Head of Marketing (B2B Growth Marketing)- Remote

Job description

About Avantpage Avantpage is a technology-enabled multilingual communications company helping organizations deliver secure, compliant, and high-impact communications at scale. By combining language expertise with intelligent workflow technology, we help healthcare organizations, government agencies, and other regulated industries remove communication barriers, reduce compliance risks, and improve operational efficiency. As we continue to evolve, we are looking for leaders who embody our values of Empathy, Rigor, and Innovation while helping shape the future of multilingual communication. About the Role We are looking for an experienced and strategic Head of Marketing to lead Avantpage’s marketing function and help translate our business strategy into a clear market position, an effective go-to-market approach, and measurable revenue impact. This person will own the development and execution of our integrated marketing strategy across brand, demand generation, product marketing, content, and marketing operations. They will work closely with Sales, Client Services, Innovation, and Executive Leadership to strengthen our positioning, generate qualified pipeline, and support the commercialization of our products and services. The role requires someone who can think strategically while remaining close to execution. You will also lead and develop a talented team of three marketing professionals who are ready for guidance, structure, and continued growth. What You’ll Do Marketing and Go-to-Market Strategy Develop and execute an integrated marketing and go-to-market strategy aligned with Avantpage’s growth objectives and revenue goals. Clarify and strengthen our market positioning, messaging, value proposition, and competitive differentiation. Serve as a strategic partner to Executive Leadership on growth initiatives, company positioning, product strategy, and revenue planning. Translate business priorities into focused marketing plans, clear team direction, and measurable outcomes. Demand Generation and Revenue Growth Lead integrated demand generation initiatives that create qualified pipeline and support customer acquisition and revenue growth. Partner closely with Sales and Client Services to align marketing priorities, improve the buyer journey, and support customer growth strategies. Develop content, digital, account-based, and field marketing programs for Avantpage’s priority audiences and markets. Establish meaningful performance indicators and use data to continuously improve marketing effectiveness and ROI. Brand and Product Marketing Guide the evolution of the Avantpage brand and ensure a consistent experience across all customer touchpoints. Lead product marketing initiatives, including audience definition, positioning, messaging, product launches, and competitive differentiation. Develop sales enablement resources that help commercial teams communicate Avantpage’s value clearly and consistently. Oversee thought leadership, executive communications, content strategy, and brand experience. Marketing Operations and Insights Oversee marketing operations, including CRM strategy, marketing automation, website performance, analytics, attribution, and reporting. Lead market and competitive intelligence efforts, including segmentation, buyer research, competitive analysis, and win/loss insights. Use market and performance data to identify opportunities, guide investment decisions, and improve execution. Develop and manage the annual marketing budget, allocating resources according to business impact and strategic priorities. Team Leadership Lead, mentor, and develop a team of three marketing professionals. Provide the team with clear priorities, feedback, coaching, and the context needed to make strong decisions. Foster a culture of collaboration, accountability, experimentation, and data-informed decision-making. Build productive cross-functional relationships across Sales, Client Services, Innovation, and other areas of the business. What We’re Looking For Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. At least eight years of progressive B2B marketing experience. At least three years of experience leading marketing teams and cross-functional initiatives. Demonstrated success developing and executing go-to-market strategies that contributed to pipeline and revenue growth. Strong experience in demand generation, product marketing, positioning, brand strategy, and revenue marketing. Experience partnering with executive and commercial leaders on strategic business initiatives. Working knowledge of account-based marketing, content marketing, digital marketing, SEO, paid media, and marketing automation. Experience with CRM and marketing automation platforms; HubSpot experience is preferred. Strong understanding of marketing analytics, reporting, attribution, and performance measurement. Excellent written, verbal, and presentation skills, with the ability to translate complex ideas into clear messages. Strong analytical, organizational, and project leadership skills. Professional fluency in English. Nice to Have Experience in SaaS, technology-enabled services, healthcare, localization, government, or another regulated industry. Experience marketing a combination of technology products and professional services. Experience supporting product launches or organizational transformation. Experience leading distributed or multicultural teams. What Success Could Look Like During your first months, you will: Build a strong understanding of Avantpage’s business, customers, services, products, and growth priorities. Establish clear marketing priorities and provide continuity and direction to the existing team. Strengthen alignment between Marketing, Sales, Client Services, Innovation, and Executive Leadership. Identify opportunities to improve positioning, demand generation, marketing operations, and pipeline contribution. Create a focused, measurable marketing roadmap aligned with business goals. Our Values At Avantpage, our work is guided by: Empathy: We seek to understand the people and communities behind every communication. Rigor: We bring care, precision, and accountability to the work we deliver. Innovation: We continuously explore better ways to create meaningful impact. If you are a strategic marketing leader who enjoys turning complex business opportunities into clear positioning, focused execution, and measurable growth, we would love to hear from you. Apply today and help us shape the next chapter of Avantpage.