Head of Marketing @ Circadian Health Company

Job description

Role: Head of Marketing Location: Remote Salary: $120K-$160K based on experience Our client has grown from a Shopify store to a seven-figure ecommerce brand with 40K+ passionate customers who've transformed their sleep, energy, and health through light therapy. Now they're at an inflection point: evolving from product-focused to education-first, launching their first flagship course, and positioning ourselves as the definitive authority on living in sync with nature's light. They're looking for a Head of Marketing to architect this transformation and scale us to eight figures. Key Responsibilities You'll be their first marketing leader, reporting directly to the Founder, with full autonomy to build the marketing engine from the ground up. This isn't about executing someone else's playbook - you'll write it. - Acquisition & Growth: - Build and scale acquisition funnels across paid media (Meta, Google) with a six-figure budget - Develop their content engine: SEO strategy that drives organic traffic from 5K to 50K+ monthly visitors - Relaunch affiliate and influencer programs, turning their community into growth drivers - Own CRO across the site - every percentage point of conversion improvement = $XX,XXX in revenue - The Course Launch (Your Biggest Win): - Lead go-to-market for their flagship circadian health course - a $500K+ Year 1 revenue opportunity - Design the pricing strategy, positioning, and funnel that converts product customers into students - Establish them as the education leader in an emerging wellness category - Retention & Lifecycle: - Build CRM, email, and SMS automation that guides customers through transformation (not just transactions) - Create a testimonial and case study engine - leverage their customers' success stories to build trust at scale - Design community-driven marketing that turns customers into evangelists - Systems & Team: - Establish marketing KPIs, reporting dashboards, and a scalable calendar - Hire and build your dream team as the company grows (you'll make your first hire within 6 months) Qualifications - Required: - 5+ years leading marketing at a DTC or consumer brand, ideally health/wellness - Proven track record scaling brands from low seven figures to eight figures - Deep expertise in paid acquisition, SEO, content marketing, and CRO - Hands-on experience with email/SMS platforms (Klaviyo, Attentive, etc.) and building automated lifecycles - Experience launching and scaling influencer, affiliate, or referral programs - You've launched a digital product, course, or membership before (huge plus) - Your Approach: - Strategic thinker who can zoom out to define positioning, then zoom in to write the email subject line - Data-driven but creative - you A/B test everything but know when to trust your gut - Comfortable in scrappy, fast-moving environments where you wear multiple hats - Obsessed with transformation marketing, not just performance marketing - Passion: - You genuinely care about health, wellness, and helping people live better - Bonus: You have opinions on red light therapy, sleep optimization, circadian rhythms, or biohacking Why This Role is Different For Senior Marketers: This isn't a "scale what's already working" role. You'll reposition an entire brand, launch new revenue streams, and define a category. If you've been stuck optimizing someone else's campaigns at a larger company, this is your chance to build from first principles. The Opportunity: - Timing: Proven product-market fit (4.8★ rating, rabid community), now entering exponential growth phase - Ownership: First marketing hire = you build everything. Full P&L ownership. No politics, no red tape. - Equity: Meaningful equity stake in a fast-growing wellness brand, not just a salary - Impact: Your work directly determines whether they hit $5M or $10M next year - Category: Circadian health is exploding (see: Huberman, Matthew Walker, Andrew Huberman's reach). They're positioned to own it. The Team & Culture: - Work directly with the Founder, who bootstrapped this from $0 to seven figures - Fully remote, async-first culture - outcomes over hours, flexibility over face time - Small team (15 people), huge ambition - They move fast: idea Monday, launched Friday The Comp: - Salary: $120K-$160K based on experience - Equity package (early employee stake) - Full health benefits, unlimited PTO, $1K/year professional development budget - Premium home office setup You'll Love This Role If... - You've been the first or second marketing hire at a DTC brand that scaled - You're energized by building, not maintaining - You want to create a movement, not just run ads - You geek out over wellness trends and read Huberman Lab notes - You'd rather own results than have a fancy title at a big company - You believe marketing is about transformation, not just transactions What Success Looks Like - Year 1 Goals You'll Own: - 3x organic traffic through content and SEO - Launch course to $500K+ revenue (40% of total revenue from education) - Scale paid acquisition profitably to $2M+ annual spend - Build email/SMS to 30% of revenue (up from 15%) - Establish the company as the voice in circadian health (top 3 Google rankings for key terms)