Head of Marketing & Communications

Job description

About Atlas Every day, anyone can look up your home address, phone number, family members, and more. Right now, hundreds of data brokers are selling your personal information for profit—and most operate with little oversight and in defiance of privacy laws. Atlas is changing that. We’re leading a new era of privacy enforcement in America. We protect Americans from data exploitation, surveillance capitalism, privacy violations, and other digital abuses. Our team blends deep expertise across law, cybersecurity, consumer tech, computer engineering, and policy. In the past three years, we’ve built the most advanced consumer privacy platform on the market. It empowers Americans to assert their rights against hundreds of data brokers. And we're leading precedent-setting enforcement actions in court—including prosecuting over 180 lawsuits under New Jersey’s Daniel’s Law on behalf of tens of thousands of judges, prosecutors, and law enforcement officers. Our work has been covered in Bloomberg Law https://news.bloomberglaw.com/privacy-and-data-security/cops-battle-data-brokers-for-privacy-in-constitutional-clash, Law360 https://www.law360.com/pulse/articles/2358257/3rd-circ-probes-constitutionality-of-nj-judicial-privacy-law, Wired https://www.wired.com/story/daniels-law-new-jersey-online-privacy-matt-adkisson-atlas-lawsuits/, and more. We’re backed by top-tier investors like Y Combinator and Lightspeed Venture Partners, and we’ve partnered with law firms Boies Schiller Flexner, Bird Marella, PEM Law, and more. Why Atlas? Working at Atlas is a rare chance to do mission-driven work that genuinely matters — and matters to everyone. Atlas is one of the few organizations tackling an issue that cuts across the political spectrum: the fundamental right to privacy and safety. Its mission resonates with people of all backgrounds because protecting judges, public servants, and other vulnerable individuals from data exploitation and surveillance capitalism isn’t a partisan stance — it’s a civic one. Atlas is on the front lines, shaping how personal data is handled and defended in an era when these threats are more relevant than ever. At the same time, Atlas is a fast-growing startup with enormous potential, offering employees the chance to build transformative technology and legal frameworks from the ground up. You won’t just be joining a company — you’ll be helping build a category-defining organization with meaningful impact, massive growth ahead, and real long-term financial upside. We are a small and nimble team, eager to find others that are excited about our mission. We work hard because we care about what we are doing and know that in today’s environment data privacy matters more than ever. If you thrive in ambiguity, want autonomy, and are ready to fundamentally change how privacy laws are enforced, we want to meet you. Help us make privacy real for every American. About This Role We are looking for a strategic storyteller and hands-on operator to define the Atlas brand. As the Head of Marketing and Communications, you will own the "Voice of Atlas" across every channel. You will be responsible for synthesizing our successes, market role, and value proposition into a cohesive narrative, and then communicating that story to diverse audiences ranging from customers and unions to legislators and the press. This is a builder's role. You will immediately task yourself with revamping our digital presence—relaunching our websites and social channels—while simultaneously managing day-to-day product marketing needs. You will draft the emails we send to customers, write the text for our product pages, and manage press outreach. You will take us from a company with a powerful mission to a recognized brand with a defined story, driving engagement for hiring, advocacy, and new signups. Key Responsibilities - Brand Definition & Strategy: Define and document the Atlas brand story, including our history, value proposition, and market positioning. Create comprehensive brand guidelines that serve as the foundation for all organizational communication. - Web & Digital Revamp: Lead the complete revamp and relaunch of Atlas.net http://Atlas.net and DataPrivacy.com http://DataPrivacy.com. Ensure the web experience aligns with our brand story and speaks effectively to our multiple audiences: new and existing customers (including unions), legislators, advocacy partners, data brokers, and the press. - The "Voice of Atlas" & Product Marketing: Serve as the primary writer for the company. This includes high-level strategy but also tactical execution: writing customer retention and acquisition emails, crafting copy for product pages, and even refining customer support ticket responses to ensure consistency. - Press & Media Relations: Manage all incoming press outreach and proactively place stories related to our product, partnerships, and litigation. Draft and issue press releases for significant company moments and aim for consistent coverage in top-tier publications. - Collateral Creation: Draft and maintain materials for all key stakeholders. This includes assets for hiring (attracting top talent), advocacy (supporting legislative goals), customer success, and business development. - Social & Third-Party Management: Relaunch and manage our social channels (e.g., LinkedIn) and curate third-party platforms (e.g., Crunchbase) to ensure our digital footprint is accurate and professional. Qualifications - 7+ years of experience in marketing or communications, preferably with exposure to high-growth startups, legal/privacy sectors, or public sector work. - Exceptional written communication skills: You must be a strong writer capable of adapting your tone for different audiences—from a judge to a prospective customer. - Full-stack marketer: You are equally comfortable drafting a high-level brand strategy as you are writing a customer support email or updating a website landing page. - Technical fluency: Experience managing website revamps, working with UX/UI designers and development teams, and familiarity with product marketing dynamics. - Experience managing press relationships, drafting releases, and securing coverage. - Ready for extreme ownership and willing to jump on projects outside your immediate scope and drive them to completion without a playbook. - A personal interest in giving people power over their personal data and protecting privacy. Compensation - The expected base salary for this role is $180K - $220K. In addition to the base salary, this role will include an equity component. Benefits - Medical, dental, and vision insurance for all employees and their dependents - Monthly transit stipend - A medical FSA to cover certain out-of-pocket medical, dental, and vision expenses - Daily in-office lunches Location - Atlas utilizes a hybrid working model, with employees typically expected to work at least 3 days/week in our New York City office (Flatiron).