Head of Marketing & Brand (internal project)

Job description

Our team is developing a payment gateway for accepting funds from users on behalf of merchants, as well as sending funds from merchants to users. The system involves storing user payment data and is subject to PCI DSS compliance. It contains multiple integrations with payment systems, providers, and other gateways and processors, including 3DS. We are looking for a strategic, hands-on Head of Marketing & Brand to own market presence, brand strategy, digital experience and go-to-market execution. This role combines product marketing, brand leadership, demand generation and sales enablement to ensure our positioning clearly communicates the value of our platform and drives measurable commercial outcomes. Responsibilities Product Positioning & Brand Ownership: Define value proposition, visual identity, and tone of voice. Translate complex B2B payment tech (PCI DSS, 3DS, orchestration) into compelling commercial messaging across all touch points. GTM Strategy & Product Launches: Lead end-to-end GTM execution for new features, integrations, and target markets in close alignment with Product and Sales. Digital Presence & Website: Own the corporate website strategy, UX, and conversion optimisation to ensure continuous alignment with product releases and messaging. Sales Enablement & Content: Direct the content engine (LinkedIn, customer stories, blogs) and build world-class collateral (pitch decks, one-pagers, launch kits) for Sales and BD. Team Leadership & Demand Gen: Lead the marketing team, oversee campaign execution, manage event/conference presence, and track performance metrics across pipeline contribution and feature adoption. Market Intelligence & AI Execution: Conduct competitor analysis and leverage AI tools (ChatGPT, Claude, Perplexity) to accelerate research, content production, and GTM execution. You’ll thrive here if you have 5+ years in B2B SaaS, fintech or payment technology marketing. Strong product marketing and GTM experience. Understanding of payment orchestration, PSPs, acquiring, routing, tokenisation and fraud solutions. Excellent storytelling and communication skills. Experience managing websites, digital content and brand strategy. Strong analytical mindset with experience using marketing metrics to drive decisions. Hands-on experience with modern AI tools (ChatGPT, Claude, Perplexity or similar). Collaborative leadership style and ability to work cross-functionally. Conditions We know that great talent deserves great conditions, so here's what you can expect when joining us: EU-based employment contract and a 3-year Cyprus work visa with full support for your relocation and visa processes, including assistance for your family. EU passport. Opportunity to obtain an EU passport after 4 years of residence Full relocation package: flights to Limassol for you and your family, a company-covered apartment for the first month, and full relocation support to make your move smooth and hassle-free. Transparent performance reviews twice a year, with bonus opportunities and salary adjustments. Private medical insurance for you and your family Corporate mobile plan (unlimited in Cyprus with roaming included) Mindfulness & well-being support, including psychological assistance with 50% coverage. 50% coverage of school and kindergarten fees for your children. Fully covered sports benefits, and also access to in-house electric scooters and bike rentals Provident fund (Cyprus): a long-term savings plan co-funded by you and the Company together (available after probation) that grows throughout your time with us in Cyprus. Professional growth support: language courses, conferences, training programs, and coaching. Peer recognition program: receive and share kudos for great work. A fully equipped office in Limassol’s city center, with everything you need for deep work and collaboration. Free breakfasts and lunches in the office and an in-house coffee bar with high-quality drinks and a health bar stocked with nutritious snacks. A strong engineering culture: international teams, corporate events, team buildings, and hackathons — because great work happens in great communities.