Head of Marketing, Australia

Job description

PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients’ capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capital base and deep relationships with issuers have helped us become one of the world’s largest providers of traditional and nontraditional solutions for companies that need financing and investors who seek strong risk-adjusted returns. Since 1971, our people have shaped our organization through a high-performance inclusive culture, in which we celebrate diverse thinking. We invest in our people and strive to imprint our CORE values of Collaboration, Openness, Responsibility and Excellence. We believe each of us is here to help others succeed and this has led to PIMCO being recognized as an innovator, industry thought leader and trusted advisor to our clients. Head of Marketing, Australia PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients’ capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capital base and deep relationships with issuers have helped us become one of the world’s largest providers of traditional and nontraditional solutions for companies that need financing and investors who seek strong risk-adjusted returns. Since 1971, our people have shaped our organization through a high-performance inclusive culture, in which we celebrate diverse thinking. We invest in our people and strive to imprint our CORE values of Collaboration, Openness, Responsibility and Excellence. We believe each of us is here to help others succeed and this has led to PIMCO being recognized as an innovator, industry thought leader and trusted advisor to our clients. The Australian business of PIMCO was established in 1997 and now serves more than 70 institutional clients and 9,000+ financial advisers invested in a wide range of domestic and global fixed interest strategies. Assets managed on behalf of Australian and New Zealand investors totals more than A$60 billion. Role Summary Own the end-to-end marketing agenda for Australia, helping drive asset growth across Wealth Management and Institutional businesses, deepen client engagement and strengthen PIMCO's market-leading brand. This SVP (Senior Vice President) will serve as the senior marketing leader for Australia, set strategy, lead a high-performing marketing function and orchestrate integrated programs across content, paid media, digital, multimedia, events and sponsorships. The role will support wealth management and institutional priorities, including PIMCO's active ETF growth ambitions. It requires a highly commercial, data-driven leader who excels at stakeholder partnership, audience intelligence, lead generation, governance, and measured execution in a competitive, multi-channel environment. Key Responsibilities Leadership & People Management Lead marketing efforts in Australia, managing a team of two; set goals, coach performance, and cultivate a culture of accountability, collaboration, and innovation. Develop team capabilities and create opportunities for professional growth. Actively contribute as a member of the APAC Marketing leadership team; share best practices and drive cross-market and cross-channel leverage. Strategy, Planning & Brand Partner with the Head of Marketing APAC, Australia business leaders and client-facing teams to design and execute high-impact marketing programs that achieve acquisition, retention, asset growth, and revenue goals. Align marketing priorities and investment with the most important commercial opportunities across wealth management and institutional channels. Help optimize the Digital Sales model in Australia through effective targeting and segmentation of clients and prospects, leveraging data-driven marketing and focused account-based marketing programs to improve commercial outcomes. Leverage first-party and third-party data sources to identify growth opportunities, improve client and prospect segmentation, support lead generation efforts, and enhance marketing effectiveness across wealth management and institutional audiences. Utilize data, analytics, and market intelligence to inform marketing strategy, optimize investment allocation, and improve commercial outcomes. Develop and optimize brand strategies that expand the firm's reach and position PIMCO as a high-performance investor, thought leader and solutions provider. Enforce brand and messaging governance to ensure all materials are on-brand, accurate and consistent. Integrated Marketing & Channels Leverage all marketing platforms, including content, paid media, earned media, digital, multimedia, events, and sponsorships, to create innovative strategies and build strong client relationships. Understand wealth management and institutional client needs; identify common themes to build efficient and scalable programs and collateral. Produce and localize collateral for Australia, including thought leadership, fund factsheets and commentaries, brochures, presentations, webcasts, videos, website content, and client communications. Partner with regional and global specialists to improve audience targeting, client journeys, campaign execution and measurement, using data and analytics to continuously optimize performance and business impact. ETF Marketing & Product Growth Partner with product strategy, business leaders, and client-facing teams to develop marketing plans that support PIMCO's active ETF growth ambitions in Australia. Support ETF launches and ongoing product adoption through differentiated positioning, advisor and investor education, digital activation, content, and client engagement. Build awareness and understanding of PIMCO's ETF capabilities while integrating activity with broader wealth management, institutional and brand priorities. Measure the effectiveness of ETF marketing programs and apply performance insights to optimize future activity and investment. Stakeholder Partnership Build strong relationships with local channel heads, business leaders and client-facing teams across wealth management and institutional businesses; facilitate collaboration, proactively identify opportunities and challenges, and support client initiatives. Serve as a trusted advisor on marketing strategy, market opportunities, and client engagement. Provide market insight and competitive perspective that help shape business priorities and marketing plans. Budgeting, Measurement & Optimization Work with the Head of Marketing APAC to set the Australia marketing budget; manage day-to-day spend and ensure activity aligns to agreed priorities. Compile, analyze and present metrics for programs; deliver campaign and post-event reports with actionable recommendations. Develop a data-driven marketing framework that measures client engagement, lead generation, pipeline contribution, asset growth and return on marketing investment. Establish clear measures focused on client engagement, commercial impact, brand strength and asset growth, and apply learnings to future activity. Experience 15+ years of progressive marketing experience in financial services, preferably asset management, with strong knowledge of the Australian market and deep exposure to wealth management and institutional client segments. Strong understanding of distribution models, client engagement strategies, and the commercial drivers of asset growth within the wealth management and institutional channels. Demonstrated success partnering with client-facing teams to acquire and retain clients and assets through integrated marketing programs and measurable business outcomes. Strong experience leveraging client, market and third-party data to drive audience segmentation, lead generation, account-based marketing, and commercial growth initiatives. Proven ability to use analytics, performance measurement, marketing technology and audience intelligence to optimize campaigns, improve targeting and maximize return on investment. Experience marketing ETFs, managed funds and investment solutions is highly desirable. Proven management experience, including leading cross-functional initiatives, negotiating priorities, and influencing senior stakeholders. Equal Employment Opportunity and Affirmative Action Statement PIMCO recruits and hires qualified candidates without regard to race, national origin, ancestry, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender (including gender identity and expression), age, military or veteran status, disability (physical or mental), any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other basis such as medical condition, or marital status under applicable laws. Applicants with Disabilities PIMCO is an Equal Employment Opportunity/Affirmative Action employer. We provide reasonable accommodation for qualified individuals with disabilities, including veterans, in job application procedures. If you have any difficulty using our online system due to a disability and you would like to request an accommodation, you may contact us at 949-720-7744 and leave a message. This is a dedicated line designed exclusively to assist job seekers with disabilities to apply online. Only messages left for this purpose will be considered. A response to your request may take up to two business days.