Head of Marketing Data, APAC

Job description

Job Description : About us With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. Join our Marketing Team Marketing is where our brands show up in culture and stay there. This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world. From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter. You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next. About this role In the Diageo Marketing Operations & MarTech (MOM) team, we establish the tools, capabilities, processes and ways of working that enable Diageo marketers to drive growth and competitive advantage. This includes leading Diageo’s marketing data agenda, internally and externally, sourcing consumer and commercial data, enabling marketers access to trusted data, activate it with confidence and measure impact across media, content, and marketing effectiveness. The Head of Marketing Data, APAC operates at the heart of the region’s data ecosystem – clarifying regional data needs and availability, sourcing required data both internally and externally, deploying global intelligence products into markets, and turning data into activation and measurement that drives growth. This is a hands-on role for someone who combines strategic thinking with deep analytical and data expertise — and who is comfortable moving between theory, data, and real-world activation. You will report to regional Marketing Operations & MarTech Director in APAC and align to the global strategy with a dotted line to the central Marketing Data organization within the same Diageo’s Marketing Operations & MarTech (MOM) function. You will be responsible for: Serve as regional marketing data expert with strong understanding of both internal and external data landscape, gaps and sourcing opportunities Articulate regional data needs and availability across consumer, commercial and insights with a focus on troubleshooting data blockages and delivery, laddering up to global strategy in support of regional outcomes. Deploy and embed global data products into markets as the voice of global products with regional and local stakeholders. Deploy predictive audience segments and experimentation (A/B, incrementality, causal inference) with media, content, and marketing effectiveness. Act as the feedback loop to central Marketing Data organization on priority product optimizations. The required qualifications for this role are: 8+ years’ experience with proven track record deploying data models and programs that drive measurable business impact. Familiarity with causal inference, incrementality testing and modern measurement approaches. Experience with large-scale consumer datasets, CDPs and martech ecosystems. Strong understanding of 1PD acquisition, media, retail; additional understanding of category and consumer planning insights are an advantage. Proven ability to navigate a matrix organization successfully, with strong interpersonal, influencing and collaboration skills that deliver results. Working with Us Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. Rewards & Benefits At Diageo, we offer more than just a role — we offer an environment where you can thrive, grow and be recognised for your impact. Competitive reward – Market-leading salary, performance-driven bonus and industry perks Flexible ways of working – Hybrid working with no set office days, empowering you to balance work and life in a way that works for you Industry-leading family leave – Generous paid parental leave for all parents, along with support for life’s key moments Health & wellbeing – Comprehensive support including mental health resources, wellbeing initiatives and employee assistance programmes Career growth – Access to global opportunities, leading learning programmes and clear pathways for development Inclusive culture – A values-led, inclusive environment where you can bring your whole self to work Product perks – Employee discounts and experiences across our iconic portfolio Commitment to Inclusion & Diversity: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. At Diageo, we pride ourselves on our fast paced, bold and agile culture. In order to ensure we’re supporting the performance ambitions of our team, applications for this role will close in 21 days. Recruitment Scam Warning Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money. Worker Type : Regular Primary Location: Taguig City Additional Locations : Job Posting Start Date : 2026-07-13