Head of Marketing - Corporate, Commercial, and Institutional Banking

Job description

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One. Job Description U.S. Bank is seeking a strategic commercially focused senior marketing leader to oversee all aspects of marketing supporting Corporate, Commercial and Institutional Banking; Treasury & Payment Solutions; and Investment Services. This individual will lead integrated marketing efforts designed to drive client acquisition, deepen existing relationships, onboard clients, support revenue growth, and strengthen market position across targeted client segments. The ideal candidate brings deep experience in financial services marketing, a strong understanding of complex B2B sales environments, and a proven ability to align marketing strategies with product, sales, and relationship management objectives. This role requires a balance of strategic leadership, executional excellence, analytical rigor, and cross-functional partnership. U.S. Bank is focused on enhancing client service, building new capabilities, and driving efficiency across business units and corporate functions. As such, this individual must bring a desire to lead change on behalf of customers and colleagues alike, and be able to operate in a centralized, highly accountable construct. This individual must strike the right balance between leading change at a swift pace while maintaining a disciplined focus on Marketing and the lines of business. Key Responsibilities: Strategic leadership Develop and execute integrated marketing strategies aligned to business objectives across payments, investment services, corporate, commercial, and institutional banking segments. Serve as the senior marketing advisor to executive business leaders, product executives, sales leadership, and segment heads. Lead positioning and go-to-market efforts Identify growth opportunities across target industries, client segments, and geographies. Client Acquisition & Revenue Growth Design and oversee acquisition campaigns that generate qualified opportunities for relationship managers and sales teams. Develop segment-specific marketing programs to increase penetration within middle market, large corporate, institutional, and sponsor-backed client segments. Partner closely with sales leadership to improve pipeline generation, conversion rates, and client engagement outcomes. Support cross-sell and wallet-share expansion initiatives across treasury management, payments, capital markets, and investment services. Relationship Deepening & Client Engagement Lead client lifecycle and relationship marketing initiatives focused on retention, engagement, and expansion. Develop thought leadership, content marketing, events, and executive engagement strategies that reinforce trusted advisor positioning. Create programs that improve client experience, strengthen loyalty, and deepen strategic relationships with key clients and centers of influence. Partner with sales and product teams to tailor communications and value propositions to specific industries and client needs. Marketing Operations & Analytics Establish data-driven marketing frameworks and KPIs tied to acquisition, engagement, cross-sell, and revenue outcomes. Utilize CRM, digital analytics, client insights, and marketing automation tools to optimize campaign effectiveness and segmentation. Manage budgets, agency relationships, and marketing resource allocation to maximize ROI. Ensure all marketing activities comply with regulatory, legal, brand, and risk management standards. Leadership & Collaboration Lead and develop a high-performing team across segment marketing, product marketing, digital marketing, events, and sales enablement. Foster strong partnerships with sales, product, strategy, and compliance teams. Promote a culture of innovation, accountability, collaboration, and continuous improvement. Preferred Skills/Qualifications : Demonstrated success supporting complex B2B sales organizations and revenue growth initiatives. Strong understanding of corporate and commercial client buying behaviors and relationship-based selling models. Experience leading integrated marketing programs across digital, content, events, brand, and demand generation channels. Deep knowledge of payments, treasury services, lending, institutional products, and/or investment solutions preferred. Proven ability to influence senior executives and lead cross-functional initiatives in a matrixed organization. Experience managing large-scale budgets, agencies, and marketing technology platforms. Strategic, curious, action-oriented leader who can balance moving quickly with an eye on long-term objectives Exceptional interpersonal, verbal, and written communication skills Proven ability to integrate AI and automation into end-to-end marketing ecosystems to drive efficiency, scalability, and measurable revenue impact. Working knowledge of AI use cases across the customer lifecycle, including predictive targeting, lead scoring, next-best-action, and dynamic personalization. Experience partnering with data science, digital, and MarTech teams to operationalize AI into production marketing workflows. Experience designing and implementing end-to-end measurement frameworks across the customer journey, linking marketing activity to pipeline generation, client acquisition, engagement, retention, and revenue outcomes. Leadership & Management Behavioral Competencies: Strong Business Acumen - A strategic thinker who can connect technology investments to business growth and competitive advantage. Influencing and empowering others - An influential executive who builds trust and credibility with senior leaders and stakeholders. Change Management Advocate - A transformational leader capable of driving large-scale change in dynamic and complex environments. Outcome Drive - A collaborative partner who balances innovation, risk management, and disciplined execution. Talent Management - A talent developer committed to building strong teams and future leadership pipelines. If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants . Benefits: Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following: Healthcare (medical, dental, vision) Basic term and optional term life insurance Short-term and long-term disability Pregnancy disability and parental leave 401(k) and employer-funded retirement plan Paid vacation (from two to five weeks depending on salary grade and tenure) Up to 11 paid holiday opportunities Adoption assistance Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law Review our full benefits available by employment status here . U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. E-Verify U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program . The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $214,795.00 - $252,700.00 U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures. Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies. Posting may be closed earlier due to high volume of applicants.