with central teams to prioritize improvements and localization. Data-Driven Insights : Translate findings into clear, actionable briefs and test hypotheses to improve funnel performance and growth efficiency. Brand Voice : Adapt value propositions and messaging to Australia, ensuring that all communications feel native and culturally relevant. Brand Reputation & Risk Monitoring : Track brand mentions, community sentiment, and potential risks, proposing timely responses or mitigations. Build the Team : Define the AU marketing org and hire as the market scales — starting lean, scaling deliberately as traction is proven. Key Metrics (KPIs): Funded accounts in Australia, including HNWI share. Customer LTV and LTV/CAC payback for AU cohorts. Market penetration: Nexo funded accounts as a percentage of the active AU crypto investor base. What makes you stand out: 10-15+ years in senior marketing roles, with deep knowledge of the Australian market. Proven ability to operate as a sole marketing lead in a market — comfortable owning strategy and rolling up sleeves to execute. Strong experience launching or scaling a financial product in Australia, ideally in crypto, fintech, wealth management, or trading. Proven track record of partnering effectively with country-level GMs and remote HQ marketing functions across time zones. Proven track record leveraging sporting sponsorships and in-person events to drive commercial outcomes. Hands-on crypto user with strong understanding of local crypto culture, media, and terminology. Analytical mindset — skilled in turning complex data into actionable insights; experience with GA4, MMPs, and competitive intelligence tools. Strong stakeholder management — able to align global and local priorities effectively across multiple time zones. Bias for action, structured thinking, and high editorial standards. Experience in fintech or crypto scale-ups, with an existing network of relevant partners, publishers, and creators. Demonstrated ability to build and mentor a local team once traction is proven. Nexo benefits: Competitive compensation with performance bonus. Hybrid work. Dedicated learning budget. Regular team events.