Head of Marketing & Communications

Job description

Qui sommes-nous ? FTI Consulting est le premier cabinet d’expertise mondial pour les organisations confrontées à des crises et des transformations. Nous travaillons avec de nombreuses entreprises internationales de premier plan, des cabinets d’avocats, des banques et des sociétés de capital-investissement, qui nous confient leurs enjeux les plus importants. Qu'il s'agisse de résoudre des litiges, de traverser des crises, de gérer les risques ou d'optimiser les performances, nos équipes réagissent rapidement face à des situations complexes pour avoir un impact concret et durable. Chez FTI Consulting, vous travaillerez aux côtés d’experts leaders dans leur domaine sur des projets d’envergure à fort impact. Dès le premier jour, vous ferez partie intégrante d'une équipe resserrée au sein de laquelle vous pourrez apporter une vraie valeur ajoutée. Vous évoluerez dans un environnement ouvert et collaboratif qui valorise la diversité, la reconnaissance, le développement professionnel et, le plus important, votre parcours. Êtes-vous prêt à avoir un impact ? Head of Marketing & Communications – France (Director/Senior Director) About the Opportunity FTI Consulting is on a strong growth trajectory in France, driven by its unique business model and positioning as well as the increasing visibility of its brand, experts, and capabilities among its key audiences. In this context, FTI Consulting is seeking a Head of Marketing & Communications to continue and accelerate its successful marketing strategy in France. The individual serves as a key leader in further helping FTI Consulting build a strong and distinctive brand platform in the French market, while advancing the firm’s reputation, soft-power and visibility both internally and externally. In particular they will be key in driving external relations of FTI France, connecting with the media, the press and the larger business network to promote our brand and experts. As such, the Director will bring together the various functions across marketing and communications (digital, PR, design, events, communications etc.) to ensure campaigns and projects are run effectively across France, leveraging marketing campaigns and strategies driven by the Global and EMEA marketing & communications teams and selectively creating dedicated ones for France. The Head of Marketing & Communications France reports directly to the Head of EMEA Marketing, with a dotted reporting line to the Co-Heads of France. Key activities include: Actively engage with and act as an advisor to FTI Consulting’s Business & France Leadership Team to maximise local/regional/global client and business opportunities, irrespective of practices/sectors using sound judgment and marketing strategies. Reporting includes: Conduct monthly updates to the Head of France and the heads of business segments in France Weekly meeting with Head of EMEA Marketing to provide oversight of all marketing initiatives Serve as a member of the French Corporate Leadership Team (HR, Ops, IT, Finance, Legal, Marketing) to keep key leaders abreast of relevant marketing & communications activity Work hand in hand with the Global and EMEA Corporate Marketing & Communications teams Excellence in CRM management Develop plans and strategies focused on building FTI Consulting’s brand in France by leading, events, media & external relations including relationship with press, sponsorship and integrated marketing campaigns. Partner with business leaders to sharpen go-to-market plans and strategies and tailor marketing activation; design of commercial targets and roadmaps, design of marketing and commercial actions plans, etc. Nurture personal relationship with the key partners including relevant market associations and legal firms. Manage team members in France and educate them on best practice across the full spectrum of Marketing, including working with global functional team members on Client Development, Campaigns, Content and Thought Leadership, Website, Events, Awards & Accolades, PR and Internal Communications. Act as a point person for FTI Consulting France Clients and Markets activities, working with global team members to plan, develop and execute campaigns and initiatives to generate new business and revenue through relationship development, marketplace differentiation and client communications, including dedicated buyer campaigns (i.e. programmes for General Counsel, Private Equity/ Private Credit, CFOs, Digital etc). Work with the EMEA Head of Marketing and Global Marketing Leaders and the French Leadership team, and other Marketing Leaders across the EMEA region to contribute and implement improvements to marketing, communications and marketing operations. Share best practices and lessons learned across the firm. Take responsibility for budget and spend management including: Managing and coordinating assigned budgets across the communications and marketing teams, while working with the France marketing team and EMEA Head of Marketing to make recommendations to best optimise spend to accomplish overall goals. Manage segment or sub-practice budgets and oversight on spend with external providers and negotiate external contracts to ensure costs remain within budget. Systematic activity post-mortem (Start/ Stop/ Improve) Manage, coach and lead the France marketing team (1 Manager, 1 Associate, 1 Intern) and its providers. This includes providing supervision, allocation and delegation of work where necessary, to ensure quality delivery across all deliverables, while coaching them in the development and fulfilment of their individual career aspirations. Basic Qualifications & Experience Bachelor’s degree, MBA preferred. 10+ years of related marketing, communications, operations and project management experience within professional services, such as a consulting or law firm. Successful track record of working with senior leadership and management to drive transformation. Demonstrated experience building, scaling and leading high-performing marketing teams. Entrepreneurial mindset, with a track record of establishing or growing a marketing function or brand presence in a new or developing market Skills & Competencies Ability to identify gaps in the market and spot opportunities to drive revenues. Ability to interact, communicate, collaborate and build relationships with a wide variety of individuals across a global network, including effectively managing in a matrixed organization. Although not an expert in all topics, the individual should be able to manage a multidisciplinary team of experts (digital, PR, design, events, communications etc.) Ability to design and execute curated premium events. Demonstrate a deep understanding of core stakeholders of our industry, key capabilities across FTI Consulting and stay abreast of the evolving competitive landscape. Decisiveness and excellent use of independent judgment as well as the ability to continuously prioritize among multiple obligations and/or deliverables. Executes with a sense of urgency and high degree of efficiency. Ability to improve and evolve ways of working when necessary and encourage and empower the team to think outside the box. Drive and take ownership for developing connections (both internally and externally) that will help deliver what is best for the firm’s stakeholders and add value to the firm. Ability to navigate complex situations while applying firm policies and procedures to enable compliance across the organization. Strong executive presence, with the credibility to advise senior leadership and the ability to engage in difficult conversations with senior business stakeholders. Experience leading and coaching teams to support professional development and delivery of quality work outcomes. Identify and sponsor appropriate assignments and experiences to help junior team members realize their potential and support their long-term career aspirations. Proficiency in Salesforce, Eloqua or related marketing platforms, and Microsoft applications such as Excel, PowerPoint and Word. Strong AI capabilities and expertise, including practical experience applying generative AI tools to content creation, campaign optimization and market intelligence, and the ability to champion responsible AI adoption across the marketing team. Strong innovation capabilities: ability to bring new ideas on the table and leverage innovative marketing and communication tools to make a difference on the market. Strong communication skills, including listening, verbal and written, are required; fluency in French and English is essential. Exceptional proofreading skills and attention to detail are required. FTI Consulting est un employeur éthique et ne fait a ucune discrimination sur la base de la race, couleur, origine, religion, handicap physique ou mental, sexe, orientation sexuelle ou âge.